{"id":39914,"date":"2026-03-06T15:49:32","date_gmt":"2026-03-06T15:49:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39914"},"modified":"2026-03-06T15:49:55","modified_gmt":"2026-03-06T15:49:55","slug":"flaujae-johnson-partners-with-puma-on-new-sneaker-line-honoring-late-father","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-puma-on-new-sneaker-line-honoring-late-father\/","title":{"rendered":"Flau\u2019jae Johnson Partners With PUMA On New Sneaker Line Honoring Late Father"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/flaujae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flau&#8217;jae Johnson<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/puma\/\" target=\"_blank\" rel=\"noreferrer noopener\">PUMA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Represented By:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/managers\/kia-brooks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kia Brooks<\/a> (Mother\/Manager) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Multi-Year NIL Signature Sneaker Partnership <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 5, 2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Deepens PUMA\u2019s investment in women\u2019s hoops and music culture while giving Johnson a platform to honor her father and expand her brand ahead of a likely WNBA leap<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LSU basketball star Flau&#8217;jae Johnson and PUMA Basketball have unveiled a two-sneaker signature pack: the All-Pro Nitro 2 Flau&#8217;jae PE and the Majesty Flau&#8217;jae PE, dropping globally on March 13, 2026.<\/li>\n\n\n\n<li>Both shoes are wrapped in a camouflage print paying direct tribute to her late father, Baton Rouge rapper Camoflauge, who was killed in 2003 before Flau&#8217;jae was even born.<\/li>\n\n\n\n<li>PUMA first signed Johnson to a multi-year NIL deal in September 2022, making her one of the first women&#8217;s college basketball players to land a major shoe brand partnership. Her NIL valuation now sits at $1.5M, the highest in women&#8217;s college hoops.<\/li>\n\n\n\n<li>The launch positions Johnson as a full signature athlete ahead of an expected WNBA Draft declaration following her senior season at LSU.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Flau&#8217;jae Johnson is stepping into a new chapter, one she&#8217;s dedicating to the father she never had enough time with. The LSU senior guard and PUMA Basketball have just unveiled a two-sneaker signature pack, and every stitch carries a message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection includes the All-Pro Nitro 2 Flau&#8217;jae PE, a performance basketball shoe priced at $140, and the Majesty Flau&#8217;jae PE, a lifestyle silhouette at $90. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both are wrapped in a signature camouflage print: a direct nod to her late father, Baton Rouge rapper Camoflauge, who was shot and killed in 2003. Flau&#8217;jae was just months old. She never got to know him, so she&#8217;s making sure the world sees him through her.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her mother and manager, Kia Brooks, has driven the brand-building from the start. It was Brooks who negotiated the original PUMA NIL deal back in September 2022, making Flau&#8217;jae one of the very first women&#8217;s college athletes to land a major shoe partnership. That early bet has paid off. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/rosalia-fronts-fresh-204l-sneaker-campaign-for-new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosal\u00eda used her New Balance campaign<\/a> to fuse personal artistry with a global brand, Johnson is doing the same: blending basketball, rap, and raw family legacy into something entirely her own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shoes drop March 13 at PUMA.com, the PUMA app, flagship stores in New York City and Las Vegas, Foot Locker, Kids Foot Locker, and Champs Sports. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson&#8217;s brand portfolio keeps growing too. She recently starred in a <a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-samsung-google-gemini-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung x Google Gemini campaign<\/a>, proving her crossover appeal stretches well beyond the hardwood. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the court, she is also a Roc Nation-signed recording artist, holds equity in the Unrivaled basketball league, and partners with JBL Audio and Apple Cash. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a sneaker launch, it&#8217;s a signal. Flau&#8217;jae Johnson didn&#8217;t wait until she went pro to build a signature line. She built it in college, around a deeply personal story, and the result feels emotionally authentic rather than commercially manufactured. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA&#8217;s sustained bet on Johnson also says something bigger about the market: women&#8217;s college basketball is no longer a &#8220;wait and see&#8221; proposition for major brands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With NIL deals maturing and athletes like Johnson commanding real cultural attention, the business case for investing early is now undeniable. Her $1.5M NIL valuation, the highest in women&#8217;s college basketball, says everything about where this space is headed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could more women\u2019s basketball stars follow Johnson\u2019s lead into signature lifestyle lines next? How might Flau\u2019jae\u2019s success influence other young hoopers who also make music or create content?<a href=\"https:\/\/www.si.com\/fannation\/sneakers\/news\/puma-drops-flau-jae-johnson-sneaker-pack-for-march-madness\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Flau&#8217;jae Johnson Brand Name: PUMA Represented By: Kia Brooks (Mother\/Manager) Deal Type: Multi-Year NIL Signature Sneaker Partnership Announced: March 5, 2026 Impact: Deepens PUMA\u2019s investment in women\u2019s hoops and music culture while giving Johnson a platform to honor her father and expand her brand ahead of a likely WNBA leap Flau&#8217;jae Johnson is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,175,15],"tags":[165,45],"class_list":["post-39914","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-product-collaborations","category-sports","tag-nil","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flau\u2019jae Johnson Partners With PUMA On New Sneaker Line Honoring Late Father<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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