{"id":39820,"date":"2026-03-02T07:50:16","date_gmt":"2026-03-02T07:50:16","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39820"},"modified":"2026-03-09T21:28:08","modified_gmt":"2026-03-09T21:28:08","slug":"gucci-mane-stars-in-new-campaign-for-hoka","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/","title":{"rendered":"Gucci Mane Stars In New Campaign For HOKA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gucci-mane\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gucci Mane<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/brands\/hoka\/\" target=\"_blank\" rel=\"noreferrer noopener\">HOKA<\/a> (in partnership with <a href=\"https:\/\/bookingagentinfo.com\/brands\/foot-locker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foot Locker<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong>\u00a0Brand Campaign Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong>\u00a0February 28, 2026<a href=\"https:\/\/sneakerbardetroit.com\/gucci-mane-hoka-bondi-7-silver-black\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong>\u00a0Expands HOKA from performance running into lifestyle and streetwear, while reinforcing Gucci Mane\u2019s image as a fit, fashion-conscious figure in hip-hop<a href=\"https:\/\/cassiuslife.com\/1391862\/gucci-mane-hoka-foot-locker-campaign-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gucci Mane stars in HOKA&#8217;s new campaign titled\u00a0&#8220;Right Show, Wrong Gucci,&#8221;\u00a0spotlighting the\u00a0Bondi 7\u00a0sneaker exclusively at Foot Locker.<a href=\"https:\/\/cassiuslife.com\/1391862\/gucci-mane-hoka-foot-locker-campaign-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The campaign features a viral twist: NBA referee\u00a0James Williams, widely known as Gucci Mane&#8217;s real-life lookalike, appears in the ad as a Foot Locker employee.<a href=\"https:\/\/sneakerbardetroit.com\/gucci-mane-hoka-bondi-7-silver-black\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The featured shoe is the\u00a0HOKA Bondi 7 in &#8220;Black\/Silver&#8221;\u00a0an ultra-cushioned lifestyle sneaker priced at\u00a0$165 USD, available in-store and online at Foot Locker<a href=\"https:\/\/cassiuslife.com\/1391862\/gucci-mane-hoka-foot-locker-campaign-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b.\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">HOKA just dropped one of the most unexpected, and entertaining ad campaigns of 2026. Atlanta rap icon\u00a0Gucci Mane\u00a0has officially partnered with\u00a0HOKA\u00a0and\u00a0Foot Locker\u00a0to headline the new\u00a0&#8220;Right Show, Wrong Gucci&#8221;\u00a0campaign, shining a spotlight on the brand&#8217;s popular\u00a0Bondi 7\u00a0sneaker.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"de\" dir=\"ltr\">Gucci Mane stars in a new Footlocker x Hoka commercial featuring his NBA ref doppelg\u00e4nger. \ud83d\ude02 <a href=\"https:\/\/t.co\/O5GdCVVcvz\">pic.twitter.com\/O5GdCVVcvz<\/a><\/p>&mdash; Rap Alert (@rapalert6) <a href=\"https:\/\/twitter.com\/rapalert6\/status\/2028140155878711806?ref_src=twsrc%5Etfw\">March 1, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign cleverly taps into a long-running NBA inside joke: the uncanny resemblance between Gucci Mane and veteran referee\u00a0James Williams. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the campaign video, Gucci walks into a Foot Locker to shop for sneakers, only to be helped by Williams himself, playing a store employee. The moment ends with Gucci&#8217;s signature\u00a0&#8220;Guwop!&#8221;\u00a0ad-lib, keeping things authentically on-brand.<a href=\"https:\/\/sneakerbardetroit.com\/gucci-mane-hoka-bondi-7-silver-black\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anderson-paak\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anderson .Paak<\/a> brought his effortless cool to\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/anderson-paak-stars-in-new-pizza-hut-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pizza Hut&#8217;s recent campaign<\/a>, Gucci Mane brings a personality-first approach here: letting the humor do the heavy lifting rather than relying on a hard sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of the campaign is the\u00a0HOKA Bondi 7, a comfort-first lifestyle sneaker built with an open mesh upper and memory foam cushioning. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gucci&#8217;s featured colorway arrives in a sleek\u00a0&#8220;Black\/Silver&#8221;\u00a0finish, now available through Foot Locker for\u00a0$165 USD. HOKA describes it simply:\u00a0<em>&#8220;Built for days that don&#8217;t slow down.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership signals HOKA&#8217;s deliberate push beyond its core performance-running audience into Hip-Hop and street culture; a move that mirrors how brands like Urban Outfitters have used celebrities like\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/zara-larsson-featured-in-urban-outfitters-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zara Larsson to connect with lifestyle audiences<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gucci Mane, who famously transformed his lifestyle and physique over the past decade, the pairing with a comfort-meets-performance brand like HOKA feels surprisingly natural.<a href=\"https:\/\/cassiuslife.com\/1391862\/gucci-mane-hoka-foot-locker-campaign-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in\u00a0cultural relevance meets smart casting. HOKA didn&#8217;t just hire a celebrity; they tapped into an existing cultural moment (the Gucci Mane\/referee lookalike joke) that fans already love, making the campaign feel less like an ad and more like a collab the internet had been waiting for. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Foot Locker retail angle also plays into HOKA&#8217;s growing wholesale strategy, which drove a\u00a013% year-over-year increase\u00a0in the brand&#8217;s sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gucci Mane, this adds another layer to his ever-expanding brand portfolio: a man who once made headlines for his lifestyle transformation is now the face of one of the fastest-growing sneaker brands in the world.<a href=\"https:\/\/www.businessinsider.com\/hoka-running-brand-sales-deckers-earnings-2025-7\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will pairing comfort sneakers with a rap icon help HOKA win over a younger, style-driven audience? Could the &#8220;lookalike&#8221; angle be a blueprint for other brands to mine internet humor for campaigns?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:\u00a0Gucci Mane Brand Name:\u00a0HOKA (in partnership with Foot Locker) Deal Type:\u00a0Brand Campaign Partnership Announced:\u00a0February 28, 2026\u200b Impact:\u00a0Expands HOKA from performance running into lifestyle and streetwear, while reinforcing Gucci Mane\u2019s image as a fit, fashion-conscious figure in hip-hop\u200b HOKA just dropped one of the most unexpected, and entertaining ad campaigns of 2026. Atlanta rap icon\u00a0Gucci [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,23,18],"tags":[],"class_list":["post-39820","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gucci Mane Stars In New Campaign For HOKA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci Mane Stars In New Campaign For HOKA\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name:\u00a0Gucci Mane Brand Name:\u00a0HOKA (in partnership with Foot Locker) Deal Type:\u00a0Brand Campaign Partnership Announced:\u00a0February 28, 2026\u200b Impact:\u00a0Expands HOKA from performance running into lifestyle and streetwear, while reinforcing Gucci Mane\u2019s image as a fit, fashion-conscious figure in hip-hop\u200b HOKA just dropped one of the most unexpected, and entertaining ad campaigns of 2026. 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Atlanta rap icon\u00a0Gucci [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-03-02T07:50:16+00:00","article_modified_time":"2026-03-09T21:28:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Gucci Mane Stars In New Campaign For HOKA","datePublished":"2026-03-02T07:50:16+00:00","dateModified":"2026-03-09T21:28:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/"},"wordCount":528,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/","url":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/","name":"Gucci Mane Stars In New Campaign For HOKA","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-03-02T07:50:16+00:00","dateModified":"2026-03-09T21:28:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Gucci Mane Stars In New Campaign For HOKA"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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