{"id":40168,"date":"2026-03-17T07:36:33","date_gmt":"2026-03-17T07:36:33","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40168"},"modified":"2026-03-17T07:36:47","modified_gmt":"2026-03-17T07:36:47","slug":"cole-swindell-teams-up-with-walk-ons-for-nashville-expansion","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/cole-swindell-teams-up-with-walk-ons-for-nashville-expansion\/","title":{"rendered":"Cole Swindell Teams Up With Walk-On\u2019s For Nashville Expansion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cole-swindell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cole Swindell<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/walk-ons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walk-On&#8217;s<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Franchise Partnership \/ Co-Owner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 16, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expands Walk-On\u2019s footprint into Nashville\u2019s core entertainment district and extends Swindell\u2019s brand into sports\u2011bar hospitality, deepening his connection with both country music fans and sports audiences<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Country star Cole Swindell is partnering with Walk-On&#8217;s Sports Bistreaux to bring a new franchise location to Nashville, set to open at 215 Broadway in 2027.<\/li>\n\n\n\n<li>Marriott properties franchisee Jamie Daniel of Daniel Hospitality has been added as a franchise partner to help lead operations at the new Nashville location.<\/li>\n\n\n\n<li>Walk-On&#8217;s plans to blend its signature game-day atmosphere with Nashville&#8217;s honky tonk style and personal touches from Swindell, who joins fellow celebrity partners <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drew-brees\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drew Brees<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dak-prescott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dak Prescott<\/a> in the Walk-On&#8217;s family.<\/li>\n\n\n\n<li>Walk-On&#8217;s Sports Bistreaux now has nearly 80 locations across the country, serving Louisiana-inspired food since its founding in Baton Rouge in 2003.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Country star Cole Swindell is taking his love of sports off the road and straight to the restaurant business. The Georgia native has officially partnered with Walk-On&#8217;s Sports Bistreaux to open a brand new franchise location right in the heart of Nashville.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new spot will sit at 215 Broadway, with plans to open sometime in 2027. While the concept is still being finalized, Walk-On&#8217;s intends to blend its game-day atmosphere with Nashville&#8217;s signature honky tonk style and personal touches from Swindell throughout the venue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Anyone who knows me knows that outside of music, sports are my biggest passion,&#8221; Swindell said. &#8220;Partnering with Walk-On&#8217;s is a full-circle moment for me. To finally bring a location to Nashville and create a community for sports fans in a city that has given me everything is really exciting.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swindell joins an already impressive lineup of celebrity franchise partners at Walk-On&#8217;s that includes NFL greats Drew Brees and Dak Prescott. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move mirrors a growing wave of celebrity brand plays, like <a href=\"https:\/\/bookingagentinfo.com\/news\/jon-bon-jovi-stars-in-new-campaign-for-state-farm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Bon Jovi\u2019s headline\u2011grabbing State Farm Super Bowl campaign<\/a> that put him back in front of millions of viewers, and <a href=\"https:\/\/bookingagentinfo.com\/news\/bailey-zimmerman-stars-in-newest-campaign-for-american-eagle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bailey Zimmerman\u2019s American Eagle campaign<\/a> that leans into country\u2019s surging appeal with Gen Z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music side, Swindell continues to deliver. The four-time ACM Award winner has racked up 13 No. 1 singles and over eight billion career streams, proving he has plenty of momentum on both fronts heading into this exciting new chapter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is smarter than it looks on the surface. Dropping a Walk-On&#8217;s location right on Broadway puts Cole Swindell&#8217;s brand inside one of the most trafficked entertainment corridors in America. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nashville&#8217;s Broadway strip draws millions of tourists every single year, and a sports bar concept backed by a country artist who genuinely lives and breathes sports is a natural fit for that crowd. Walk-On&#8217;s gets Music City street credibility. Swindell gets a lasting business legacy. It is a win on both sides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this especially worth watching is that Swindell is not just a face on a poster here. He is a franchise partner with a real stake in the outcome. That level of investment tends to produce something more authentic than a typical endorsement deal, and Nashville fans will likely feel that difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will this deal inspire other country artists to pursue franchise ownership as a serious business move alongside their music careers? Does Swindell&#8217;s pivot into the restaurant world signal that today&#8217;s country stars are thinking more like business owners and less like just performers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Cole Swindell Brand Name: Walk-On&#8217;s Deal Type: Franchise Partnership \/ Co-Owner Announced: March 16, 2026 Impact: Expands Walk-On\u2019s footprint into Nashville\u2019s core entertainment district and extends Swindell\u2019s brand into sports\u2011bar hospitality, deepening his connection with both country music fans and sports audiences Country star Cole Swindell is taking his love of sports off [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,28,11,13,18],"tags":[],"class_list":["post-40168","post","type-post","status-publish","format-standard","hentry","category-business-ventures","category-country","category-endorsements","category-investments","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cole Swindell Teams Up With Walk-On\u2019s For Nashville Expansion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/cole-swindell-teams-up-with-walk-ons-for-nashville-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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