{"id":39949,"date":"2026-03-08T15:40:42","date_gmt":"2026-03-08T15:40:42","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39949"},"modified":"2026-03-08T15:42:14","modified_gmt":"2026-03-08T15:42:14","slug":"troye-sivan-named-creative-partner-for-penfolds","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/","title":{"rendered":"Troye Sivan Named Creative Partner For Penfolds"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/troye-sivan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troye Sivan<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/penfolds-wines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Penfolds<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Multi-Year Creative Partnership <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 4, 2026 (Paris Fashion Week) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Elevates Penfolds\u2019 cultural relevance with younger, fashion-aware audiences while expanding Sivan\u2019s footprint from music and fashion into the luxury wine space<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Penfolds has officially named Troye Sivan as its new Creative Partner in a landmark multi-year collaboration that will see the global pop star lead the brand into new creative territories.<\/li>\n\n\n\n<li>Sivan unveiled the partnership at an intimate dinner during Paris Fashion Week, debuting his first collaboration, a limited-edition design for the Penfolds Bin 389 Cabernet Sauvignon Shiraz.<\/li>\n\n\n\n<li>The collection includes a limited-edition 750ml gift box (RRP AUD $120) and an ultra-rare 1.5L magnum, limited to just 20 pieces and handcrafted by South Korean artist Rahee Yoon.<\/li>\n\n\n\n<li>Sivan follows in the footsteps of NIGO, founder of Human Made and Artistic Director of Kenzo, who served as Penfolds&#8217; first-ever Creative Partner.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Troye Sivan is adding another creative title to his already impressive r\u00e9sum\u00e9. The GRAMMY-nominated Australian singer, songwriter, and actor, who boasts over 26 billion streams and a combined social audience of over 39 million, has officially signed on as Creative Partner for one of the world&#8217;s most iconic wine houses, Penfolds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The announcement was made in the most fitting of settings: an intimate dinner hosted by Sivan himself during Paris Fashion Week, attended by close friends and creatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His debut collaboration puts a deeply personal stamp on Penfolds&#8217; celebrated Bin 389. Each 750ml bottle arrives hand-wrapped in tissue paper printed with one of twenty images drawn from Sivan&#8217;s personal camera roll, candid moments of inspiration and connection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The magnum edition, handcrafted by South Korean artist Rahee Yoon, is limited to just 20 pieces, making it an instant collector&#8217;s item.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sivan shared his enthusiasm, saying the partnership is &#8220;a dream creative dialogue&#8221; and that together, they &#8220;aspire to produce catalysts for connection.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penfolds CMO Kristy Keyte described Sivan as &#8220;a visionary whose influence spans music, fashion and design \u2014 and now, wine,&#8221; adding that he is &#8220;propelling Penfolds beyond where we would go on our own.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as Sivan is expanding beyond music, this deal arrives as he&#8217;s been busy building his lifestyle brand Tsu Lange Yor and preparing new music. Further collaborations with Sivan are expected throughout 2026, with a Hong Kong release of the Bin 389 collection scheduled for May 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal mirrors a broader trend of pop culture icons crossing into the luxury goods space. Similar brand partnerships in 2026 include <a href=\"https:\/\/bookingagentinfo.com\/news\/vanessa-kirby-named-newest-global-brand-ambassador-for-lancome\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julianne Moore being named Global Ambassador for Messika<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/vanessa-kirby-named-newest-global-brand-ambassador-for-lancome\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vanessa Kirby named Newest Global Brand Ambassador for Lanc\u00f4me<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is a masterclass in brand evolution. Penfolds isn&#8217;t just slapping a celebrity name on a bottle, they&#8217;re inviting Sivan into the creative DNA of the brand. With his personal photography featured on every bottle, this feels less like a sponsorship and more like an art installation you can drink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Sivan, it&#8217;s another smart move that extends his creative universe beyond music into luxury lifestyle; a space he&#8217;s been quietly building with Tsu Lange Yor, his fragrance and lifestyle brand. Adding wine to that world feels completely on brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a celebrity-designed wine bottle make you more or less likely to buy it, and why? How does a multi-year deal like this shape the long-term identity of both Sivan and Penfolds, and who benefits more?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Troye Sivan Brand Name: Penfolds Deal Type: Multi-Year Creative Partnership Announced: March 4, 2026 (Paris Fashion Week) Impact: Elevates Penfolds\u2019 cultural relevance with younger, fashion-aware audiences while expanding Sivan\u2019s footprint from music and fashion into the luxury wine space Troye Sivan is adding another creative title to his already impressive r\u00e9sum\u00e9. The GRAMMY-nominated [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,17,18,175],"tags":[],"class_list":["post-39949","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-film-tv","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Troye Sivan Named Creative Partner For Penfolds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Troye Sivan Named Creative Partner For Penfolds\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Troye Sivan Brand Name: Penfolds Deal Type: Multi-Year Creative Partnership Announced: March 4, 2026 (Paris Fashion Week) Impact: Elevates Penfolds\u2019 cultural relevance with younger, fashion-aware audiences while expanding Sivan\u2019s footprint from music and fashion into the luxury wine space Troye Sivan is adding another creative title to his already impressive r\u00e9sum\u00e9. The GRAMMY-nominated [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-08T15:40:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-08T15:42:14+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Troye Sivan Named Creative Partner For Penfolds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/","og_locale":"en_US","og_type":"article","og_title":"Troye Sivan Named Creative Partner For Penfolds","og_description":"Celebrity Name: Troye Sivan Brand Name: Penfolds Deal Type: Multi-Year Creative Partnership Announced: March 4, 2026 (Paris Fashion Week) Impact: Elevates Penfolds\u2019 cultural relevance with younger, fashion-aware audiences while expanding Sivan\u2019s footprint from music and fashion into the luxury wine space Troye Sivan is adding another creative title to his already impressive r\u00e9sum\u00e9. The GRAMMY-nominated [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-08T15:40:42+00:00","article_modified_time":"2026-03-08T15:42:14+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Troye Sivan Named Creative Partner For Penfolds","datePublished":"2026-03-08T15:40:42+00:00","dateModified":"2026-03-08T15:42:14+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Endorsement Deals","Film\/TV","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/","url":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/","name":"Troye Sivan Named Creative Partner For Penfolds","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-08T15:40:42+00:00","dateModified":"2026-03-08T15:42:14+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-named-creative-partner-for-penfolds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Troye Sivan Named Creative Partner For Penfolds"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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