{"id":39667,"date":"2026-02-26T01:02:37","date_gmt":"2026-02-26T01:02:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39667"},"modified":"2026-02-26T01:02:39","modified_gmt":"2026-02-26T01:02:39","slug":"aaliyah-edwards-partners-with-colgate-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aaliyah-edwards-partners-with-colgate-for-new-campaign\/","title":{"rendered":"Aaliyah Edwards Partners With Colgate For New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aaliyah-edwards\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aaliyah Edwards<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/colgate\/\">Colgate<\/a> (Colgate Canada)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Partnership \/ Endorsement Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> February 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Strengthens Edwards\u2019 endorsement portfolio, reinforces Colgate\u2019s connection to confidence, resilience, and women\u2019s sports storytelling<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WNBA star Aaliyah Edwards has teamed up with Colgate for a new campaign, making it her first brand deal of the year.<\/li>\n\n\n\n<li>The campaign&#8217;s core message centers on self-confidence, with Edwards sharing how she gives herself grace on and off the court, with her smile as a symbol of that strength.<\/li>\n\n\n\n<li>This partnership adds to an already impressive NIL\/endorsement portfolio that included Factor_, Intuit, and Oakley Meta in 2025.<\/li>\n\n\n\n<li>Colgate is leaning into the WNBA&#8217;s rising star power, tapping Edwards as a relatable, authentic voice for its brand in Canada and beyond.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Connecticut Sun forward Aaliyah Edwards is starting 2026 on a high note, and it&#8217;s got nothing to do with what she&#8217;s doing on the basketball court.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@aaliyahedwards277\/video\/7610656281489100040\" data-video-id=\"7610656281489100040\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@aaliyahedwards277\" href=\"https:\/\/www.tiktok.com\/@aaliyahedwards277?refer=embed\">@aaliyahedwards277<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#ad<\/a>\u00a0Giving myself grace, on and off the court.\u00a0Your smile is your strength and\u00a0Colgate keeps me smiling\ud83d\ude01\u2728<a title=\"smileon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smileon?refer=embed\">#SmileOn<\/a> <a title=\"colgatepartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/colgatepartner?refer=embed\">#ColgatePartner<\/a> @Colgate <\/p> <a target=\"_blank\" title=\"\u266c original sound - Josie Balka\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7610215652440525575?refer=embed\">\u266c original sound &#8211; Josie Balka<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The 23-year-old WNBA star has officially partnered with Colgate for a new campaign that&#8217;s as personal as it is powerful. In it, Edwards opens up about giving herself grace, both in competition and in everyday life, and positions her smile as a core part of her identity and strength. Colgate, naturally, is right there keeping it bright.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Edwards, this marks her first brand deal of 2026, kicking off a year that&#8217;s already been eventful. Just weeks ago, she was inducted into UConn&#8217;s prestigious Huskies of Honor, joining legends like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/diana-taurasi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diana Taurasi<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sue-bird\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sue Bird<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/maya-moore\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maya Moore<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the court, Edwards has been building a strong brand portfolio. In 2025 alone, she partnered with Factor_ (meal delivery), Intuit (financial software), and Oakley Meta (smart eyewear), proving she&#8217;s not just a rising WNBA talent, but a marketable athlete with real range. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/cameron-brink-partners-with-optimum-nutrition-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cameron Brink partnered with Optimum Nutrition<\/a> to build her off-court identity, Edwards is strategically aligning herself with brands that reflect her lifestyle and values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WNBA athletes securing lifestyle and personal care brand deals is becoming a genuine trend. <a href=\"https:\/\/bookingagentinfo.com\/news\/aneesah-morrow-signs-multi-year-endorsement-deal-with-reebok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aneesah Morrow&#8217;s multi-year deal with Reebok<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-samsung-google-gemini-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">FlaJae Johnson&#8217;s campaign with Samsung and Google Gemini<\/a> are two examples of the league&#8217;s growing endorsement power. And Edwards is firmly in that conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the 2026 WNBA season approaching, don&#8217;t expect this to be the last brand deal we hear about from Aaliyah Edwards this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aaliyah Edwards isn&#8217;t just building a basketball career, she&#8217;s building a brand. The Colgate partnership is smart on multiple levels. It&#8217;s personal (tied to her real message about self-confidence), it&#8217;s timely (her profile is at an all-time high after the UConn honor and Unrivaled season), and it&#8217;s strategic (consumer lifestyle deals translate far beyond sports audiences). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s especially notable is that Colgate Canada specifically chose her, a Canadian-born athlete from Kingston, Ontario, adding an authentic hometown angle that local audiences will connect with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The WNBA is no longer just a league for basketball fans. It&#8217;s a platform for storytelling, culture, and commerce. Edwards is leaning into all three.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How might this Colgate partnership influence which brands pursue Aaliyah Edwards next? Are women\u2019s basketball stars finally getting the commercial spotlight they deserve?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Aaliyah Edwards Brand Name: Colgate (Colgate Canada) Deal Type: Brand Partnership \/ Endorsement Campaign Announced: February 2026 Impact: Strengthens Edwards\u2019 endorsement portfolio, reinforces Colgate\u2019s connection to confidence, resilience, and women\u2019s sports storytelling Connecticut Sun forward Aaliyah Edwards is starting 2026 on a high note, and it&#8217;s got nothing to do with what she&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[45],"class_list":["post-39667","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aaliyah Edwards Partners With Colgate For New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aaliyah-edwards-partners-with-colgate-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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