{"id":40082,"date":"2026-03-13T07:14:09","date_gmt":"2026-03-13T07:14:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40082"},"modified":"2026-03-13T07:14:19","modified_gmt":"2026-03-13T07:14:19","slug":"rebekah-plattner-joins-tour-peachy","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/","title":{"rendered":"Rebekah Plattner Joins Tour Peachy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Agent Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/agents\/rebekah-plattner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rebekah Plattner<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/tour-peachy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tour Peachy<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department:<\/strong> Booking<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Previous Company: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/33-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">33 &amp; West<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory: <\/strong>North America<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rebekah Plattner, formerly a Booking Coordinator at 33 &amp; West, has joined independent music agency Tour Peachy.<\/li>\n\n\n\n<li>Tour Peachy is a rising boutique agency founded in 2021 by industry veteran <a href=\"https:\/\/bookingagentinfo.com\/agents\/troy-lusk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troy Lusk<\/a>, known for building creatively led touring careers across indie, alt, punk, and country.<\/li>\n\n\n\n<li>Plattner&#8217;s move from a large, established agency to an independent shop reflects a growing industry trend of talent migrating toward leaner, artist-first operations.<\/li>\n\n\n\n<li>The hire signals that Tour Peachy is actively expanding its team as it continues to grow its artist roster.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Independent music agency Tour Peachy has added Rebekah Plattner to its growing team. Plattner comes over from 33 &amp; West, the Los Angeles-based talent agency, where she served as a Booking Coordinator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tour Peachy, founded in 2021 by Troy Lusk, has made a name for itself as one of the most exciting independent booking agencies in the live music space. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based across Beverly Hills and Toronto, the agency has built its identity around working closely with artists to shape creative, long-term touring careers; a hands-on approach that sets it apart from larger corporate agencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t the first notable hire for Tour Peachy in recent months. The agency also made waves <a href=\"https:\/\/bookingagentinfo.com\/news\/pat-schmitt-joins-tour-peachy\/\" target=\"_blank\" rel=\"noreferrer noopener\">when it brought on Pat Schmitt<\/a>. Together, these hires paint a clear picture of an agency on the move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plattner&#8217;s arrival at Tour Peachy adds further depth to a booking team that already includes agents Matt Sandrin, <a href=\"https:\/\/bookingagentinfo.com\/agents\/kyle-esbin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kyle Esbin<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/agents\/christian-moreno\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Moreno<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her background coordinating bookings at 33 &amp; West, a firm with a broad and high-profile roster, brings valuable experience to a shop known for betting on artists early and building careers from the ground up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While some high-profile executives are making lateral shifts between the biggest players in the business, such as <a href=\"https:\/\/bookingagentinfo.com\/agents\/lucy-dickins\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucy Dickins<\/a>, who <a href=\"https:\/\/bookingagentinfo.com\/news\/lucy-dickins-joins-caa-as-managing-director-after-exiting-wme\/\" target=\"_blank\" rel=\"noreferrer noopener\">moved to CAA as Managing Director after exiting WME<\/a>, others like Plattner are choosing a different path entirely, trading the infrastructure of a larger agency for the creative freedom of an independent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Plattner signing is more than just a personnel move, it&#8217;s a signal. Tour Peachy is actively recruiting people with major-agency training and bringing that experience into an indie environment built on trust and creativity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an era where artists are increasingly demanding more personal attention and strategic partnership from their representatives, agencies like Tour Peachy are becoming genuinely competitive with the big players.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Plattner, the move likely means more direct artist relationships, more creative input in career-building decisions, and a chance to grow alongside a company that&#8217;s clearly on an upward trajectory. For Tour Peachy, it means added bandwidth and institutional knowledge as they continue scaling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does Tour Peachy&#8217;s rapid growth in hiring say about the overall health of the independent live music sector right now? Could Rebekah Plattner&#8217;s arrival at Tour Peachy unlock new artist relationships that the agency hasn&#8217;t previously had access to?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agent Name: Rebekah Plattner New Company: Tour Peachy Department: Booking Previous Company: 33 &amp; West Territory: North America Independent music agency Tour Peachy has added Rebekah Plattner to its growing team. Plattner comes over from 33 &amp; West, the Los Angeles-based talent agency, where she served as a Booking Coordinator. Tour Peachy, founded in 2021 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-40082","post","type-post","status-publish","format-standard","hentry","category-rep-moves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebekah Plattner Joins Tour Peachy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebekah Plattner Joins Tour Peachy\" \/>\n<meta property=\"og:description\" content=\"Agent Name: Rebekah Plattner New Company: Tour Peachy Department: Booking Previous Company: 33 &amp; West Territory: North America Independent music agency Tour Peachy has added Rebekah Plattner to its growing team. Plattner comes over from 33 &amp; West, the Los Angeles-based talent agency, where she served as a Booking Coordinator. Tour Peachy, founded in 2021 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T07:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T07:14:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebekah Plattner Joins Tour Peachy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/","og_locale":"en_US","og_type":"article","og_title":"Rebekah Plattner Joins Tour Peachy","og_description":"Agent Name: Rebekah Plattner New Company: Tour Peachy Department: Booking Previous Company: 33 &amp; West Territory: North America Independent music agency Tour Peachy has added Rebekah Plattner to its growing team. Plattner comes over from 33 &amp; West, the Los Angeles-based talent agency, where she served as a Booking Coordinator. Tour Peachy, founded in 2021 [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-13T07:14:09+00:00","article_modified_time":"2026-03-13T07:14:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Rebekah Plattner Joins Tour Peachy","datePublished":"2026-03-13T07:14:09+00:00","dateModified":"2026-03-13T07:14:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/"},"wordCount":501,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Rep Moves"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/","url":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/","name":"Rebekah Plattner Joins Tour Peachy","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-13T07:14:09+00:00","dateModified":"2026-03-13T07:14:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rebekah-plattner-joins-tour-peachy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rebekah Plattner Joins Tour Peachy"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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