{"id":40134,"date":"2026-03-15T17:28:29","date_gmt":"2026-03-15T17:28:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40134"},"modified":"2026-03-15T18:28:12","modified_gmt":"2026-03-15T18:28:12","slug":"rose-stars-in-h-street-sneaker-campaign-for-puma","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rose-stars-in-h-street-sneaker-campaign-for-puma\/","title":{"rendered":"Ros\u00e9 Stars In H-Street Sneaker Campaign For PUMA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rose-blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ros\u00e9<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/puma\/\" target=\"_blank\" rel=\"noreferrer noopener\">PUMA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Ambassador \/ Global Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Elevates PUMA\u2019s lifestyle push, ties a heritage runner to Gen Z K\u2011pop fandom, and further cements Ros\u00e9 as a go-to face for global fashion brands<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PUMA tapped BLACKPINK&#8217;s Ros\u00e9 as the face of its revived H-Street sneaker, launching a global campaign on March 12, 2026, titled <em>&#8220;Welcome to H-Street.&#8221;<\/em><\/li>\n\n\n\n<li>The campaign is a surreal suburban fantasy, filled with robot dogs, lemonade-delivering Roombas, and PUMA-shaped hedges.<\/li>\n\n\n\n<li>The H-Street sneaker drops in three colorways: neon green, neon pink, and black, all rooted in the shoe&#8217;s &#8217;90s track-and-field heritage, now reimagined as a lifestyle staple.<\/li>\n\n\n\n<li>This is Ros\u00e9&#8217;s second PUMA campaign, following her earlier work with the brand&#8217;s Speedcat line, deepening one of the most high-profile ambassador partnerships in sneaker culture.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA unveiled a new global campaign starring singer Ros\u00e9, built around the revival of the H-Street silhouette. Originally a &#8217;90s performance track runner, the sneaker returns as part of the brand&#8217;s Sportstyle line, repositioned as a low-profile lifestyle staple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created in partnership with creative agency Anomaly and directed by ProdCo&#8217;s acclaimed director Onda, the campaign blends the shoe&#8217;s track heritage with a bold &#8220;suburban surrealist&#8221; creative vision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign centres on the concept <em>&#8220;Welcome to H-Street,&#8221;<\/em> a reimagining of traditional suburban life: a sun-drenched neighborhood where robot dogs roam the lawns, Roomba-style machines deliver lemonade, and PUMA-shaped hedges are trimmed with oversized clippers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ros\u00e9 previously fronted PUMA&#8217;s Speedcat line, and this campaign highlights her effortless style as she navigates the H-Street world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign&#8217;s hero film shows her moving into a pristine neighborhood with &#8220;PUMA Moving Company&#8221; boxes before settling into a lawn chair surrounded by robotic companions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@puma\/video\/7615538237741731085\" data-video-id=\"7615538237741731085\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@puma\" href=\"https:\/\/www.tiktok.com\/@puma?refer=embed\">@puma<\/a> <p>@ROS\u00c9 energy: say less, take more. <a title=\"puma\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/puma?refer=embed\">#PUMA<\/a> <a title=\"hstreet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hstreet?refer=embed\">#HStreet<\/a> <a title=\"ros\u00e9\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ros%C3%A9?refer=embed\">#Ros\u00e9<\/a> <a title=\"sportstyle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sportstyle?refer=embed\">#Sportstyle<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - PUMA\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7615538577824942861?refer=embed\">\u266c original sound &#8211; PUMA<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The PUMA H-Street 2026 launches in three colorways inspired by the world of running: neon green, neon pink, and black. These versions reinterpret the sporty spirit of the original design through a contemporary lens, suited for both streetwear and everyday wear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not just sneakers, Ros\u00e9 is having a blockbuster year. At the Brit Awards on February 28, 2026, Ros\u00e9 won International Song of the Year for &#8220;APT.,&#8221; becoming the first K-pop artist in history to win at the ceremony. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anomaly&#8217;s Creative Director Lina Rode summed it up: &#8220;We built a surreal version of an actual H-Street neighbourhood inspired by the retro history of the shoe, but with the future-facing vision of PUMA Sportstyle. And with Ros\u00e9 moving in, it&#8217;s a street that we all want to be a part of.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s also <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently signed as a brand ambassador for Levi&#8217;s<\/a>, further proof that K-pop acts are reshaping what brand partnerships look like in 2026. It&#8217;s a pattern showing up across the genre: <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/katseye\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">KATSEYE<\/a> made a similar move in February, <a href=\"https:\/\/bookingagentinfo.com\/news\/katseye-unveils-the-gabriela-smoothie-with-erewhon\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing a limited-edition smoothie collab with Erewhon<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA is playing a smart long game here. By pairing a retro silhouette with one of the most culturally dominant artists on the planet right now, the brand isn&#8217;t just selling sneakers, it&#8217;s selling relevance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ros\u00e9 isn&#8217;t a random celebrity face; she&#8217;s already worn the H-Street, making the partnership feel organic rather than forced. The <em>&#8220;Welcome to H-Street&#8221;<\/em> concept also does something clever: it builds a world around the shoe, not just a photoshoot. That kind of storytelling sticks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Ros\u00e9, this cements her position as a style icon who can hold her own in both luxury fashion <em>and<\/em> street culture simultaneously, not an easy balance to strike. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With her Levi&#8217;s deal, this PUMA campaign, and her Grammy-level music momentum all happening at once, she&#8217;s arguably the most commercially versatile celebrity of early 2026. Brands are clearly watching and paying attention to how Gen Z responds to her authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ros\u00e9 is arguably the most in-demand celebrity ambassador right now. How long before brands start competing for her attention in ways that drive up deal values significantly? Would you rather see Ros\u00e9 design a full capsule collection or keep focusing on headline campaigns like this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Ros\u00e9 Brand Name: PUMA Deal Type: Brand Ambassador \/ Global Campaign Announced: March 2026 Impact: Elevates PUMA\u2019s lifestyle push, ties a heritage runner to Gen Z K\u2011pop fandom, and further cements Ros\u00e9 as a go-to face for global fashion brands PUMA unveiled a new global campaign starring singer Ros\u00e9, built around the revival [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,176,20,18],"tags":[],"class_list":["post-40134","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fitness","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ros\u00e9 Stars In H-Street Sneaker Campaign For PUMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rose-stars-in-h-street-sneaker-campaign-for-puma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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