{"id":39979,"date":"2026-03-10T12:03:52","date_gmt":"2026-03-10T12:03:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39979"},"modified":"2026-03-10T12:04:10","modified_gmt":"2026-03-10T12:04:10","slug":"olivia-dean-named-global-brand-partner-for-hourglass","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/olivia-dean-named-global-brand-partner-for-hourglass\/","title":{"rendered":"Olivia Dean Named Global Brand Partner For Hourglass"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-dean\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Dean<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/hourglass-cosmetics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hourglass Cosmetics<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Brand Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 8, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates Hourglass\u2019 global storytelling around skin-focused luxury while amplifying Dean\u2019s profile as a fashion and beauty tastemaker across campaigns, products, and live experiences<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grammy Award-winning British singer Olivia Dean has been named Global Brand Partner for luxury cruelty-free cosmetics brand Hourglass, her first major beauty collaboration. <\/li>\n\n\n\n<li>The partnership launches with a cinematic campaign titled &#8220;Any Time, Any Place, Any Wear,&#8221; filmed aboard a Belmond train travelling through Europe, connecting beauty with travel and storytelling.<\/li>\n\n\n\n<li>Dean has curated The Olivia Dean Edit, a three-piece capsule featuring the Veil Hydrating Skin Tint, Vanish Airbrush Concealer, and the new Unreal Liquid Highlighter, available now on the Hourglass website for the US and UK. <\/li>\n\n\n\n<li>The deal promises ongoing co-created events uniting beauty and music, with Hourglass CMO Brooke Blashill citing shared values of creativity, intention, and modern self-expression.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">British soul-pop star Olivia Dean is having quite the moment, and now, she has a beauty deal to match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hourglass Cosmetics officially named Dean its newest Global Brand Partner on March 8, 2026. The Unilever-owned luxury brand tapped the London-born singer to front Chapter 2 of its ongoing complexion campaign,\u00a0<em>Any Time, Any Place, Any Where<\/em>, capturing her journeying through Europe by train to show how beauty travels alongside everyday life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"An Arrival Worth Waiting For: Olivia Dean | Hourglass Cosmetics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9gCBwcoFyQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dean, 26, is no stranger to the spotlight. Her second studio album,\u00a0<em>The Art of Loving<\/em>\u00a0(2025), made music history when four of its tracks: &#8220;Man I Need,&#8221; &#8220;So Easy (To Fall In Love),&#8221; &#8220;Nice to Each Other,&#8221; and &#8220;Rein Me In&#8221; (with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sam-fender\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Fender<\/a>), simultaneously hit the U.K. Top 10, making her the first female solo artist ever to achieve that feat. She followed that up with a Grammy win for Best New Artist and four Brit Award wins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership isn&#8217;t just a pretty face for an ad campaign, it goes deeper. Dean has curated &#8220;The Olivia Dean Edit,&#8221; a three-piece complexion edit of her personal go-to products: the Veil Hydrating Skin Tint, Vanish Airbrush Concealer, and the new Unreal Liquid Highlighter. More exclusive capsules are planned down the line.<a href=\"https:\/\/cosmeticsbusiness.com\/hourglass-cosmetics-names-olivia-dean-global-brand-partner\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Partnering with Hourglass feels so instinctive,&#8221; Dean said. &#8220;I&#8217;ve been a fan for years and already used the products in my own routine. Beauty is personal for me \u2014 I never want to look different, just more like myself on a good day.&#8221;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.newbeauty.com\/olivia-dean-hourglass-global-brand-partner\/\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hourglass CMO Brooke Blashill echoed the fit: &#8220;Our partnership with Olivia is rooted in the shared values of creativity, intention, and modern self-expression.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand also has a multi-country tour on the horizon for Dean, offering additional moments to blend music and luxury beauty for global audiences.<a href=\"https:\/\/www.newbeauty.com\/olivia-dean-hourglass-global-brand-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move mirrors a growing industry trend of pairing luxury beauty with culturally resonant musicians and film actors, similar to how\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troye Sivan was named Creative Partner for Penfolds<\/a>\u00a0and how\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/julianne-moore-named-global-ambassador-for-messika\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julianne Moore became Global Ambassador for Messika<\/a>, demonstrating how brands are leaning heavily into authentic, values-driven celebrity alignment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivia Dean isn&#8217;t just a brand face; she&#8217;s a genuine Hourglass user, a Grammy-winning artist at the peak of her cultural relevance, and someone whose audience skews exactly right for a luxury beauty brand trying to stay modern and emotionally resonant. This is a textbook case of a partnership that feels\u00a0<em>earned<\/em>, not manufactured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hourglass is also clearly building a smart playbook: first <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gracie-abrams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gracie Abrams<\/a> in 2025, now Olivia Dean in 2026, consistently choosing artists who speak to younger, beauty-forward audiences without losing the brand&#8217;s luxury edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Dean&#8217;s Grammy win so fresh, how much does timing amplify the commercial impact of a brand deal like this? Could &#8220;The Olivia Dean Edit&#8221; capsule model, where the artist curates their own selection, become the new standard for musician beauty partnerships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Olivia Dean Brand Name: Hourglass Cosmetics Deal Type: Global Brand Partnership Announced: March 8, 2026 Impact: Elevates Hourglass\u2019 global storytelling around skin-focused luxury while amplifying Dean\u2019s profile as a fashion and beauty tastemaker across campaigns, products, and live experiences British soul-pop star Olivia Dean is having quite the moment, and now, she has [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,11,18],"tags":[],"class_list":["post-39979","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olivia Dean Named Global Brand Partner For Hourglass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/olivia-dean-named-global-brand-partner-for-hourglass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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Impact: Elevates Hourglass\u2019 global storytelling around skin-focused luxury while amplifying Dean\u2019s profile as a fashion and beauty tastemaker across campaigns, products, and live experiences British soul-pop star Olivia Dean is having quite the moment, and now, she has [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/olivia-dean-named-global-brand-partner-for-hourglass\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-10T12:03:52+00:00","article_modified_time":"2026-03-10T12:04:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 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