{"id":39861,"date":"2026-03-03T23:44:46","date_gmt":"2026-03-03T23:44:46","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39861"},"modified":"2026-03-03T23:45:05","modified_gmt":"2026-03-03T23:45:05","slug":"rezz-stars-in-new-kia-ev4-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rezz-stars-in-new-kia-ev4-campaign\/","title":{"rendered":"REZZ Stars In New Kia EV4 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rezz\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">REZZ<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/kia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kia<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Partnership \/ Commercial Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expands REZZ\u2019s footprint beyond EDM into mainstream advertising, while helping Kia reach a younger, music\u2011centric EV audience<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Canadian electronic music producer stars in the official commercial for Kia&#8217;s first all-electric sedan, the EV4, bringing her iconic hypno-goggles and signature aesthetic to the ad\u200b.<a href=\"https:\/\/edm.com\/news\/rezz-stars-kia-ev4-commercial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>REZZ&#8217;s own track provides the audio backdrop for the commercial, making it a seamless creative sync between the artist&#8217;s brand and Kia&#8217;s campaign messaging.<\/li>\n\n\n\n<li>Kia&#8217;s messaging positions the EV4 as a step-change in EV technology, with REZZ&#8217;s hypnotic persona amplifying that forward-thinking identity<a href=\"https:\/\/www.facebook.com\/kiacanada\/videos\/the-all-new-kia-ev4-its-next-level\/2044161336441230\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b\u200b.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Electronic music star REZZ has officially crossed into the world of automotive advertising, and it looks like a perfect match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ukrainian-Canadian producer, born Isabelle Rezazadeh, stars in a brand-new commercial for Kia&#8217;s EV4, the automaker&#8217;s first-ever all-electric sedan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad, titled\u00a0<em>&#8220;Next Level with REZZ,&#8221;<\/em>\u00a0launched on March 2, 2026, and features the artist in her trademark hypno-goggles, bringing her unmistakable visual identity to Kia&#8217;s boldest vehicle yet. Her track &#8220;Running From Yourself&#8221; scores the entire spot, making the collaboration feel organic rather than forced.\u200b<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@officialrezz\/video\/7612747513484840213\" data-video-id=\"7612747513484840213\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@officialrezz\" href=\"https:\/\/www.tiktok.com\/@officialrezz?refer=embed\">@officialrezz<\/a> <p>Surprise. They had me star in the new KIA electric car commercial. LOL. This was so much fun :\u2019) thanks for having me.  They also licensed my song \u201crunning from yourself\u201d for this!!!<\/p> <a target=\"_blank\" title=\"\u266c original sound - REZZ\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7612747589271816981?refer=embed\">\u266c original sound &#8211; REZZ<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">REZZ herself seemed genuinely surprised by the partnership. In a post shared to her social media, she wrote:&nbsp;<em>&#8220;Surprise. They had me star in the new KIA electric car commercial. LOL. I cheated on my r8 on this day. This was so much fun.&#8221;<\/em>&nbsp;It was a candid reaction that only amplified fan excitement.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/OfficialREZZ\/posts\/surprise-they-had-me-star-in-the-new-kia-electric-car-commercial-lol-i-cheated-o\/1535718664590489\/?locale=et_EE\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kia EV4 is a sleek, low-slung electric sedan that offers up to 388 miles of range in its long-range variant, putting it squarely in competition with the Tesla Model 3 and BYD Seal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign positions the car around the idea of leveling up, a message that fits REZZ&#8217;s own journey from uploading tracks on SoundCloud in Niagara Falls to headlining arenas worldwide.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two-time Juno Award winner for Electronic Album of the Year has steadily built one of the most devoted fanbases in dance music, with followers who lovingly call her &#8220;Space Mommy&#8221;. Pairing that cult following with Kia&#8217;s global platform is a smart move for both sides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gucci Mane&#8217;s campaign for HOKA<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/anderson-paak-stars-in-new-pizza-hut-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anderson .Paak&#8217;s Pizza Hut spot<\/a>, this deal is a prime example of brands turning to artists with passionate fanbases to cut through the noise.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is bigger than just a car commercial. REZZ has spent years building a brand that&#8217;s entirely visual (the goggles, the stare, the spiral motifs), and Kia didn&#8217;t just borrow that image, they built a campaign around it. That&#8217;s the difference between a celebrity endorsement and a true creative collaboration.\u200b<a href=\"https:\/\/edm.com\/news\/rezz-stars-kia-ev4-commercial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kia, tapping a niche-but-passionate EDM figure for the EV4&#8217;s debut signals that the brand is targeting a younger, culturally-tuned audience rather than leaning on mainstream pop. And for REZZ, it&#8217;s a mainstream visibility moment that doesn&#8217;t compromise her identity, she showed up exactly as herself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing an underground EDM icon with a mass-market car brand elevate REZZ or dilute what makes her special? Could this open the door to more electronic\/alternative artists landing major auto deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: REZZ Brand Name: Kia Deal Type: Brand Partnership \/ Commercial Campaign Announced: March 2026 Impact: Expands REZZ\u2019s footprint beyond EDM into mainstream advertising, while helping Kia reach a younger, music\u2011centric EV audience Electronic music star REZZ has officially crossed into the world of automotive advertising, and it looks like a perfect match. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,39,11,18],"tags":[],"class_list":["post-39861","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-electronic","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>REZZ Stars In New Kia EV4 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rezz-stars-in-new-kia-ev4-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REZZ Stars In New Kia EV4 Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: REZZ Brand Name: Kia Deal Type: Brand Partnership \/ Commercial Campaign Announced: March 2026 Impact: Expands REZZ\u2019s footprint beyond EDM into mainstream advertising, while helping Kia reach a younger, music\u2011centric EV audience Electronic music star REZZ has officially crossed into the world of automotive advertising, and it looks like a perfect match. 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