{"id":40304,"date":"2026-03-21T08:22:48","date_gmt":"2026-03-21T08:22:48","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40304"},"modified":"2026-03-21T08:22:59","modified_gmt":"2026-03-21T08:22:59","slug":"adrienne-bailon-houghton-nilda-felix-front-finish-ultimate-quantum-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/adrienne-bailon-houghton-nilda-felix-front-finish-ultimate-quantum-campaign\/","title":{"rendered":"Adrienne Bailon-Houghton &amp; Nilda F\u00e9lix Front Finish Ultimate Quantum Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/adrienne-houghton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adrienne Bailon-Houghton<\/a> &amp; Nilda F\u00e9lix<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/finish-dishwashing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Finish<\/a> (<a href=\"https:\/\/bookingagentinfo.com\/brands\/reckitt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reckitt<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Ambassador \/ Campaign Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 19, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Positions Finish Ultimate Quantum as a premium yet value-focused dishwashing solution, using culturally rich, family-centered content to deepen consumer connection and encourage product switching<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finish partnered with Emmy-winning TV personality Adrienne Bailon-Houghton and her mother, Nilda F\u00e9lix, to launch the new Finish Ultimate Quantum dishwasher detergent, framed around a &#8220;grandma-core&#8221; Cookbook Club campaign.<\/li>\n\n\n\n<li>The new product delivers 50% more cleaning power than the previous Finish Power formula and comes in at a lower cost per wash compared to a leading market competitor.<\/li>\n\n\n\n<li>The Finish Cookbook Club, a series of in-person (NYC) and virtual cooking classes in partnership with League of Kitchens, launched with three events in March 2026, covering Indonesian, Lebanese, and Indian recipes.<\/li>\n\n\n\n<li>Finish Ultimate Quantum is now available at major retailers including Amazon, Walmart, Costco, Sam&#8217;s Club, and Kroger, starting at $4.99, with a $1,000 gift card giveaway tied to the campaign launch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finish is bringing a fresh, family-first energy to its biggest product launch in years. The Reckitt brand tapped entertainer Adrienne Bailon-Houghton and her mother, Nilda F\u00e9lix, to headline the rollout of Finish Ultimate Quantum, leaning into a &#8220;grandma-core&#8221; cooking and cleaning concept that feels both timely and personal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adrienne, a Daytime Emmy Award winner best known for co-hosting <em>The Real<\/em> (2013\u20132022) and as a founding member of The Cheetah Girls, has been making a strong career comeback in 2026, headlining the Roku Channel rom-com <em>Chef&#8217;s Kiss<\/em>, which dropped February 10, making this partnership a natural fit given the cooking-forward theme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of the campaign is the Finish Cookbook Club, a series of immersive cooking classes hosted alongside League of Kitchens, a culturally driven culinary school. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The classes pair hands-on recipe exploration with practical dishwashing tips, encouraging consumers to swap in Finish Ultimate Quantum as part of a smarter kitchen routine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar celebrity-brand moves have been making waves. Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/taraji-p-henson-partners-with-fanatics-casino-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taraji P. Henson partnered with Fanatics Casino<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/la-la-anthony-teams-up-with-sei-less-for-limited-time-menu-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">La La Anthony teamed up with Sei Less for a limited-time menu campaign<\/a>, this Finish deal reflects an ongoing trend of multicultural female celebrities anchoring major brand campaigns with authentic personal narratives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adrienne described the partnership as a celebration of cooking traditions passed down through family generations, something the mother-daughter pairing makes feel genuinely lived-in rather than scripted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a smart play on multiple levels. Finish isn&#8217;t just selling a dish detergent, it&#8217;s selling a feeling: the warmth of cooking with your mom, the pride in a clean kitchen after a big family meal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By choosing Adrienne and her actual mother, Reckitt sidesteps the polished-influencer trap and goes straight for something harder to fake, real family chemistry. That&#8217;s a brand signal in itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adrienne&#8217;s 2026 momentum (a new film, a stage musical debut, and now this) shows a deliberate career expansion into lifestyle and entrepreneurship territory beyond straight entertainment work. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nilda F\u00e9lix, meanwhile, represents the &#8220;grandma-core&#8221; consumer trend that has been gaining serious traction: older, culturally rooted women who command genuine trust with household audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing a celebrity with a real family member make a brand campaign more believable or does it still feel curated? Is the &#8220;grandma-core&#8221; lifestyle trend a lasting cultural shift, or a moment brands are rushing to monetize before it fades?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Adrienne Bailon-Houghton &amp; Nilda F\u00e9lix Brand Name: Finish (Reckitt) Deal Type: Brand Ambassador \/ Campaign Partnership Announced: March 19, 2026 Impact: Positions Finish Ultimate Quantum as a premium yet value-focused dishwashing solution, using culturally rich, family-centered content to deepen consumer connection and encourage product switching Finish is bringing a fresh, family-first energy to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-40304","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adrienne Bailon-Houghton &amp; Nilda F\u00e9lix Front Finish Ultimate Quantum Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/adrienne-bailon-houghton-nilda-felix-front-finish-ultimate-quantum-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrienne Bailon-Houghton &amp; Nilda F\u00e9lix Front Finish Ultimate Quantum Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Adrienne Bailon-Houghton &amp; Nilda F\u00e9lix Brand Name: Finish (Reckitt) Deal Type: Brand Ambassador \/ Campaign Partnership Announced: March 19, 2026 Impact: Positions Finish Ultimate Quantum as a premium yet value-focused dishwashing solution, using culturally rich, family-centered content to deepen consumer connection and encourage product switching Finish is bringing a fresh, family-first energy to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/adrienne-bailon-houghton-nilda-felix-front-finish-ultimate-quantum-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-21T08:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-21T08:22:59+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adrienne Bailon-Houghton &amp; 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