{"id":40201,"date":"2026-03-17T23:04:37","date_gmt":"2026-03-17T23:04:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40201"},"modified":"2026-03-17T23:05:00","modified_gmt":"2026-03-17T23:05:00","slug":"heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/","title":{"rendered":"Heidi Klum Fronts Grey Goose Campaign Inspired by The Devil Wears Prada 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/heidi-klum\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heidi Klum<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/grey-goose\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grey Goose<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Brand Campaign \/ Film Tie-In Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 17, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates Grey Goose\u2019s fashion credentials, boosts anticipation for The Devil Wears Prada 2<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grey Goose has launched a global multi-platform campaign featuring supermodel Heidi Klum, timed to the release of <em>The Devil Wears Prada 2<\/em>.<\/li>\n\n\n\n<li>At the heart of the campaign is a signature cocktail called The Devil&#8217;s Roast, a Grey Goose espresso martini riff on Miranda Priestly&#8217;s iconic coffee order from the original 2006 film.<\/li>\n\n\n\n<li>Fans can experience the cocktail at Devil&#8217;s Roast pop-ups in New York City on April 14, 21, and 23, and select theaters nationwide will also serve specialty Grey Goose cocktails when the film opens May 1.<\/li>\n\n\n\n<li>A limited-edition Grey Goose specialty box inspired by the film will be available for purchase starting April 1 at retailers nationwide, with UK and Canada activations also planned.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Grey Goose has officially announced a global multi-platform campaign tied to 20th Century Studios&#8217; <em>The Devil Wears Prada 2<\/em>, set to hit theatres on May 1. And leading the charge? Supermodel and Emmy-winning TV personality Heidi Klum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bacardi-owned vodka brand tapped Klum to front the campaign in a spot created with BBH USA, set within the world of the new film. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of it all is a chic new cocktail: <em>The Devil&#8217;s Roast<\/em>, an espresso martini riff on Miranda Priestly&#8217;s notoriously exacting coffee order, finished with exactly three gold-dusted coffee beans.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Grey Goose\u00ae \/ \u201cThe Devil Wears Prada 2\u201d ft Heidi Klum\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N_U5JYB9XAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Klum is no stranger to the film&#8217;s universe, The supermodel was spotted on the <em>Devil Wears Prada 2<\/em> set last summer alongside stars like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sydney-sweene\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sydney Sweeney<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/simone-ashley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simone Ashley<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ciara\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ciara<\/a>. Her casting in the campaign feels like a natural extension of that connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She joins a growing list of supermodels crossing between fashion, film, and brand deals: much like <a href=\"https:\/\/bookingagentinfo.com\/news\/gigi-hadid-leads-new-guest-in-residence-campaign-in-bikini-top-look\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gigi Hadid&#8217;s recent high-profile campaign work<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-named-global-beauty-ambassador-for-prada\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bella Hadid&#8217;s appointment as Global Beauty Ambassador for Prada<\/a> that blurred the line between runway and brand story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the video content, the campaign spans immersive pop-up experiences, speciality cocktails, in-theatre activations, and limited-edition bottle packaging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A limited-edition Grey Goose specialty box inspired by the film goes on sale April 1 at retailers nationwide, while UK bars and London restaurants will serve The Devil&#8217;s Roast on their menus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey Goose VP of Global Marketing Aleco Azqueta noted that the brand &#8220;has always lived at the intersection of culture and craftsmanship,&#8221; adding that the film collaboration felt like a natural extension of their French heritage and fashion legacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is bigger than just a celebrity endorsement, it&#8217;s a masterclass in cultural timing. Grey Goose isn&#8217;t just piggybacking on a blockbuster; they&#8217;re weaving themselves <em>into<\/em> the film&#8217;s identity, turning a cocktail into a plot device and Heidi Klum into a brand narrator. That&#8217;s a next-level brand play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice of Heidi Klum is smart and deliberate. She&#8217;s not just recognisable, she&#8217;s credible in the fashion world the film lives in, having literally been on set. Grey Goose gets authenticity, not just fame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also shows how luxury alcohol brands are evolving their strategies: pop-ups, limited-edition packaging, in-cinema serves, and OOH billboards; it&#8217;s a 360\u00b0 cultural activation, not a TV spot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does having Heidi Klum in both the film and the campaign blur the line between entertainment and advertising, and does that make it <em>more<\/em> or <em>less<\/em> effective? Does a fashion-heavy spirits campaign make you more likely to try the product?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Heidi Klum Brand Name: Grey Goose Deal Type: Global Brand Campaign \/ Film Tie-In Partnership Announced: March 17, 2026 Impact: Elevates Grey Goose\u2019s fashion credentials, boosts anticipation for The Devil Wears Prada 2 Grey Goose has officially announced a global multi-platform campaign tied to 20th Century Studios&#8217; The Devil Wears Prada 2, set [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,11,21],"tags":[],"class_list":["post-40201","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-endorsements","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heidi Klum Fronts Grey Goose Campaign Inspired by The Devil Wears Prada 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heidi Klum Fronts Grey Goose Campaign Inspired by The Devil Wears Prada 2\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Heidi Klum Brand Name: Grey Goose Deal Type: Global Brand Campaign \/ Film Tie-In Partnership Announced: March 17, 2026 Impact: Elevates Grey Goose\u2019s fashion credentials, boosts anticipation for The Devil Wears Prada 2 Grey Goose has officially announced a global multi-platform campaign tied to 20th Century Studios&#8217; 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The Devil Wears Prada 2, set [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-17T23:04:37+00:00","article_modified_time":"2026-03-17T23:05:00+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Heidi Klum Fronts Grey Goose Campaign Inspired by The Devil Wears Prada 2","datePublished":"2026-03-17T23:04:37+00:00","dateModified":"2026-03-17T23:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/"},"wordCount":597,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Campaigns","Endorsement Deals","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/","url":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/","name":"Heidi Klum Fronts Grey Goose Campaign Inspired by The Devil Wears Prada 2","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-17T23:04:37+00:00","dateModified":"2026-03-17T23:05:00+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Heidi Klum Fronts Grey Goose Campaign Inspired by The Devil Wears Prada 2"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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