{"id":39878,"date":"2026-03-04T23:08:12","date_gmt":"2026-03-04T23:08:12","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39878"},"modified":"2026-03-04T23:08:25","modified_gmt":"2026-03-04T23:08:25","slug":"precious-pepala-signs-with-roam","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/","title":{"rendered":"Precious Pepala Signs With ROAM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/precious-pepala\/\" target=\"_blank\" rel=\"noreferrer noopener\">Precious Pepala<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/roam-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROAM Artists<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Agent: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/agents\/jess-kinn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jess Kinn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department: <\/strong>Touring \/ Live Booking<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Previous Company: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/wasserman-media-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wasserman<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/company\/13-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 Artists<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory: <\/strong>Worldwide excluding North America<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sheffield-born alt-pop rising star Precious Pepala has signed with ROAM, the global independent booking agency formed in September 2025 from the merger of ATC Live and Arrival Artists.<\/li>\n\n\n\n<li>The signing lands as Pepala prepares to release her highly anticipated EP <em>Rosey<\/em>, with three singles already out: &#8220;Dream Cheater,&#8221; &#8220;Love Bombs,&#8221; and &#8220;Too Good to Die&#8221; (released March 2, 2026).<\/li>\n\n\n\n<li>Pepala enters 2026 having surpassed 465,000 monthly Spotify listeners and 13 million streams in 2025, off a run of festival appearances and UK touring.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Precious Pepala has a new home. The Sheffield-born alt-pop artist has officially signed with ROAM for live booking representation, a deal that arrives at one of the most exciting points in her young career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Born and raised in Sheffield with Zambian roots, 20-year-old Precious Pepala is emerging as one of the UK&#8217;s most compelling new voices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She first broke through at 17, when a TikTok cover of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alec-benjamin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alec Benjamin&#8217;s<\/a> &#8220;Water Fountain&#8221; racked up 2.5 million views overnight. That viral moment set her on a path that has included a deal with a major label, then a deliberate step toward independence, a journey she&#8217;s spoken about openly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a stint with a major label as a teen, Pepala stepped into independence, wielding a hard-won confidence and emotional maturity. Her 2025 EP <em>Dark Days<\/em> and the five-track concept project <em>Rosey<\/em> (coming in spring 2026) showcase that growth clearly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Rosey<\/em> is the story of a toxic relationship which ultimately ends in the death of both lovers: a dark, cinematic concept that suits her perfectly. The final pre-release single &#8220;Too Good to Die,&#8221; dropped March 2, has already been described as a sultry post-breakup anthem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Five of Pepala&#8217;s songs were featured on Season 12 of the British reality show <em>Love Island<\/em>, a rare cross-platform breakthrough for an independent UK artist still building her live footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the agency side, ROAM was created through the merger of booking agencies Arrival Artists and ATC Live, combining North American and European touring infrastructure under one roof. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing brings her into a ROAM roster that already includes artists like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fontaines-d-c\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fontaines D.C.<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/khruangbin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khruangbin<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/pj-harvey\/\" target=\"_blank\" rel=\"noreferrer noopener\">PJ Harvey<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/japanese-breakfast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Japanese Breakfast<\/a>; names that align closely with the independent, artist-first ethos she&#8217;s built her career on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She joins a string of UK artists recently signed to ROAM, including <a href=\"https:\/\/bookingagentinfo.com\/news\/bby-signs-with-roam\/\" target=\"_blank\" rel=\"noreferrer noopener\">bby<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/momo-boyd-signs-with-roam-artists-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Momo Boyd<\/a>, as the agency continues staking out serious territory in the UK alternative and pop scene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a smart move at exactly the right moment. Precious Pepala has spent two years quietly building something real: festival slots, Love Island sync placements, 13 million streams, without the backing of a major touring machine. That changes now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROAM isn&#8217;t just a big agency; it&#8217;s a <em>statement<\/em> agency. Formed less than a year ago, it&#8217;s already become the go-to home for independent artists who want global reach without compromising their artistic direction. Pepala fits that mold perfectly: distinctive sound, loyal fanbase, and a concept EP that demands to be performed live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Rosey<\/em> rollout has been meticulous, three standalone singles building toward what could be a career-defining project. With ROAM&#8217;s touring infrastructure now behind her, the question isn&#8217;t whether Pepala can sell out shows. It&#8217;s how quickly the rooms get bigger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does this signing signal that ROAM is actively building the strongest roster of UK independent female pop artists right now? Is Precious Pepala already the next big UK alt-pop export, or is her real moment still ahead?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Precious Pepala New Company: ROAM Artists Primary Agent: Jess Kinn Department: Touring \/ Live Booking Previous Company: Wasserman and 13 Artists Territory: Worldwide excluding North America Precious Pepala has a new home. The Sheffield-born alt-pop artist has officially signed with ROAM for live booking representation, a deal that arrives at one of the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,18,10],"tags":[],"class_list":["post-39878","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Precious Pepala Signs With ROAM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precious Pepala Signs With ROAM\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Precious Pepala New Company: ROAM Artists Primary Agent: Jess Kinn Department: Touring \/ Live Booking Previous Company: Wasserman and 13 Artists Territory: Worldwide excluding North America Precious Pepala has a new home. The Sheffield-born alt-pop artist has officially signed with ROAM for live booking representation, a deal that arrives at one of the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T23:08:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T23:08:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Precious Pepala Signs With ROAM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/","og_locale":"en_US","og_type":"article","og_title":"Precious Pepala Signs With ROAM","og_description":"Celebrity Name: Precious Pepala New Company: ROAM Artists Primary Agent: Jess Kinn Department: Touring \/ Live Booking Previous Company: Wasserman and 13 Artists Territory: Worldwide excluding North America Precious Pepala has a new home. The Sheffield-born alt-pop artist has officially signed with ROAM for live booking representation, a deal that arrives at one of the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-04T23:08:12+00:00","article_modified_time":"2026-03-04T23:08:25+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Precious Pepala Signs With ROAM","datePublished":"2026-03-04T23:08:12+00:00","dateModified":"2026-03-04T23:08:25+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/"},"wordCount":598,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/","url":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/","name":"Precious Pepala Signs With ROAM","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-04T23:08:12+00:00","dateModified":"2026-03-04T23:08:25+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/precious-pepala-signs-with-roam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Precious Pepala Signs With ROAM"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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