{"id":40161,"date":"2026-03-16T22:27:14","date_gmt":"2026-03-16T22:27:14","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40161"},"modified":"2026-03-16T22:27:28","modified_gmt":"2026-03-16T22:27:28","slug":"stray-kids-felix-named-new-global-icon-and-ambassador-for-adidas","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-new-global-icon-and-ambassador-for-adidas\/","title":{"rendered":"Stray Kids\u2019 Felix Named New Global Icon And Ambassador For Adidas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/felix\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Felix<\/a> (Lee Yong-bok)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/adidas-originals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas Originals<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Icon &amp; Ambassador<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 14, 2026 (first campaign launches March 26, 2026)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Strengthens Adidas\u2019 position with Gen Z and K\u2011pop audiences, deepens Felix\u2019s luxury\u2011meets\u2011street fashion profile, and aligns with Adidas\u2019 2026 push around celebrity\u2011driven drops and campaigns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stray-kids\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stray Kids\u2019<\/a> Felix has been officially named a new global icon and global brand ambassador for Adidas Originals.<\/li>\n\n\n\n<li>Felix already serves as a global house ambassador for Louis Vuitton, making this Adidas deal a further expansion of his presence in the fashion world.<\/li>\n\n\n\n<li>The first official campaign is set to debut on March 26, 2026, marking the formal launch of his ambassadorial activities with the brand.<\/li>\n\n\n\n<li>Even before the official partnership, Felix had publicly shown his love for Adidas products, including the Gazelle, Superstar, and Adizero lines, and the brand sent a bouquet to celebrate Stray Kids&#8217; grand prize win at the 2025 MAMA Awards.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stray Kids&#8217; Felix is officially Adidas&#8217; newest global icon and brand ambassador, with the announcement dropping on March 14 through Adidas Originals&#8217; global social media channels. The caption on the announcement post read: &#8220;A moment we dream about all day.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felix, already a Louis Vuitton ambassador, is using this Adidas partnership to further cement his standing in global fashion. It&#8217;s a natural fit: Felix had long expressed his admiration for the brand by sharing posts featuring Adidas products like the Gazelle, Superstar, and Adizero lines, and the brand had already been showing him love, sending a bouquet to celebrate Stray Kids&#8217; grand prize win at the 2025 MAMA Awards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The upcoming campaign will spotlight Felix&#8217;s distinctive personal style while showcasing Adidas&#8217; new season products, debuting on March 26, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felix isn&#8217;t the only Stray Kids member making fashion waves. Fellow member <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hyunjin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hyunjin<\/a> was recently named a global ambassador for GUESS, with items he wore reportedly selling out across Korea, Europe, the United States, and Japan almost immediately after the campaign launched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas has been aggressively building its global roster in 2026. The brand has partnered with artists across genres, including <a href=\"https:\/\/bookingagentinfo.com\/news\/larry-june-partners-with-adidas-on-a-new-rod-laver-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">Larry June on a new Rod Laver release<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jalen Williams and Kahleah Copper in a new Climacool campaign<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/bad-bunny-has-partnered-with-adidas-to-launch-the-badbo-1-0-sneakers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny launching the Badbo 1.0 sneakers<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felix&#8217;s appointment underscores just how seriously the brand is investing in cultural relevance worldwide. <a href=\"https:\/\/bookingagentinfo.com\/news\/samuel-l-jackson-stars-in-campaign-for-adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samuel L. Jackson has also starred in an Adidas campaign<\/a>, showing the brand&#8217;s wide-reaching ambassador strategy across entertainment and sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas signing Felix signals a deliberate push to deepen its hold on Gen Z consumers globally, a demographic that K-pop icons reach with extraordinary precision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felix brings with him a fiercely loyal international fanbase, dual cultural fluency between Korea and Australia, and a fashion-forward image that aligns perfectly with Adidas Originals&#8217; streetwear identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that this relationship was already organically growing, with Felix posting about Adidas products and the brand gifting Stray Kids at award shows, makes the official partnership feel like a natural evolution rather than a calculated transaction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expect Felix to push product sell-outs the moment that March 26 campaign goes live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could Felix&#8217;s Adidas campaign become a blueprint for how K-pop stars cross over into Western sportswear branding at scale? With the first campaign still weeks away, what products do you think Felix will front: classic silhouettes like the Superstar and Gazelle, or newer performance lines?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Felix (Lee Yong-bok) Brand Name: Adidas Originals Deal Type: Global Icon &amp; Ambassador Announced: March 14, 2026 (first campaign launches March 26, 2026) Impact: Strengthens Adidas\u2019 position with Gen Z and K\u2011pop audiences, deepens Felix\u2019s luxury\u2011meets\u2011street fashion profile, and aligns with Adidas\u2019 2026 push around celebrity\u2011driven drops and campaigns Stray Kids&#8217; Felix is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,20,18],"tags":[],"class_list":["post-40161","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stray Kids\u2019 Felix Named New Global Icon And Ambassador For Adidas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-new-global-icon-and-ambassador-for-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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