{"id":40102,"date":"2026-03-13T21:38:21","date_gmt":"2026-03-13T21:38:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40102"},"modified":"2026-03-13T22:36:52","modified_gmt":"2026-03-13T22:36:52","slug":"rose-named-new-brand-ambassador-for-levis","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/","title":{"rendered":"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rose-blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROS\u00c9<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> Levi Strauss &amp; Co. (<a href=\"https:\/\/bookingagentinfo.com\/brands\/levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Levi&#8217;s<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Multiyear Global Brand Ambassador + Exclusive Product Collab<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 12, 2026 (Super Bowl campaign debuted Feb. 8, 2026)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expands Levi\u2019s reach with Gen Z and global K\u2011pop audiences while strengthening ROS\u00c9\u2019s position as a fashion and lifestyle powerhouse<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Levi&#8217;s has officially signed ROS\u00c9 to a multiyear global partnership, supporting the brand&#8217;s continued expansion of its women&#8217;s business while spotlighting her cross-cultural influence.<\/li>\n\n\n\n<li>The deal builds on Levi&#8217;s &#8220;Behind Every Original&#8221; campaign, which debuted at the Super Bowl, and now includes ROS\u00c9&#8217;s dedicated &#8220;Backstory&#8221; video offering fans a closer look at her creative vision.<\/li>\n\n\n\n<li>ROS\u00c9&#8217;s custom Levi&#8217;s stage looks from BLACKPINK&#8217;s Tokyo performances, featuring hand-done customization and premium materials, will be on display at the Levi&#8217;s Harajuku Store, beginning March 12.<\/li>\n\n\n\n<li>A ROS\u00c9 x Levi&#8217;s exclusive product collection inspired by her personal style is set to drop later in 2026. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ROS\u00c9 is adding another major fashion name to her already stacked r\u00e9sum\u00e9. The 29-year-old <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK<\/a> singer has officially joined Levi&#8217;s as a global brand ambassador in a multiyear deal that supports the denim giant&#8217;s push to grow its women&#8217;s business worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@levis\/video\/7616173211155270943\" data-video-id=\"7616173211155270943\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@levis\" href=\"https:\/\/www.tiktok.com\/@levis?refer=embed\">@levis<\/a> <p>What\u2019s behind ROS\u00c9\u2019s originality? Being it all, all at once.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Levi\u2019s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7616173223507544862?refer=embed\">\u266c original sound &#8211; Levi\u2019s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership had been quietly building for months. ROS\u00c9 appeared alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/iamdoechii\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doechii<\/a>, NBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shai-gilgeous-alexander\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shai Gilgeous-Alexander<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ahmir-questlove-thompson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Questlove<\/a>, and model <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stefanie-giesinger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefanie Giesinger<\/a> in Levi&#8217;s &#8220;Behind Every Original&#8221; Super Bowl campaign, the brand&#8217;s first Super Bowl commercial in 20 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Levi&#8217;s described the collaboration as bringing together &#8220;two forces of originality,&#8221; noting that ROS\u00c9&#8217;s artistry and rock-and-roll edge have reshaped what it means to be a global superstar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal has a strong live-music element baked in. ROS\u00c9 wore custom Levi&#8217;s ensembles onstage during BLACKPINK&#8217;s Tokyo performances earlier this year, and one of those hand-crafted looks will be displayed at the Levi&#8217;s Harajuku Store starting March 12. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is ROS\u00c9&#8217;s first marquee brand deal of 2026, following a big 2025 run that included campaigns with SKIMS and YSL Beauty. BLACKPINK bandmates <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lisa-blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lisa<\/a>, Jennie, and Jisoo also continue stacking luxury deals of their own, creating a \u201csolo-but-connected\u201d model of global brand power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/katseye-named-global-ambassadors-for-matrix-hair-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katseye recently landed a major deal as global ambassadors for Matrix Hair Care<\/a>, K-pop artists are proving to be one of the most commercially powerful forces in global brand partnerships right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Levi\u2019s also extends its long tradition of working with musicians, from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-timberlake\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Timberlake<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/beyonce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyonc\u00e9<\/a> to recent collaborators like <a href=\"https:\/\/bookingagentinfo.com\/news\/kilo-kish-collaborates-with-levis-for-the-kilo-kish-edit-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kilo Kish\u2019s \u201cThe Kilo Kish Edit\u201d collection<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROS\u00c9 joining Levi&#8217;s isn&#8217;t just a fashion headline, it&#8217;s a case study in how K-pop&#8217;s biggest names are building independent brand empires while staying tethered to the group identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each BLACKPINK member now anchors luxury and lifestyle portfolios across fashion, beauty, and sportswear, creating a &#8220;solo-but-connected&#8221; model that keeps the group&#8217;s collective pull incredibly strong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Levi&#8217;s, this is a smart pivot: pairing an American heritage denim brand with one of the most-watched women in global pop culture is a direct signal that the brand is serious about winning in Asia and among younger female consumers worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does ROS\u00c9\u2019s Levi\u2019s era signal a shift toward more artist-designed denim staples in mainstream fashion? How might BLACKPINK\u2019s \u201csolo-but-connected\u201d brand strategy influence how labels structure group deals in the future?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: ROS\u00c9 Brand Name: Levi Strauss &amp; Co. (Levi&#8217;s) Deal Type: Multiyear Global Brand Ambassador + Exclusive Product Collab Announced: March 12, 2026 (Super Bowl campaign debuted Feb. 8, 2026) Impact: Expands Levi\u2019s reach with Gen Z and global K\u2011pop audiences while strengthening ROS\u00c9\u2019s position as a fashion and lifestyle powerhouse ROS\u00c9 is adding [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,20,18,175],"tags":[],"class_list":["post-40102","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-k-pop","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROS\u00c9 Named New Brand Ambassador For Levi\u2019s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: ROS\u00c9 Brand Name: Levi Strauss &amp; Co. (Levi&#8217;s) Deal Type: Multiyear Global Brand Ambassador + Exclusive Product Collab Announced: March 12, 2026 (Super Bowl campaign debuted Feb. 8, 2026) Impact: Expands Levi\u2019s reach with Gen Z and global K\u2011pop audiences while strengthening ROS\u00c9\u2019s position as a fashion and lifestyle powerhouse ROS\u00c9 is adding [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T21:38:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T22:36:52+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/","og_locale":"en_US","og_type":"article","og_title":"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s","og_description":"Celebrity Name: ROS\u00c9 Brand Name: Levi Strauss &amp; Co. (Levi&#8217;s) Deal Type: Multiyear Global Brand Ambassador + Exclusive Product Collab Announced: March 12, 2026 (Super Bowl campaign debuted Feb. 8, 2026) Impact: Expands Levi\u2019s reach with Gen Z and global K\u2011pop audiences while strengthening ROS\u00c9\u2019s position as a fashion and lifestyle powerhouse ROS\u00c9 is adding [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-13T21:38:21+00:00","article_modified_time":"2026-03-13T22:36:52+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s","datePublished":"2026-03-13T21:38:21+00:00","dateModified":"2026-03-13T22:36:52+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/"},"wordCount":576,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","K-Pop","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/","url":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/","name":"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-13T21:38:21+00:00","dateModified":"2026-03-13T22:36:52+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"ROS\u00c9 Named New Brand Ambassador For Levi\u2019s"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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