{"id":39859,"date":"2026-03-03T23:00:28","date_gmt":"2026-03-03T23:00:28","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39859"},"modified":"2026-03-03T23:02:44","modified_gmt":"2026-03-03T23:02:44","slug":"addison-rae-stars-in-new-campaign-for-lucky-brand","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/addison-rae-stars-in-new-campaign-for-lucky-brand\/","title":{"rendered":"Addison Rae Stars In New Campaign For Lucky Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/addison-rae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Addison Rae<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/lucky-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucky Brand<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Partnership \/ Creative Collaboration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Positions Lucky Brand with Gen Z and pop fans through a creator-led denim story, while reinforcing Rae\u2019s evolution from social media star to touring artist and fashion collaborator<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Addison Rae\u00a0is starring in a new\u00a0Lucky Brand\u00a0campaign, dubbed\u00a0&#8220;Drop Two,&#8221; dropping on\u00a0March 4, 2026, featuring micro shorts and denim styled around the brand&#8217;s laid-back Americana aesthetic.<\/li>\n\n\n\n<li>The partnership first launched in\u00a0August 2025\u00a0and has grown beyond a typical endorsement into a\u00a0co-created product collaboration, resulting in the\u00a0Addison Ultra Low Rise Flare\u00a0jean ($129) available in two washes.<\/li>\n\n\n\n<li>Addison has been on a\u00a0major brand streak in 2026, also appearing in\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/addison-rae-matthew-mcconaughey-bradley-cooper-star-in-new-campaign-for-uber-eats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uber Eats&#8217; Super Bowl LX\u00a0customizable in-app campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matthew-mcconaughey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matthew McConaughey<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bradley-cooper\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bradley Cooper<\/a><\/li>\n\n\n\n<li>Lucky Brand&#8217;s parent company,\u00a0Catalyst Brands, called the deal an\u00a0&#8220;integrated 360\u00b0 program&#8221;\u00a0designed to bring Lucky to the next generation of fans.<a href=\"https:\/\/www.linkedin.com\/posts\/marisathalberg_addison-rae-creates-her-own-low-rise-jean-activity-7364730261676171265-xfgk\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Addison Rae is back in denim, and this time, it&#8217;s personal. The TikTok-star-turned-pop-sensation is starring in a brand-new campaign for Lucky Brand, with &#8220;Drop Two&#8221; set to arrive on\u00a0March 4, 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teased with the tagline\u00a0<em>&#8220;Less length. More leg,&#8221;<\/em>\u00a0the drop spotlights micro shorts and an open-button denim shirt, all drenched in the sun-warmed, lived-in vibe Lucky Brand has built its identity on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this is no one-off ad deal. Addison&#8217;s relationship with Lucky Brand started back in\u00a0August 2025, when the brand sent her a pair of vintage Lil&#8217; Maggie jeans from their archives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was spotted wearing them around Los Angeles, started performing in Lucky denim on tour, and what began as genuine love for the product grew into a\u00a0full creative partnership. The result? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0Addison Ultra Low Rise Flare, a co-designed jean she helped shape from concept to campaign, complete with collectible back patches and the brand&#8217;s signature &#8220;Lucky You&#8221; fly label.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marisa Thalberg, SVP of Marketing at Catalyst Brands, called the deal\u00a0<em>&#8220;co-created, not just co-branded,&#8221;<\/em>\u00a0emphasizing that Addison&#8217;s involvement spanned design, merchandising, and creative direction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar authenticity-driven celebrity brand strategies have been making waves recently, Just look at\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/zara-larsson-featured-in-urban-outfitters-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zara Larsson&#8217;s campaign for Urban Outfitters<\/a>\u00a0and\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-garage-beers-new-garage-labs-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Kelce&#8217;s work with Garage Beer&#8217;s Labs Series<\/a>, both of which leaned on the star&#8217;s personal connection to the brand.<a href=\"https:\/\/www.linkedin.com\/posts\/marisathalberg_addison-rae-creates-her-own-low-rise-jean-activity-7364730261676171265-xfgk\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s been a\u00a0busy 2026\u00a0for Addison off the runway too. Earlier this year, she appeared in\u00a0Uber Eats&#8217; Super Bowl LX\u00a0customizable in-app campaign, where fans could mix-and-match celebrity scenes to build their own version of the commercial, with Addison sipping her hit song&#8217;s namesake, Diet Pepsi, in one of the fan-favorite clips. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was also nominated for a\u00a0Grammy for Best New Artist\u00a0and performed at the ceremony, and is currently on her global\u00a0Addison Tour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Drop Two now rolling out, the Addison x Lucky Brand story is clearly still being written, one low-rise flare at a time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Addison Rae x Lucky Brand story is a case study in how celebrity partnerships are evolving. Brands aren&#8217;t just licensing a famous face anymore, they&#8217;re inviting artists into the creative process, and the results feel more authentic, and sell better. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Addison didn&#8217;t just\u00a0<em>front<\/em>\u00a0a campaign; she helped\u00a0<em>design the product<\/em>. That&#8217;s a fundamentally different value exchange, and it&#8217;s showing up in the engagement numbers, with Lucky Brand&#8217;s Drop Two teaser racking up 77K+ likes before the product even launched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a brand like Lucky Brand, rooted in Y2K nostalgia and Americana denim, partnering with someone who genuinely grew up loving that aesthetic isn&#8217;t just smart marketing, it&#8217;s brand storytelling. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Addison&#8217;s profile at an all-time high heading into 2026 (Grammys, Super Bowl, global tour), Lucky Brand timed this second drop at exactly the right moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the &#8220;co-created&#8221; model set a new standard for what celebrities should expect from brand deals going forward? Can Lucky Brand sustain this Gen Z momentum beyond Addison&#8217;s current cultural peak?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Addison Rae Brand Name: Lucky Brand Deal Type: Brand Partnership \/ Creative Collaboration Announced: March 2026 Impact: Positions Lucky Brand with Gen Z and pop fans through a creator-led denim story, while reinforcing Rae\u2019s evolution from social media star to touring artist and fashion collaborator Addison Rae is back in denim, and this [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,24,17,18,175],"tags":[],"class_list":["post-39859","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-fashion","category-film-tv","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Addison Rae Stars In New Campaign For Lucky Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/addison-rae-stars-in-new-campaign-for-lucky-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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