{"id":39700,"date":"2026-02-27T08:20:29","date_gmt":"2026-02-27T08:20:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39700"},"modified":"2026-02-28T07:35:16","modified_gmt":"2026-02-28T07:35:16","slug":"craig-conover-signs-with-innovative-artists-entertainment","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/","title":{"rendered":"Craig Conover Signs With Innovative Artists Entertainment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/craig-conover\/\" target=\"_blank\" rel=\"noreferrer noopener\">Craig Conover<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/innovative-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innovative Artists Entertainment<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Agents: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/agents\/steve-muller\/\">Steve Muller<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/agents\/mark-fenlon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Fenlon<\/a>, &amp; <a href=\"https:\/\/bookingagentinfo.com\/agents\/margaret-mendelson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Margaret Mendelson<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department: <\/strong>Talent (All Areas)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory: <\/strong>United States<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Craig Conover,&nbsp;<em>Southern Charm<\/em>&nbsp;star since Season 1 in 2014, has signed with Innovative Artists Entertainment for representation in all areas.<a href=\"https:\/\/deadline.com\/2026\/02\/southern-charm-craig-conover-innovative-artists-1236729396\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>He joins fellow Innovative Artists signees <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/denise-richards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Denise Richards<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/vivica-a-fox\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vivica A. Fox<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/michael-yo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Yo<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/samba-schutte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samba Schutte<\/a>, making it a notable run of high-profile signings for the agency.<a href=\"https:\/\/ca.news.yahoo.com\/southern-charm-craig-conover-signs-170035406.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>Beyond reality TV, Conover runs the eight-figure lifestyle brand Sewing Down South, co-owns Charleston venues By the Way and The Waverly, and recently launched his own production company, Plaid Horse Productions.<\/li>\n\n\n\n<li>Conover is also heading to the Paralympic Winter Games Milano Cortina 2026 as part of Team USA&#8217;s creator program.<a href=\"https:\/\/nationaltoday.com\/us\/sc\/charleston\/news\/2026\/02\/25\/southern-charms-craig-conover-signs-with-innovative-artists-entertainment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Craig Conover, best known as a fan-favorite cast member on Bravo&#8217;s&nbsp;<em>Southern Charm<\/em>, has officially signed with&nbsp;Innovative Artists Entertainment&nbsp;for representation in all areas, the agency confirmed on February 19, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conover has been part of the Bravo reality series since its debut in 2014, logging 11 seasons that made him one of the show&#8217;s most recognizable faces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His TV credits extend beyond Charleston; he has also appeared on&nbsp;<em>Summer House<\/em>&nbsp;and&nbsp;<em>Winter House<\/em>, and most recently guest-judged on Season 23 of Bravo&#8217;s&nbsp;<em>Top Chef<\/em>, which filmed in the Carolinas.<a href=\"https:\/\/deadline.com\/2026\/02\/southern-charm-craig-conover-innovative-artists-1236729396\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Conover&#8217;s hustle goes far beyond television. He founded&nbsp;Sewing Down South&nbsp;in 2019, a decorative pillow brand that started in his home and has since grown into an eight-figure business. He has also co-authored a memoir,&nbsp;<em>Pillow Talk: What&#8217;s Wrong with My Sewing?<\/em>, published by <a href=\"https:\/\/bookingagentinfo.com\/company\/simon-schuster-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simon &amp; Schuster<\/a> in 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, he launched&nbsp;Plaid Horse Productions, his own production company aimed at developing a slate of original reality programming. Along with&nbsp;<em>Southern Charm<\/em>&nbsp;co-star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/austen-kroll\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austen Kroll<\/a>, he co-owns Charleston hotspots By the Way restaurant and The Waverly wedding and events venue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar moves have been happening across Innovative Artists&#8217; roster. Just weeks before Conover&#8217;s signing, actress&nbsp;Denise Richards&nbsp;inked with the agency for all-areas representation. Before her,&nbsp;Vivica A. Fox, known for&nbsp;<em>Kill Bill<\/em>&nbsp;and&nbsp;<em>Independence Day<\/em>, signed with Innovative Artists in December 2025. These back-to-back signings reflect the agency&#8217;s accelerating momentum following a strategic investment by Coral Tree Partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conover is also heading to the&nbsp;Paralympic Winter Games Milano Cortina 2026&nbsp;as part of Team USA&#8217;s official creator program, his most high-profile brand moment yet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a production company, an eight-figure brand, and now full-scale agency representation, Craig Conover&#8217;s post-<em>Southern Charm<\/em>&nbsp;career looks anything but a slow simmer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nationaltoday.com\/us\/sc\/charleston\/news\/2026\/02\/25\/southern-charms-craig-conover-signs-with-innovative-artists-entertainment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200bInnovative Artists are not the ones targeting talent with strong on\u2011screen and digital followings. Moves like <a href=\"https:\/\/bookingagentinfo.com\/news\/christina-kirkman-signs-with-gersh-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Kirkman\u2019s signing with Gersh<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/tiffany-haddish-signs-with-caa-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiffany Haddish\u2019s new deal with CAA<\/a> show this is part of a wider industry trend, as major agencies race to lock in stars with engaged audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Craig Conover&#8217;s signing with Innovative Artists Entertainment isn&#8217;t just a routine agency deal; it&#8217;s a signal of where reality TV talent is headed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conover has methodically built a brand ecosystem around his personality, and landing full-service representation at a growing agency like Innovative Artists gives him the infrastructure to scale even bigger. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agency has been on a tear: between Vivica A. Fox, Denise Richards, Michael Yo, Samba Schutte, and now Conover, they&#8217;ve quietly assembled a compelling roster of multi-platform entertainers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Innovative Artists quietly becoming the go-to agency for cross-platform reality and entertainment talent? Does Craig\u2019s deal prove reality stars can rival scripted actors in agency priority?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Craig Conover New Company: Innovative Artists Entertainment Primary Agents: Steve Muller, Mark Fenlon, &amp; Margaret Mendelson Department: Talent (All Areas) Territory: United States Craig Conover, best known as a fan-favorite cast member on Bravo&#8217;s&nbsp;Southern Charm, has officially signed with&nbsp;Innovative Artists Entertainment&nbsp;for representation in all areas, the agency confirmed on February 19, 2026. Conover [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,17,10],"tags":[],"class_list":["post-39700","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-film-tv","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Craig Conover Signs With Innovative Artists Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Craig Conover Signs With Innovative Artists Entertainment\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Craig Conover New Company: Innovative Artists Entertainment Primary Agents: Steve Muller, Mark Fenlon, &amp; Margaret Mendelson Department: Talent (All Areas) Territory: United States Craig Conover, best known as a fan-favorite cast member on Bravo&#8217;s&nbsp;Southern Charm, has officially signed with&nbsp;Innovative Artists Entertainment&nbsp;for representation in all areas, the agency confirmed on February 19, 2026. 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Conover [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-27T08:20:29+00:00","article_modified_time":"2026-02-28T07:35:16+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Craig Conover Signs With Innovative Artists Entertainment","datePublished":"2026-02-27T08:20:29+00:00","dateModified":"2026-02-28T07:35:16+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/"},"wordCount":608,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Film\/TV","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/","url":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/","name":"Craig Conover Signs With Innovative Artists Entertainment","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-27T08:20:29+00:00","dateModified":"2026-02-28T07:35:16+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/craig-conover-signs-with-innovative-artists-entertainment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Craig Conover Signs With Innovative Artists Entertainment"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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