{"id":39983,"date":"2026-03-10T15:00:10","date_gmt":"2026-03-10T15:00:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39983"},"modified":"2026-03-10T15:02:39","modified_gmt":"2026-03-10T15:02:39","slug":"sza-stars-in-new-off-the-wall-spring-campaign-for-vans","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/","title":{"rendered":"SZA Stars In New \u201cOff the Wall\u201d Spring Campaign For Vans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sza\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">SZA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/vans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vans<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Artistic Director \/ Brand Campaign <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> First major campaign deliverable from SZA&#8217;s multiyear Artistic Director role with Vans<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SZA fronts Vans&#8217; Spring 2026 &#8220;Off the Wall&#8221; campaign as the brand&#8217;s newly appointed Artistic Director, marking her first major deliverable in the role.<\/li>\n\n\n\n<li>She is joined by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hayley-williams\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hayley Williams<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-barker\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Barker<\/a>, Franz Lyons, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lizzie-armanto\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lizzie Armanto<\/a>, and T-Funk in a wide-ranging campaign shot by photographer Rosie Marks.<\/li>\n\n\n\n<li>The campaign centers on the Vans Authentic sneaker and its 60th anniversary, celebrating the shoe&#8217;s roots in California skate and surf culture.<\/li>\n\n\n\n<li>The Vans Off the Wall Authentic Collection drops March 12, 2026, with additional colorways releasing April 2, 2026.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SZA is putting her stamp on Vans in a big way. The Grammy-winning R&amp;B superstar is the face of the brand&#8217;s new &#8220;Off the Wall&#8221; global campaign for Spring 2026, and she&#8217;s just getting started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SZA&#8217;s involvement reflects a broader creative partnership with the brand, following her appointment as Vans&#8217; Artistic Director; a role that positions her as a contributor to the brand&#8217;s creative direction rather than a traditional endorser. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her influence was already on display at Paris Fashion Week, where she debuted custom gemstone-embellished &#8220;VanSZA&#8221; sneakers designed by jeweler Rachel Goatley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Off the Wall&#8221; campaign celebrates 60 years of the Authentic sneaker and its influence across fashion, skate, and surf culture. Joining SZA in the campaign are Paramore&#8217;s Hayley Williams, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/turnstile\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turnstile&#8217;s<\/a> Franz Lyons, blink-182 drummer Travis Barker, and pro skaters Lizzie Armanto and T-Funk. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The editorial shoot, captured inside a drab office and outside a suburban home, features classic colorways like black-and-white checkerboards and all-over floral prints, alongside new experiments with woven knitting and plastic mesh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SZA\u2019s new deal sits in a growing trend of artists shaping heritage brands, echoing recent campaigns like <a href=\"https:\/\/bookingagentinfo.com\/news\/little-simz-joe-alwyn-front-new-campaign-for-jw-anderson-and-guinness\/\" target=\"_blank\" rel=\"noreferrer noopener\">Little Simz and Joe Alwyn fronting JW Anderson and Guinness<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/solange-knowles-stars-in-new-nike-jacquemus-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solange Knowles starring in the Nike x Jacquemus campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the campaign trail, SZA has been on a career high, winning Record of the Year at the 2026 Grammys with &#8220;Luther,&#8221; her collaboration with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendrick-lamar\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendrick Lamar<\/a>, and making her acting debut in the 2025 film <em>One of Them Days.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SZA x Vans partnership is a masterclass in how brands are rethinking celebrity deals. This isn&#8217;t a one-off endorsement, it&#8217;s a creative marriage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By giving SZA the title of Artistic Director, Vans is essentially letting a musician shape the brand&#8217;s cultural identity. That&#8217;s a bold move, and one that reflects a bigger industry shift: consumers, especially younger ones, want authenticity, not just a famous face holding a product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Spring 2026 campaign also shows the power of community over celebrity. Pairing SZA with skaters like Lizzie Armanto and punk icons like Travis Barker and Hayley Williams sends a clear message: Vans belongs to everyone who lives outside the lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SZA&#8217;s influence spans R&amp;B, fashion, and now brand strategy; is she becoming one of the most powerful creative executives in music right now? Would you buy a sneaker because your favorite artist helped design or style it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: SZA Brand Name: Vans Deal Type: Artistic Director \/ Brand Campaign Announced: March 2026 Impact: First major campaign deliverable from SZA&#8217;s multiyear Artistic Director role with Vans SZA is putting her stamp on Vans in a big way. The Grammy-winning R&amp;B superstar is the face of the brand&#8217;s new &#8220;Off the Wall&#8221; global [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18,175,161],"tags":[],"class_list":["post-39983","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music","category-product-collaborations","category-rb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SZA Stars In New \u201cOff the Wall\u201d Spring Campaign For Vans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SZA Stars In New \u201cOff the Wall\u201d Spring Campaign For Vans\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: SZA Brand Name: Vans Deal Type: Artistic Director \/ Brand Campaign Announced: March 2026 Impact: First major campaign deliverable from SZA&#8217;s multiyear Artistic Director role with Vans SZA is putting her stamp on Vans in a big way. 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The Grammy-winning R&amp;B superstar is the face of the brand&#8217;s new &#8220;Off the Wall&#8221; global [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-10T15:00:10+00:00","article_modified_time":"2026-03-10T15:02:39+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"SZA Stars In New \u201cOff the Wall\u201d Spring Campaign For Vans","datePublished":"2026-03-10T15:00:10+00:00","dateModified":"2026-03-10T15:02:39+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/"},"wordCount":527,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Music","Product Collaborations","R&amp;B"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/","url":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/","name":"SZA Stars In New \u201cOff the Wall\u201d Spring Campaign For Vans","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-10T15:00:10+00:00","dateModified":"2026-03-10T15:02:39+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/sza-stars-in-new-off-the-wall-spring-campaign-for-vans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"SZA Stars In New \u201cOff the Wall\u201d Spring Campaign For Vans"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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