{"id":40316,"date":"2026-03-21T12:23:45","date_gmt":"2026-03-21T12:23:45","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40316"},"modified":"2026-03-21T12:23:58","modified_gmt":"2026-03-21T12:23:58","slug":"andraya-carter-richard-jefferson-breanna-stewart-front-new-reeses-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/andraya-carter-richard-jefferson-breanna-stewart-front-new-reeses-campaign\/","title":{"rendered":"Andraya Carter, Richard Jefferson, Breanna Stewart Front New Reese\u2019s Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/andraya-carter\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andraya Carter<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/richard-jefferson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Richard Jefferson<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/breanna-stewart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Breanna Stewart<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tyrese-haliburton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyrese Haliburton<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/reeses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reese&#8217;s<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Brand Partnership \/ Spokesperson Campaign <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 19, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Deepens Reese\u2019s long-running NCAA and March Madness presence, taps both women\u2019s and men\u2019s basketball audiences, and further cements Stewart and her co-stars as go-to faces for sports-meets-pop-culture campaigns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reese&#8217;s launched &#8220;Every Bracket Busts for a Reese&#8217;s&#8221; on March 19, 2026, a fan sweepstakes tied to the NCAA March Madness tournament.<\/li>\n\n\n\n<li>Andraya Carter, Richard Jefferson, and Breanna Stewart headlined a closed-door Bracket Summit for Reese&#8217;s, building and sharing their tournament picks, with NBA All-Star Tyrese Haliburton dropping in virtually to discuss brackets and predictions.<\/li>\n\n\n\n<li>Breanna Stewart (3x WNBA Champion, 2x WNBA MVP, and Olympic Gold Medalist) called herself a longtime Reese&#8217;s superfan, endorsing the campaign&#8217;s core message: bracket chaos is part of the fun, and now it comes with a reward.<\/li>\n\n\n\n<li>The campaign extends Reese&#8217;s growing cross-sport athlete strategy, which previously featured <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alex-morgan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Morgan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paige-bueckers\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paige Bueckers<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keon-coleman\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keon Coleman<\/a>, continuing to bridge men&#8217;s and women&#8217;s sports in a single activation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Reese&#8217;s kicked off March Madness 2026 with a closed-door Bracket Summit featuring basketball stars Andraya Carter, Richard Jefferson, and Breanna Stewart. The brand&#8217;s new campaign, <em>&#8220;Every Bracket Busts for a Reese&#8217;s,&#8221;<\/em> is turning one of sports&#8217; most frustrating traditions into a reward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program invites fans to post their busted brackets on social media, tag and follow @Reeses, and use #ForAReesesSweeps for a chance to win Reese&#8217;s cups or tickets to the NCAA Men&#8217;s or Women&#8217;s Final Four and championship games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBA All-Star Tyrese Haliburton also joined the Summit virtually, discussing his picks and predictions alongside the group, and picking Iowa State to win it all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Breanna Stewart (a 3x WNBA Champion, 2x WNBA MVP, Olympic Gold Medalist) who has been <a href=\"https:\/\/bookingagentinfo.com\/news\/breanna-stewart-named-new-brand-ambassador-for-throne-sport-coffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">building her brand ambassador portfolio steadily<\/a>, brought extra weight to the campaign as its most decorated voice. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stewart called herself a longtime Reese&#8217;s fan, saying that when picks go sideways, sharing a busted bracket for a shot at the Final Four is a great way to celebrate the chaos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Richard Jefferson, a 17-year NBA veteran and current ESPN analyst, and Andraya Carter, a rising college basketball voice also on ESPN, the campaign puts two of the sport&#8217;s most visible commentators front and center at the height of the college hoops season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The activation joins a growing wave of athlete-led March Madness brand plays, similar to <a href=\"https:\/\/bookingagentinfo.com\/news\/azzi-fudd-trey-mckenney-napheesa-collier-front-geicos-march-madness-docuseries\/\" target=\"_blank\" rel=\"noreferrer noopener\">how GEICO activated Azzi Fudd, Trey McKenney, and Napheesa Collier around the tournament<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign continues Reese&#8217;s tradition of pairing men&#8217;s and women&#8217;s sports figures within a single campaign, previously building around names like Alex Morgan, Paige Bueckers, and Keon Coleman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reese&#8217;s didn&#8217;t just build a March Madness ad, they built a <em>participation mechanic<\/em>. By making the inevitable (a busted bracket) the entry point for a reward, the brand removes the sting of being wrong and replaces it with a reason to engage. It&#8217;s a smart pivot away from &#8220;root for your team&#8221; toward &#8220;celebrate your chaos,&#8221; and the athlete lineup makes it feel authentic rather than transactional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stewart&#8217;s involvement is particularly significant. She&#8217;s not just a decorated athlete, she&#8217;s an entrepreneur and league co-founder who has been selective with her brand partnerships. Her vocal endorsement carries real cultural weight at a time when women&#8217;s sports sponsorships are at an all-time high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Reese&#8217;s grows its cross-sport athlete roster, which brand vertical (snacks, apparel, fintech) do you think will become the dominant player in women&#8217;s sports sponsorship by 2027? Which voice pulls you in more for a campaign like this: an analyst like Andraya Carter, a vet like Richard Jefferson, or a current star like Tyrese Haliburton?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Andraya Carter, Richard Jefferson, Breanna Stewart, Tyrese Haliburton Brand Name: Reese&#8217;s Deal Type: Brand Partnership \/ Spokesperson Campaign Announced: March 19, 2026 Impact: Deepens Reese\u2019s long-running NCAA and March Madness presence, taps both women\u2019s and men\u2019s basketball audiences, and further cements Stewart and her co-stars as go-to faces for sports-meets-pop-culture campaigns Reese&#8217;s kicked [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[],"class_list":["post-40316","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Andraya Carter, Richard Jefferson, Breanna Stewart Front New Reese\u2019s Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/andraya-carter-richard-jefferson-breanna-stewart-front-new-reeses-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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