{"id":40067,"date":"2026-03-12T22:23:55","date_gmt":"2026-03-12T22:23:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40067"},"modified":"2026-03-12T22:24:10","modified_gmt":"2026-03-12T22:24:10","slug":"jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/","title":{"rendered":"Jalen Williams &amp; Kahleah Copper Stars In New Adidas CLIMACOOL Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jalen-williams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jalen Williams<\/a> &amp; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kahleah-copper\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kahleah Copper<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Ambassador \/ Sportswear Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced<\/strong>: March 3, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates both athletes as lifestyle and recovery footwear faces while helping adidas bring its 3D\u2011printed CLIMACOOL tech into mainstream sportswear<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NBA star Jalen Williams and WNBA Olympic gold medalist Kahleah Copper are the faces of the Adidas Spring\/Summer 2026 CLIMACOOL Laced campaign.<\/li>\n\n\n\n<li>The CLIMACOOL Laced is a 3D-printed sneaker built using Digital Light Synthesis (DLS) technology, printed as a seamless lattice structure in approximately 24 hours.<\/li>\n\n\n\n<li>Williams&#8217; campaign role marks a significant step up within Adidas, expanding him from an on-court basketball partner (since 2022) into the Sportswear lifestyle lane, positioning him as a full brand face beyond just basketball.<\/li>\n\n\n\n<li>The campaign targets off-court, recovery, and everyday lifestyle wear, not performance; signaling Adidas&#8217; strategy to push CLIMACOOL into fashion-forward, comfort-tech territory alongside elite sport credibility.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas just tapped two of basketball&#8217;s biggest names to front its latest sneaker drop. NBA champion Jalen Williams and WNBA Olympic gold medalist Kahleah Copper are starring in the brand&#8217;s Spring\/Summer 2026 CLIMACOOL Laced campaign, which officially launched globally on March 3, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign arrives in tandem with the shoe&#8217;s global release and builds on the success of Adidas&#8217; original 3D-printed CLIMACOOL silhouette. The updated &#8220;Laced&#8221; version introduces a traditional lacing system for a more adjustable fit while keeping its signature open lattice design intact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Already an NBA champion and All-Star, Williams is known for his sharp style off the court, making him a natural fit to bridge elite performance and everyday streetwear. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His adidas relationship has been building since late 2022, when he joined the brand&#8217;s NBA rookie signing class, most visibly wearing the James Harden signature line on the court. Now, the CLIMACOOL campaign officially moves him into the Adidas Sportswear lane as a lifestyle face, not just a hooper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His co-star in the campaign is no afterthought. Kahleah Copper is a WNBA player and Olympic gold medalist, and she&#8217;s been repping Adidas Basketball for years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copper describes the shoe as &#8220;the perfect foundation for any outfit,&#8221; emphasizing that comfort and breathability are her top priorities after game days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move mirrors what sport brands are leveraging, just like <a href=\"https:\/\/bookingagentinfo.com\/news\/devin-booker-launches-new-apparel-collaboration-with-nike\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devin Booker&#8217;s Nike collaboration<\/a>, where elite on-court athletes are increasingly being positioned as full lifestyle ambassadors beyond the hardwood. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it echoes the playbook seen with <a href=\"https:\/\/bookingagentinfo.com\/news\/chet-holmgren-candace-parker-featured-in-new-degree-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chet Holmgren and Candace Parker&#8217;s Degree campaign<\/a>, pairing NBA and WNBA athletes together in cross-league campaigns to maximize cultural reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign isn&#8217;t just a shoe launch, it&#8217;s a signal about where Adidas is heading strategically. By pairing an NBA champion (Williams) with a WNBA Olympic gold medalist (Copper) in a <em>lifestyle<\/em> campaign rather than a performance one, Adidas is making a clear statement: recovery and off-court comfort are the new battleground for sneaker culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CLIMACOOL Laced, with its futuristic 3D-printed lattice and zero-seam construction, is being positioned less as a gym shoe and more as the athlete&#8217;s everyday shoe, something you wear <em>after<\/em> the work is done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Williams specifically, this is a pivotal moment. He&#8217;s been quietly building credibility within the Adidas family since 2022, and the CLIMACOOL campaign formally elevates him from a team-signed player into a brand storyteller. That&#8217;s the kind of progression that eventually leads to signature shoes and long-term franchise partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing NBA and WNBA athletes in the same campaign give brands more cultural reach or does it dilute the individual athlete&#8217;s story? Could Jalen Williams be on track for his own Adidas signature shoe sooner than people expect? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Jalen Williams &amp; Kahleah Copper Brand Name: Adidas Deal Type: Brand Ambassador \/ Sportswear Campaign Announced: March 3, 2026 Impact: Elevates both athletes as lifestyle and recovery footwear faces while helping adidas bring its 3D\u2011printed CLIMACOOL tech into mainstream sportswear Adidas just tapped two of basketball&#8217;s biggest names to front its latest sneaker [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,14,11,176,15],"tags":[45],"class_list":["post-40067","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-campaigns","category-endorsements","category-fitness","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jalen Williams &amp; 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Kahleah Copper Stars In New Adidas CLIMACOOL Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jalen Williams &amp; Kahleah Copper Stars In New Adidas CLIMACOOL Campaign","og_description":"Celebrity Name: Jalen Williams &amp; Kahleah Copper Brand Name: Adidas Deal Type: Brand Ambassador \/ Sportswear Campaign Announced: March 3, 2026 Impact: Elevates both athletes as lifestyle and recovery footwear faces while helping adidas bring its 3D\u2011printed CLIMACOOL tech into mainstream sportswear Adidas just tapped two of basketball&#8217;s biggest names to front its latest sneaker [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-12T22:23:55+00:00","article_modified_time":"2026-03-12T22:24:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jalen Williams &amp; 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