{"id":40178,"date":"2026-03-17T14:57:00","date_gmt":"2026-03-17T14:57:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40178"},"modified":"2026-03-17T15:00:07","modified_gmt":"2026-03-17T15:00:07","slug":"jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/","title":{"rendered":"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names:<\/strong> <strong>Names<\/strong>: <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jayson-tatum\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jayson Tatum<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/candace-parker\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Candace Parker<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jalen-brunson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jalen Brunson<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/karl-anthony-towns\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karl-Anthony Towns<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jose-alvarado\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jose Alvarado<\/a>, Patrick Ewing, John Starks, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kenny-smith\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kenny Smith<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kiki-rice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kiki Rice<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/att\/\" target=\"_blank\" rel=\"noreferrer noopener\">AT&amp;T<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> National Advertising Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 16, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Expands AT&amp;T\u2019s visibility around live sports, reinforces Tatum\u2019s comeback narrative, and cements Parker\u2019s status as a go-to voice and face for major national brands<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AT&amp;T launches five national commercials featuring NBA, WNBA, and NCAA stars, including Jayson Tatum, Candace Parker, and multiple New York Knicks players, airing across CBS, TBS, TNT, truTV, and ESPN throughout the 2026 March Madness tournament.<\/li>\n\n\n\n<li>The campaign builds on AT&amp;T&#8217;s &#8220;Connecting Changes Everything&#8221; platform, spotlighting how reliable connectivity brings fans together during college basketball&#8217;s biggest moments, with a new spokesperson named &#8220;Ted&#8221; representing the brand&#8217;s mission of &#8220;connecting better, not just more.&#8221;<\/li>\n\n\n\n<li>AT&amp;T has been a proud sponsor of NCAA March Madness and the Men&#8217;s and Women&#8217;s Final Four for more than 20 years, continuing its role as a major advertiser and sponsor of the Men&#8217;s and Women&#8217;s Bracket Managers on CBS Sports.<\/li>\n\n\n\n<li>The ads span both men&#8217;s and women&#8217;s tournaments, running online on TBS, YouTube, and the March Madness Live app, maximizing reach across the full fan base.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AT&amp;T is going all-out for March Madness 2026, assembling one of the most impressive athlete lineups in recent ad memory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign stars several NBA, WNBA, and NCAA athletes, including current New York Knicks players Jalen Brunson, Karl-Anthony Towns, and Jose Alvarado, as well as Knicks alumni Patrick Ewing and John Starks, Boston Celtics player Jayson Tatum, NBA legend Kenny Smith, WNBA legend Candace Parker, and current UCLA player Kiki Rice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building on its iconic Connecting Changes Everything platform, AT&amp;T&#8217;s latest campaign highlights how reliable connectivity fuels the experiences fans care about most: from watching a game-winning shot live to sharing it with friends and family.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AT&amp;T Commercial 2026 March Madness Jalen Brunson, Karl-Anthony Towns, John Starks Ad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PDcicHu1lzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the 30-second spots featuring the current and former Knicks players debuted on Selection Sunday, with Brunson, Towns, and Starks hiking to make it back to Ewing&#8217;s house in time for March Madness tipoff. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ads air across CBS, TBS, TNT, truTV, and ESPN and their digital channels, as well as on TBS online, YouTube, and the March Madness Live app. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jayson Tatum is fresh off a remarkable comeback story. He returned to the Celtics court following a right Achilles injury, averaging 19.7 points, 6.7 rebounds, and 3.7 assists in limited minutes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a fitting time for the Boston star to step into a major national campaign; his resilience is a story all its own. He also recently starred in a <a href=\"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-stars-in-back-to-zero-campaign-for-amica\/\" target=\"_blank\" rel=\"noreferrer noopener\">back-to-zero campaign for Amica<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Candace Parker continues to be one of the most in-demand brand voices in basketball. Already serving as a game analyst during this year&#8217;s March Madness broadcasts, Parker doubles her presence this tournament as a commercial face for AT&amp;T. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was also recently <a href=\"https:\/\/bookingagentinfo.com\/news\/chet-holmgren-candace-parker-featured-in-new-degree-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">featured in a Degree campaign alongside Chet Holmgren<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/caitlin-clark-stars-in-new-gatorade-campaign-narrated-by-candace-parker\/\" target=\"_blank\" rel=\"noreferrer noopener\">narrated a Gatorade campaign starring Caitlin Clark<\/a>; cementing her status as the go-to voice of women&#8217;s basketball in advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AT&amp;T isn&#8217;t just buying ad slots, it&#8217;s buying cultural relevance. By pairing a comeback story (Tatum), a basketball legend (Parker), and a fan-favorite franchise (the Knicks), the brand bridges generations of basketball fans in one campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice to place these ads across <em>both<\/em> men&#8217;s and women&#8217;s tournaments is also telling: brands are finally putting real money behind women&#8217;s basketball, and Parker is the bridge that makes it feel authentic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deeper message here? Connectivity is emotional, not just technical. AT&amp;T is smart to use the raw energy of March Madness (the buzzer-beaters, bracket busts, and watch-party moments) as the emotional core of the campaign rather than leading with specs and speeds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Jayson Tatum&#8217;s injury comeback story make him a more relatable face for a campaign about &#8220;connecting when it matters&#8221;? With Candace Parker calling games <em>and<\/em> starring in ads, is she now the most powerful dual presence in sports media?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Names: Jayson Tatum, Candace Parker, Jalen Brunson, Karl-Anthony Towns, Jose Alvarado, Patrick Ewing, John Starks, Kenny Smith, Kiki Rice Brand Name: AT&amp;T Deal Type: National Advertising Campaign Announced: March 16, 2026 Impact: Expands AT&amp;T\u2019s visibility around live sports, reinforces Tatum\u2019s comeback narrative, and cements Parker\u2019s status as a go-to voice and face for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[45],"class_list":["post-40178","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Names: Names: Jayson Tatum, Candace Parker, Jalen Brunson, Karl-Anthony Towns, Jose Alvarado, Patrick Ewing, John Starks, Kenny Smith, Kiki Rice Brand Name: AT&amp;T Deal Type: National Advertising Campaign Announced: March 16, 2026 Impact: Expands AT&amp;T\u2019s visibility around live sports, reinforces Tatum\u2019s comeback narrative, and cements Parker\u2019s status as a go-to voice and face for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T14:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T15:00:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign","og_description":"Celebrity Names: Names: Jayson Tatum, Candace Parker, Jalen Brunson, Karl-Anthony Towns, Jose Alvarado, Patrick Ewing, John Starks, Kenny Smith, Kiki Rice Brand Name: AT&amp;T Deal Type: National Advertising Campaign Announced: March 16, 2026 Impact: Expands AT&amp;T\u2019s visibility around live sports, reinforces Tatum\u2019s comeback narrative, and cements Parker\u2019s status as a go-to voice and face for [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-17T14:57:00+00:00","article_modified_time":"2026-03-17T15:00:07+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign","datePublished":"2026-03-17T14:57:00+00:00","dateModified":"2026-03-17T15:00:07+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/"},"wordCount":710,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["WNBA"],"articleSection":["Basketball","Campaigns","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/","name":"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-17T14:57:00+00:00","dateModified":"2026-03-17T15:00:07+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-and-candace-parker-lead-atts-march-madness-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jayson Tatum and Candace Parker Lead AT&amp;T\u2019s Star-Studded March Madness Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/40178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=40178"}],"version-history":[{"count":1,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/40178\/revisions"}],"predecessor-version":[{"id":40181,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/40178\/revisions\/40181"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=40178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=40178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=40178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}