{"id":39727,"date":"2026-02-28T02:39:26","date_gmt":"2026-02-28T02:39:26","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39727"},"modified":"2026-02-28T02:39:39","modified_gmt":"2026-02-28T02:39:39","slug":"stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/","title":{"rendered":"Stephen Curry Teams Up With Rakuten &amp; CANVVS For New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stephen-curry\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephen Curry<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/rakuten\/\">Rakuten<\/a> &amp; CANVVS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Represented By:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/octagon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Octagon<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Brand Ambassador \/ Campaign Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>February 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates underrepresented sneaker designers, gives Arthur Nash a 10,000 dollar prize and exclusive retail platform, and strengthens Rakuten\u2019s position at the intersection of sports, culture, and cashback shopping.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stephen Curry served as lead judge for Rakuten and CANVVS&#8217;\u00a02026 Art of the Game Custom Sneaker Competition, a campaign designed to spotlight underrepresented talent in the sneaker design industry.<a href=\"https:\/\/www.bet.com\/article\/zjl7hh\/steph-curry-teams-up-with-rakuten-and-canvvs-for-art-of-the-game-sneaker-design-competition\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>Independent creator\u00a0Arthur Nash\u00a0was crowned the winner on\u00a0February 20, 2026, walking away with a\u00a0$10,000 prize\u00a0for his design, the\u00a0<em>Flotro CurrDoodle<\/em>.<a href=\"https:\/\/www.si.com\/fannation\/sneakers\/interviews\/stephen-curry-on-sneaker-industry-creative-community\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>Nash&#8217;s winning sneaker is now\u00a0exclusively available to Rakuten members, who also earn\u00a010% Cash Back\u00a0on their purchase.<a href=\"https:\/\/www.tiktok.com\/@rakuten\/video\/7610120282992413983\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The judging panel also featured\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taboo\/\">Taboo<\/a>, Katty Customs, and Dan Gamache.\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stephen Curry is making moves off the court. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Golden State Warriors point guard has teamed up with shopping platform\u00a0Rakuten\u00a0and custom sneaker community\u00a0CANVVS\u00a0for the\u00a02026 Art of the Game Custom Sneaker Competition: a campaign built to give underrepresented sneaker designers a shot at the spotlight.<a href=\"https:\/\/www.bet.com\/article\/zjl7hh\/steph-curry-teams-up-with-rakuten-and-canvvs-for-art-of-the-game-sneaker-design-competition\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curry, who has served as Rakuten&#8217;s Global Brand Ambassador since 2019, stepped into the role of lead judge alongside Taboo, Katty Customs, and Dan Gamache. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The competition invited independent creators from around the world to submit original sneaker designs, with the best rising to the top through a rigorous judging process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On\u00a0February 20th, the competition crowned\u00a0Arthur Nash\u00a0as the winner. His design (the\u00a0<em>Flotro CurrDoodle<\/em>) stood out from the pack, earning him a\u00a0$10,000 prize\u00a0and a full production run. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curry himself said he was drawn to designs with a strong storytelling element.\u00a0<em>&#8220;I&#8217;m a sucker for a good story. There are a lot of different ways to tell a story on a shoe,&#8221;<\/em>\u00a0he shared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nash&#8217;s winning sneaker is now exclusively available to\u00a0Rakuten members, who can shop it while earning\u00a010% Cash Back, one of the platform&#8217;s signature perks. It&#8217;s a full-circle moment: a competition built on inclusion, ending with a real, wearable product for fans to own.<a href=\"https:\/\/www.tiktok.com\/@rakuten\/video\/7610120282992413983\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign fits neatly into Curry&#8217;s broader mission of creating opportunities for overlooked talent; the same ethos behind his long-running\u00a0Underrated Tour\u00a0for prep basketball players, which Rakuten also sponsors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-stars-in-back-to-zero-campaign-for-amica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jayson Tatum starring in Amica&#8217;s\u00a0<em>Back to Zero<\/em>\u00a0campaign<\/a>\u00a0and\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/kyrie-irving-fronts-new-campaign-for-anta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kyrie Irving fronting a new campaign for Anta<\/a>, Curry&#8217;s partnership proves that today&#8217;s NBA stars aren&#8217;t just athletes, they&#8217;re cultural architects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is bigger than a sneaker drop, it&#8217;s a cultural statement. Curry and Rakuten didn&#8217;t just put their logo on a product; they built a platform that actively invested in a creator who might never have had this shot otherwise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arthur Nash walking away with $10,000 and a production deal is the kind of real-world impact that separates meaningful brand campaigns from forgettable ones.<a href=\"https:\/\/www.si.com\/fannation\/sneakers\/interviews\/stephen-curry-on-sneaker-industry-creative-community\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also a masterclass in brand loyalty. Curry has been with Rakuten since 2019, and rather than let the partnership go stale, they&#8217;ve evolved it into something rooted in community, creativity, and culture; giving both sides a fresh and compelling story to tell.<a href=\"https:\/\/global.rakuten.com\/corp\/news\/press\/2019\/0110_01.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands and athletes eyeing similar moves, this campaign is a blueprint. And for sneakerheads and emerging designers? The message is clear: the door is open. \u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Should more stars follow Curry\u2019s lead and build platforms for emerging talent rather than just fronting standard commercials? What does Curry&#8217;s consistent off-court brand building mean for his legacy beyond basketball?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity: Stephen Curry Brand: Rakuten &amp; CANVVS Represented By: Octagon Deal Type: Brand Ambassador \/ Campaign Partnership Announced: February 2026 Impact: Elevates underrepresented sneaker designers, gives Arthur Nash a 10,000 dollar prize and exclusive retail platform, and strengthens Rakuten\u2019s position at the intersection of sports, culture, and cashback shopping. Stephen Curry is making moves off [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[],"class_list":["post-39727","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stephen Curry Teams Up With Rakuten &amp; CANVVS For New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stephen Curry Teams Up With Rakuten &amp; CANVVS For New Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity: Stephen Curry Brand: Rakuten &amp; CANVVS Represented By: Octagon Deal Type: Brand Ambassador \/ Campaign Partnership Announced: February 2026 Impact: Elevates underrepresented sneaker designers, gives Arthur Nash a 10,000 dollar prize and exclusive retail platform, and strengthens Rakuten\u2019s position at the intersection of sports, culture, and cashback shopping. 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Stephen Curry is making moves off [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-28T02:39:26+00:00","article_modified_time":"2026-02-28T02:39:39+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Stephen Curry Teams Up With Rakuten &amp; CANVVS For New Campaign","datePublished":"2026-02-28T02:39:26+00:00","dateModified":"2026-02-28T02:39:39+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/"},"wordCount":589,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/","name":"Stephen Curry Teams Up With Rakuten &amp; CANVVS For New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-28T02:39:26+00:00","dateModified":"2026-02-28T02:39:39+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Stephen Curry Teams Up With Rakuten &amp; CANVVS For New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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