{"id":39848,"date":"2026-03-03T19:32:32","date_gmt":"2026-03-03T19:32:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39848"},"modified":"2026-03-03T19:32:53","modified_gmt":"2026-03-03T19:32:53","slug":"jason-kelce-stars-in-garage-beers-new-garage-labs-series","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-garage-beers-new-garage-labs-series\/","title":{"rendered":"Jason Kelce Stars In Garage Beer\u2019s New \u201cGarage Labs\u201d Series"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jason-kelce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Kelce<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/garage-beer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Garage Beer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand equity partnership + branded content series<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>February 25, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates Garage Beer\u2019s visibility through serialized, personality\u2011driven content and deepens Kelce\u2019s positioning as both investor and creative partner in the beer space<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jason Kelce stars as a beer scientist in\u00a0<em>Garage Labs<\/em>, a six-week social series from Garage Beer dropping new episodes every Friday under the tagline &#8220;Thank Garage It&#8217;s Friday.&#8221;<a href=\"https:\/\/reel360.com\/article\/jason-kelce-hosts-new-weekly-garage-beer-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The campaign shows Kelce running over\u2011the\u2011top beer experiments, like trying to speed\u2011cool Garage Beer with a car battery and playing with powdered beer concepts.<\/li>\n\n\n\n<li><a href=\"https:\/\/musebyclios.com\/advertising\/garage-beer-launches-weekly-content-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200bAlongside Garage Beer&#8217;s Chief Creative Officer Corey Smale and director Jordan Phoenix, Kelce played a major role in developing the series&#8217; creative direction.<a href=\"https:\/\/reel360.com\/article\/jason-kelce-hosts-new-weekly-garage-beer-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li><em>Garage Labs<\/em>\u00a0follows a viral Super Bowl spot, the martial arts mini-movie\u00a0<em>Brewmite<\/em>, and its sequel starring Travis Kelce and UFC legend <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chuck-iceman-liddell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chuck Liddell<\/a>; all since Jason Kelce invested in the brand in 2024.<a href=\"https:\/\/people.com\/jason-kelce-s-garage-beer-super-bowl-2026-commercial-stinks-11895751\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jason Kelce has swapped his football helmet for a lab coat, and the results are exactly as chaotic as you&#8217;d expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Garage Beer launched\u00a0<em>Garage Labs<\/em>\u00a0on February 25, 2026, a brand-new six-week social content series starring the former Philadelphia Eagles center as a self-styled beer scientist. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New episodes drop every Friday under the motto\u00a0&#8220;Thank Garage It&#8217;s Friday,&#8221;\u00a0blending backyard humor with over-the-top beer experiments that are more comedy sketch than actual science.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"POWDERED BEER\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-veOkUx2PKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The opening episode,\u00a0<em>&#8220;Cold Cranker,&#8221;<\/em>\u00a0kicks things off with Kelce hooking a can of Garage Beer to a car battery in pursuit of the perfect chill. When his former Eagles linemate <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/beau-allen\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beau Allen<\/a> demands his beer even colder, the experiment devolves into powdered beer, and a public service announcement: do\u00a0not\u00a0eat beer powder dry. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was built in-house, with Garage Beer&#8217;s Chief Creative Officer Corey Smale and director Jordan Phoenix guiding production, though Kelce himself was deeply involved in shaping the vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a natural next chapter for Kelce and Garage Beer, which he co-owns with brother <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-kelce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Kelce<\/a>. Since his 2024 investment, the brand has gone on a creative tear: a regionally aired Super Bowl spot with Beau Allen, the\u00a0<em>Brewmite<\/em>\u00a0martial arts mini-movie, and a sequel that brought in Travis Kelce and UFC icon Chuck Liddell.\u00a0\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The series is live now on Garage Beer&#8217;s social channels. Similar to how\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/rosalia-fronts-fresh-204l-sneaker-campaign-for-new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosal\u00eda fronted New Balance&#8217;s 204L campaign<\/a>\u00a0by leaning into her authentic personality, Kelce&#8217;s appeal here is rooted in the same unfiltered, genuine energy fans have loved for years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/reel360.com\/article\/jason-kelce-hosts-new-weekly-garage-beer-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><strong>\u200bTakeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a beer ad, it&#8217;s a masterclass in how athletes can stay culturally relevant after retirement. Jason Kelce isn&#8217;t pitching Garage Beer; he\u00a0<em>is<\/em>\u00a0Garage Beer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By embedding himself directly into the creative process, Kelce transforms from spokesperson to co-author, which is a much more powerful (and authentic) position for any celebrity brand partner. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The serialized weekly format is also a smart play: it keeps audiences coming back, builds anticipation, and turns a beer brand into appointment entertainment.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Kelce&#8217;s hands-on creative involvement make this feel more authentic than a typical celebrity endorsement?<a href=\"https:\/\/musebyclios.com\/advertising\/garage-beer-launches-weekly-content-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b Is the &#8220;absurd experiment&#8221; format something other brands should be copying, or does it only work because of Kelce&#8217;s personality?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Jason Kelce Brand Name: Garage Beer Deal Type: Brand equity partnership + branded content series Announced: February 25, 2026 Impact: Elevates Garage Beer\u2019s visibility through serialized, personality\u2011driven content and deepens Kelce\u2019s positioning as both investor and creative partner in the beer space Jason Kelce has swapped his football helmet for a lab coat, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[],"class_list":["post-39848","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jason Kelce Stars In Garage Beer\u2019s New \u201cGarage Labs\u201d Series<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-garage-beers-new-garage-labs-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jason Kelce Stars In Garage Beer\u2019s New \u201cGarage Labs\u201d Series\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Jason Kelce Brand Name: Garage Beer Deal Type: Brand equity partnership + branded content series Announced: February 25, 2026 Impact: Elevates Garage Beer\u2019s visibility through serialized, personality\u2011driven content and deepens Kelce\u2019s positioning as both investor and creative partner in the beer 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