{"id":39680,"date":"2026-02-26T17:42:27","date_gmt":"2026-02-26T17:42:27","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39680"},"modified":"2026-02-26T17:42:29","modified_gmt":"2026-02-26T17:42:29","slug":"keith-urban-signs-with-crush-management","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/","title":{"rendered":"Keith Urban Signs With Crush Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keith-urban\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keith Urban<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/crush-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crush Music<\/a> (<a href=\"https:\/\/bookingagentinfo.com\/company\/crush-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crush Management<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Contacts: <\/strong>Jonathan Daniel &amp; Bob McLynn (Co-Founders)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department: <\/strong>Artist Management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Previous Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/borman-entertainment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Borman Entertainment<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory: <\/strong>USA \u2013 Coast-to-Coast + Nashville<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keith Urban has officially signed with Crush Music (also known as Crush Management) for artist management, effective February 2026.<a href=\"https:\/\/musicrow.com\/2026\/02\/breaking-keith-urban-inks-with-crush-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The move follows the retirement of his longtime manager Gary Borman, who shuttered Borman Entertainment after 50 years in the industry.<a href=\"https:\/\/www.billboard.com\/pro\/keith-urban-manager-gary-borman-retired\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>Crush Music, co-founded by Jonathan Daniel and Bob McLynn, manages major acts including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/miley-cyrus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miley Cyrus<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/green-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Day<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sia-furler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sia<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fall-boy-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fall Out Boy<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lorde\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lorde<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/weezer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weezer<\/a>.<a href=\"https:\/\/stack.rostr.cc\/stacks\/the-top-25-artist-management-companies-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>Urban will be managed across Crush&#8217;s Nashville, New York, and Los Angeles offices in a full coast-to-coast effort.<a href=\"https:\/\/musicrow.com\/2026\/02\/breaking-keith-urban-inks-with-crush-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keith Urban has a new management home. The four-time Grammy Award-winning country star has signed with Crush Music, one of the music industry&#8217;s top management firms, following a significant shake-up in his career team.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/keith-urban-joining-crush-management\/\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move comes after Urban&#8217;s longtime manager Gary Borman announced his retirement on February 22, 2026, officially shutting down Borman Entertainment, a company he ran for 50 years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urban and Borman had worked together for 25 years, building one of the most successful manager-artist partnerships in country music history. &#8220;I&#8217;m so grateful to Gary and my entire Borman Nashville family for the most incredible and successful time together,&#8221; Urban said in a statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crush Music co-founder Jonathan Daniel confirmed the signing to Billboard and expressed excitement about the new partnership. &#8220;It&#8217;ll be a full coast-to-coast plus Nashville effort on Keith,&#8221; Daniel said. &#8220;He&#8217;s a guitar hero!&#8221; Urban will be served out of Crush&#8217;s Nashville, New York, and Los Angeles offices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crush Music, founded in 2002, is headquartered in NYC and LA and is run by former musicians Jonathan Daniel and Bob McLynn. The firm&#8217;s star-studded roster, which includes Miley Cyrus, Sia, Green Day, Fall Out Boy, Weezer, Lorde, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/train\/\" target=\"_blank\" rel=\"noreferrer noopener\">Train<\/a>, signals that Urban is landing in elite, multi-genre company. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/elijah-woods-signs-with-simkin-artist-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elijah Woods recently made a high-profile management move by signing with Simkin Artist Management<\/a>, Urban&#8217;s pivot to Crush reflects a broader trend of artists repositioning themselves with powerhouse management firms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urban&#8217;s career credentials are hard to match. The Australian-born artist has 21 No. 1 hits on the Billboard Country Airplay chart, including &#8220;Somebody Like You,&#8221; &#8220;Break On Me,&#8221; and &#8220;Sweet Thing,&#8221; and has been named CMA Entertainer of the Year twice. His four Grammy wins span songs like &#8220;You&#8217;ll Think of Me,&#8221; &#8220;Stupid Boy,&#8221; &#8220;Sweet Thing,&#8221; and &#8220;&#8216;Til Summer Comes Around.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/brent-faiyaz-signs-with-roc-nation-for-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brent Faiyaz made waves by partnering with Roc Nation for management<\/a>, Urban&#8217;s Crush signing is already being seen as a power move that sets the tone for the next chapter of his career. Urban is also scheduled to participate in a Q&amp;A at the Country Radio Seminar in Nashville this April.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a management swap; it&#8217;s a statement. Keith Urban is one of country music&#8217;s biggest names, and landing at Crush Music, a firm better known for pop and rock royalty, is a bold, genre-crossing move that could open entirely new doors for him. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Gary Borman retiring after 50 years, the Nashville landscape is shifting; and Urban&#8217;s swift, decisive landing at Crush shows he&#8217;s not slowing down. If anything, a fresh team with cross-genre muscle might be exactly the fuel needed to spark Urban&#8217;s next big commercial run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given Urban&#8217;s 21 No. 1 hits and 4 Grammys, what does success actually look like in this next chapter? Could Crush Management help Urban push deeper into pop and international markets, given its roster?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Keith Urban New Company: Crush Music (Crush Management) Primary Contacts: Jonathan Daniel &amp; Bob McLynn (Co-Founders) Department: Artist Management Previous Company: Borman Entertainment Territory: USA \u2013 Coast-to-Coast + Nashville Keith Urban has a new management home. The four-time Grammy Award-winning country star has signed with Crush Music, one of the music industry&#8217;s top [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,49,18,10],"tags":[],"class_list":["post-39680","post","type-post","status-publish","format-standard","hentry","category-country","category-management-signings","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keith Urban Signs With Crush Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keith Urban Signs With Crush Management\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Keith Urban New Company: Crush Music (Crush Management) Primary Contacts: Jonathan Daniel &amp; Bob McLynn (Co-Founders) Department: Artist Management Previous Company: Borman Entertainment Territory: USA \u2013 Coast-to-Coast + Nashville Keith Urban has a new management home. 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The four-time Grammy Award-winning country star has signed with Crush Music, one of the music industry&#8217;s top [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-26T17:42:27+00:00","article_modified_time":"2026-02-26T17:42:29+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Keith Urban Signs With Crush Management","datePublished":"2026-02-26T17:42:27+00:00","dateModified":"2026-02-26T17:42:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/"},"wordCount":600,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Country","Management Signings","Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/","url":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/","name":"Keith Urban Signs With Crush Management","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-26T17:42:27+00:00","dateModified":"2026-02-26T17:42:29+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/keith-urban-signs-with-crush-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Keith Urban Signs With Crush Management"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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