{"id":40106,"date":"2026-03-13T22:47:23","date_gmt":"2026-03-13T22:47:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40106"},"modified":"2026-03-13T22:47:36","modified_gmt":"2026-03-13T22:47:36","slug":"alia-bhatt-partners-with-levis-for-behind-every-original-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/alia-bhatt-partners-with-levis-for-behind-every-original-campaign\/","title":{"rendered":"Alia Bhatt Partners With Levi&#8217;s For \u2018Behind Every Original\u2019 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alia-bhatt\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alia Bhatt<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Levi&#8217;s\u00ae<\/a> (Levi Strauss &amp; Co.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Brand Ambassador \/ Campaign Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 13, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Strengthens Levi&#8217;s\u00ae women&#8217;s denim push in India; extends the Behind Every Original global campaign into one of the world&#8217;s largest apparel markets; positions Levi&#8217;s\u00ae as the leading denim lifestyle brand for a new generation of Indian women<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Levi&#8217;s\u00ae has officially extended its 2026 global campaign, <em>&#8216;Behind Every Original,&#8217;<\/em> to India, with Bollywood star and Global Brand Ambassador Alia Bhatt as the face of the campaign.<\/li>\n\n\n\n<li>The <em>Behind Every Original<\/em> campaign celebrates the mindset driving originality: curiosity, conviction, and the courage to be authentically yourself, positioning Levi&#8217;s\u00ae at the center of culture-driven fashion.<\/li>\n\n\n\n<li>Levi&#8217;s\u00ae is pushing two key relaxed-fit styles this season: the Cinch Waist Jean (a wide-leg silhouette with adjustable waist detail) and the Loose Boot (a modern take on the classic bootcut jean).<\/li>\n\n\n\n<li>The partnership directly supports Levi&#8217;s\u00ae goal of accelerating its women&#8217;s denim focus in India, reinforcing its leadership in relaxed and expressive denim silhouettes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Levi&#8217;s\u00ae has brought its bold 2026 global campaign, <em>Behind Every Original<\/em>, to India, and it&#8217;s starring none other than Bollywood powerhouse Alia Bhatt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, announced on March 13, 2026, builds on the brand&#8217;s 150-year legacy of being worn by people who push culture forward. This time, Levi&#8217;s\u00ae is shining a light on the mindset behind originality: curiosity, self-belief, and the willingness to break the mold.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind Every Original - Alia Bhatt | LEVI&#039;S\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fwGVrL2Hwwg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alia, who became Levi&#8217;s\u00ae Global Brand Ambassador earlier in 2026, is the perfect fit for that message. Known for her bold film choices, from <em>Gangubai Kathiawadi<\/em> to <em>Rocky Aur Rani Kii Prem Kahaani<\/em>, she has consistently defied expectations in Bollywood. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off screen, she&#8217;s equally unapologetic. &#8220;Being original is messy, imperfect and completely your own,&#8221; she says in the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the fashion front, Levi&#8217;s\u00ae is highlighting two new relaxed women&#8217;s styles this season: the Cinch Waist Jean, a wide-leg style with an adjustable back waist detail, and the Loose Boot, a laid-back update to the classic bootcut with a subtle flare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hiren Gor, Managing Director for Levi&#8217;s\u00ae South Asia, Middle East and Africa, called the partnership a deliberate move to accelerate the brand&#8217;s women&#8217;s denim strategy in India, noting that Alia represents &#8220;a new generation of originals \u2014 confident, self-defined and unapologetically authentic.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t the first time Levi&#8217;s has leaned on bold, culturally resonant names to amplify its brand story. <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK&#8217;s Ros\u00e9 was named a new Brand Ambassador for Levi&#8217;s<\/a>, marking a major K-pop moment for the denim giant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the brand has also tapped into the world of alternative music, <a href=\"https:\/\/bookingagentinfo.com\/news\/kilo-kish-collaborates-with-levis-for-the-kilo-kish-edit-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborating with artist Kilo Kish on the exclusive &#8216;Kilo Kish Edit&#8217; collection<\/a>, showing how Levi&#8217;s is strategically diversifying its brand partnerships across multiple cultural spheres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is more than a celebrity endorsement, it&#8217;s a calculated play. Levi&#8217;s\u00ae isn&#8217;t just selling jeans; it&#8217;s selling a philosophy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By anchoring the <em>Behind Every Original<\/em> campaign in Alia Bhatt&#8217;s real story (her reinvention, her fearlessness, her refusal to fit a mold), the brand is speaking directly to a generation of Indian women who value substance over spectacle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s smart here is the alignment. Alia isn&#8217;t just a famous face slapped on a product. Her personal style (relaxed, effortless, unpretentious) maps perfectly onto the new Cinch Waist Jean and Loose Boot styles Levi&#8217;s\u00ae is pushing. It&#8217;s brand storytelling that actually connects the dots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And from a market strategy perspective, Levi&#8217;s\u00ae is making a clear statement: India&#8217;s women&#8217;s denim segment is a priority, and they&#8217;re going all in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Alia Bhatt&#8217;s dual rise in fashion and film deepen Levi&#8217;s appeal among younger Indian women in ways other ambassadors couldn&#8217;t? As women&#8217;s denim becomes a bigger strategic focus for Levi&#8217;s in India, which other Bollywood names might land the brand&#8217;s next big deal?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Alia Bhatt Brand Name: Levi&#8217;s\u00ae (Levi Strauss &amp; Co.) Deal Type: Global Brand Ambassador \/ Campaign Partnership Announced: March 13, 2026 Impact: Strengthens Levi&#8217;s\u00ae women&#8217;s denim push in India; extends the Behind Every Original global campaign into one of the world&#8217;s largest apparel markets; positions Levi&#8217;s\u00ae as the leading denim lifestyle brand for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-40106","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alia Bhatt Partners With Levi&#039;s For \u2018Behind Every Original\u2019 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/alia-bhatt-partners-with-levis-for-behind-every-original-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alia Bhatt Partners With Levi&#039;s For \u2018Behind Every Original\u2019 Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Alia Bhatt Brand Name: Levi&#8217;s\u00ae (Levi Strauss &amp; Co.) 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Deal Type: Global Brand Ambassador \/ Campaign Partnership Announced: March 13, 2026 Impact: Strengthens Levi&#8217;s\u00ae women&#8217;s denim push in India; extends the Behind Every Original global campaign into one of the world&#8217;s largest apparel markets; positions Levi&#8217;s\u00ae as the leading denim lifestyle brand for [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/alia-bhatt-partners-with-levis-for-behind-every-original-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-13T22:47:23+00:00","article_modified_time":"2026-03-13T22:47:36+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 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