{"id":39942,"date":"2026-03-07T12:54:11","date_gmt":"2026-03-07T12:54:11","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39942"},"modified":"2026-03-12T21:44:59","modified_gmt":"2026-03-12T21:44:59","slug":"skylar-grey-signs-with-casual-media-partners","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/skylar-grey-signs-with-casual-media-partners\/","title":{"rendered":"Skylar Grey Signs With Casual Media Partners For Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/skylar-grey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skylar Grey<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/casual-media-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Casual Media Partners<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Manager:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/managers\/heather-vassar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heather Vassar<\/a> (Founder &amp; CEO)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department: <\/strong>Management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory:<\/strong> United States<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skylar Grey has signed with Casual Media Partners for management, represented by founder and CEO Heather Vassar.<\/li>\n\n\n\n<li>Grey remains with Jenna Adler at Creative Artists Agency (CAA) for representation and Carrie Tolles at TCB Public Relations for PR.<\/li>\n\n\n\n<li>Grey&#8217;s catalog spans 19 billion+ total streams and major collaborations with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/eminem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eminem<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/macklemore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Macklemore<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rihanna\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rihanna<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jelly-roll\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jelly Roll<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/zedd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zedd<\/a>, plus sync credits in blockbuster film franchises including <em>Fast and Furious<\/em>, <em>Aquaman<\/em>, and <em>Venom 2<\/em>.<\/li>\n\n\n\n<li>Her new album <em>Wasted Potential<\/em> drops May 22, 2026, her first release under the new management partnership.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Skylar Grey has found new management, and it&#8217;s a big one. The hitmaking singer-songwriter has officially signed with Casual Media Partners, the boutique firm founded by industry veteran Heather Vassar, who will oversee her career as CEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey is no stranger to the upper reaches of the charts. She co-wrote and appeared on some of the most-streamed tracks of the past decade, including Eminem&#8217;s &#8220;Love The Way You Lie,&#8221; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fort-minor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fort Minor&#8217;s<\/a> &#8220;Where&#8217;d You Go,&#8221; and &#8220;Coming Home&#8221; with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/p-diddy-sean-combs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diddy<\/a> and Dirty Money. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has also collaborated with Macklemore, Jelly Roll, Rihanna, and Zedd, amassing a combined catalog of over 19 billion streams and a social following north of 4 million. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the sync side, her work stretches across major Hollywood franchises, including <em>Venom 2<\/em>, <em>Aquaman<\/em>, <em>50 Shades of Grey<\/em>, and the <em>Fast and Furious<\/em> series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The signing comes as Grey prepares to release her new album <em>Wasted Potential<\/em> on May 22, 2026. The project blends 90s and Y2K pop with grunge in what Grey calls a &#8220;bubblegrunge&#8221; sound, and it marks her first full release under Vassar&#8217;s guidance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vassar, who previously led A&amp;R and strategy at EMPIRE across multiple global campaigns, launched Casual Media Partners with a mission to break barriers in artist development. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar momentum is building across the industry. Earlier this year, <a href=\"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keith Urban signed with Crush Management<\/a> and rising star <a href=\"https:\/\/bookingagentinfo.com\/news\/christian-isaiah-signs-with-luber-rokin-for-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Isaiah inked a deal with Luber Rokin<\/a>. Grey&#8217;s signing adds a veteran voice to Casual Media Partners&#8217; growing roster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey remains with <a href=\"https:\/\/bookingagentinfo.com\/agents\/jenna-adler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jenna Adler<\/a> at <a href=\"https:\/\/bookingagentinfo.com\/company\/creative-artists-agency-caa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Artists Agency (CAA)<\/a> for representation and <a href=\"https:\/\/bookingagentinfo.com\/publicists\/carrie-tolles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carrie Tolles<\/a> at <a href=\"https:\/\/bookingagentinfo.com\/company\/tcb-public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener\">TCB Public Relations<\/a> for PR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing signals something worth paying attention to: boutique management firms are winning serious talent. Heather Vassar didn&#8217;t just launch a company, she&#8217;s already landed one of music&#8217;s most quietly powerful voices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey has spent years being the creative force <em>behind<\/em> massive hits for other artists. Now, with a new management partner and a full album on the horizon, she appears ready to step firmly into her own spotlight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does this signing say about the growing power of boutique management firms vs. major conglomerates? With 19B+ streams and a fresh team in place, is this the year Skylar Grey becomes a headline act in her own right?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Skylar Grey New Company: Casual Media Partners Primary Manager: Heather Vassar (Founder &amp; CEO) Department: Management Territory: United States Skylar Grey has found new management, and it&#8217;s a big one. The hitmaking singer-songwriter has officially signed with Casual Media Partners, the boutique firm founded by industry veteran Heather Vassar, who will oversee her [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49,18,10],"tags":[],"class_list":["post-39942","post","type-post","status-publish","format-standard","hentry","category-management-signings","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skylar Grey Signs With Casual Media Partners For Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/skylar-grey-signs-with-casual-media-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skylar Grey Signs With Casual Media Partners For Management\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Skylar Grey New Company: Casual Media Partners Primary Manager: Heather Vassar (Founder &amp; CEO) Department: Management Territory: United States Skylar Grey has found new management, and it&#8217;s a big one. 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