{"id":40065,"date":"2026-03-12T21:13:00","date_gmt":"2026-03-12T21:13:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40065"},"modified":"2026-03-12T21:13:16","modified_gmt":"2026-03-12T21:13:16","slug":"snoop-dogg-releases-wine-collaboration-honoring-2pac-with-cali-by-snoop","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/snoop-dogg-releases-wine-collaboration-honoring-2pac-with-cali-by-snoop\/","title":{"rendered":"Snoop Dogg Releases Wine Collaboration Honoring 2Pac With Cali By Snoop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/snoop-dogg\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snoop Dogg<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/cali-by-snoop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cali By Snoop<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Limited-Edition Celebrity Wine Collaboration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 10, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Honors the 30th anniversary of the 1996 Snoop x Tupac hit; extends Snoop&#8217;s growing wine &amp; spirits portfolio while keeping 2Pac&#8217;s legacy commercially and culturally alive<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Snoop Dogg&#8217;s Cali By Snoop brand dropped &#8220;2 of Amerikaz Most Wanted,&#8221; a California Petite Sirah-dominant red blend, honoring the 30th anniversary of his and Tupac&#8217;s iconic 1996 collaboration.<\/li>\n\n\n\n<li>The release is a collaboration between Snoop Dogg, the Tupac Estate, and Treasury Wine Estates, making it an officially sanctioned tribute backed by Tupac&#8217;s family and estate.<\/li>\n\n\n\n<li>Alongside the wine, Snoop stars in an emotional short film featuring archival behind-the-scenes footage from the original 1996 &#8220;2 of Amerikaz Most Wanted&#8221; music video, the only video the two icons ever filmed together.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thirty years after one of hip-hop&#8217;s most iconic songs dropped, Snoop Dogg is raising a glass to his late friend Tupac Shakur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On March 10, 2026, Cali By Snoop released &#8220;2 of Amerikaz Most Wanted,&#8221; a limited-edition California red blend commemorating the 30th anniversary of the legendary track by the same name. The wine was developed in partnership with the Tupac Estate and Treasury Wine Estates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Petite Sirah-dominant blend features notes of toasty oak, dark fruit, toffee, and baking spice, and the label design pulls from a memorable moment between the duo at the 1996 VMA Awards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;2 of Amerikaz Most Wanted&#8221; song was originally released in May 1996 as a single from Tupac&#8217;s <em>All Eyez on Me<\/em> album. It also holds a special distinction, it is the only music video Snoop Dogg and Tupac ever filmed together. Just months later, Tupac was fatally shot in Las Vegas in September 1996.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the bottle, Cali By Snoop released an emotional tribute film featuring Snoop reminiscing on his times with 2Pac in the &#8217;90s, from the studio to courthouse victories and traveling abroad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The wine retails for $14.99 and is available at major retailers nationwide, including Kroger, Total Wine &amp; More, and through platforms like Instacart and DoorDash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for Snoop, he remains one of entertainment&#8217;s most active entrepreneurs. Named one of Time magazine&#8217;s 100 Most Influential People in 2025, he was also named Team USA&#8217;s first-ever Honorary Coach for the 2026 Winter Olympics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Tupac was inducted into the GRAMMY Hall of Fame in February 2026, adding yet another milestone to a legacy that keeps growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of meaningful celebrity-brand collaboration isn&#8217;t new territory. Just recently, <a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-puma-on-new-sneaker-line-honoring-late-father\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flau&#8217;jae Johnson partnered with PUMA on a new sneaker line honoring her late father<\/a>, showing how athletes and artists are increasingly using brand deals to keep family and friendship legacies alive. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <a href=\"https:\/\/bookingagentinfo.com\/news\/george-clooney-unveils-new-non-alcoholic-beer-brand-crazy-mountain\/\" target=\"_blank\" rel=\"noreferrer noopener\">George Clooney unveiled a new non-alcoholic beer brand, Crazy Mountain<\/a>, reflecting the broader wave of celebrities stepping deeper into the beverage space with personal meaning behind the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This release is much more than a wine drop, it&#8217;s a masterclass in legacy marketing. Snoop Dogg isn&#8217;t just selling a $14.99 bottle of red; he&#8217;s selling a moment in hip-hop history, an emotion, and a friendship that millions of fans still feel deeply. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By looping in the Tupac Estate, he gives the collaboration full authenticity and keeps 2Pac&#8217;s brand alive in a real, commercial way, not just in tribute playlists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is smart, too. With Tupac&#8217;s recent GRAMMY Hall of Fame induction in early 2026 and the cultural appetite for &#8217;90s nostalgia stronger than ever, this wine hits the market at exactly the right moment. At $14.99, it&#8217;s priced for the culture, accessible enough that everyday fans can participate in the tribute, not just collectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands and agents watching, this is a blueprint: pair an anniversary, a cultural icon, a legacy estate, and an established beverage partner, and you get something that transcends a typical product launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this wine collaboration open the door for more estate-approved legacy deals with other deceased hip-hop icons? Does a product like this deepen Tupac\u2019s legacy, or risk commercializing it too much?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Snoop Dogg Brand Name: Cali By Snoop Deal Type: Limited-Edition Celebrity Wine Collaboration Announced: March 10, 2026 Impact: Honors the 30th anniversary of the 1996 Snoop x Tupac hit; extends Snoop&#8217;s growing wine &amp; spirits portfolio while keeping 2Pac&#8217;s legacy commercially and culturally alive Thirty years after one of hip-hop&#8217;s most iconic songs [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,35,14,11,23,18],"tags":[],"class_list":["post-40065","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-business-ventures","category-campaigns","category-endorsements","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snoop Dogg Releases Wine Collaboration Honoring 2Pac With Cali By Snoop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/snoop-dogg-releases-wine-collaboration-honoring-2pac-with-cali-by-snoop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snoop Dogg Releases Wine Collaboration Honoring 2Pac With Cali By Snoop\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Snoop Dogg Brand Name: Cali By Snoop Deal Type: Limited-Edition Celebrity Wine Collaboration Announced: March 10, 2026 Impact: Honors the 30th anniversary of the 1996 Snoop x Tupac hit; 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