{"id":39644,"date":"2026-02-24T04:02:52","date_gmt":"2026-02-24T04:02:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39644"},"modified":"2026-02-28T22:21:28","modified_gmt":"2026-02-28T22:21:28","slug":"chappell-roan-featured-in-mac-cosmetics-campaign-for-their-sephora-debut","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chappell-roan-featured-in-mac-cosmetics-campaign-for-their-sephora-debut\/","title":{"rendered":"Chappell Roan Featured In M\u00b7A\u00b7C Cosmetics\u2019 Campaign For Their Sephora Debut"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chappell-roan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chappell Roan<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/mac-cosmetics\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00b7A\u00b7C Cosmetics<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Brand Ambassador + Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> February 23, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expands M\u00b7A\u00b7C\u2019s reach through Sephora while boosting Roan\u2019s profile as a beauty tastemaker and LGBTQ+ pop figure.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chappell Roan is M\u00b7A\u00b7C&#8217;s Global Brand Ambassador, a role she&#8217;s held since December 2025, and she&#8217;s now starring in the brand&#8217;s first-ever Sephora launch campaign.<\/li>\n\n\n\n<li>M\u00b7A\u00b7C is entering Sephora U.S. and <a href=\"https:\/\/bookingagentinfo.com\/brands\/sephora\/\">Sephora<\/a> at Kohl&#8217;s on March 2, 2026, a major retail expansion for the iconic 40-year-old brand.<\/li>\n\n\n\n<li>The campaign shows range, featuring Roan in a toned-down, &#8217;90s-inspired two-tone lip look, a big departure from her signature theatrical drag-inspired glam, alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gabbriette\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabbriette<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/quenlin-blackwell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quenlin Blackwell<\/a>.<\/li>\n\n\n\n<li>A campaign video set to Portishead&#8217;s &#8220;Teardrop&#8221; features Roan declaring &#8220;MAC is culture,&#8221; with all three faces transforming from barely-there makeup to full bold glam.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chappell Roan is front and center as M\u00b7A\u00b7C Cosmetics makes one of its biggest retail moves in years, landing inside Sephora U.S. and Sephora at Kohl&#8217;s starting March 2, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Grammy-winning &#8220;Midwest Princess,&#8221; who was named M\u00b7A\u00b7C&#8217;s Global Brand Ambassador back in December 2025, stars in the brand&#8217;s splashy debut campaign alongside model and internet personality Gabbriette and content creator Quenlin Blackwell. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot by photographer Richard Burbridge with creative direction from M\u00b7A\u00b7C Global Creative Director <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nicola-formichetti\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicola Formichetti<\/a>, the campaign is both unexpected and intentional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s surprising? Roan, known for her maximalist, drag-inspired looks, goes stripped back here. Her makeup artist Andrew Dahling crafted a nod to the iconic &#8217;90s M\u00b7A\u00b7C aesthetic, highlighting her freckled skin, natural lashes, and some of the brand&#8217;s most beloved lip shades, including the MAC Lustreglass Sheer-Shine Lipstick in <em>$ellout<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;It&#8217;s a bit unexpected for Chappell Roan,&#8221; Dahling admitted in a statement, &#8220;but we wanted to honor M\u00b7A\u00b7C&#8217;s legacy as a brand, by and for everyone.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@maccosmetics\/video\/7608670788773793038\" data-video-id=\"7608670788773793038\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@maccosmetics\" href=\"https:\/\/www.tiktok.com\/@maccosmetics?refer=embed\">@maccosmetics<\/a> <p>Your favorite artist\u2019s favorite makeup brand is (finally) headed to @sephora.  @chappell roan <\/p> <a target=\"_blank\" title=\"\u266c original sound - M\u00b7A\u00b7C Cosmetics\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7608670842649840398?refer=embed\">\u266c original sound &#8211; M\u00b7A\u00b7C Cosmetics<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also includes a video set to Portishead&#8217;s moody classic <em>&#8220;Teardrop,&#8221;<\/em> in which Roan, Gabbriette, and Blackwell each deliver a declaration: &#8220;MAC is culture,&#8221; &#8220;MAC is for everyone,&#8221; &#8220;MAC is sensation,&#8221; before transforming their looks through a series of lip color changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roan&#8217;s longtime relationship with M\u00b7A\u00b7C goes back even before the official ambassadorship; Dahling used M\u00b7A\u00b7C to dress her look for the 2024 MTV VMAs, 2024 <em>Saturday Night Live<\/em>, and the 2025 Grammys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a smart play by M\u00b7A\u00b7C on multiple levels. First, landing Chappell Roan, one of the most culturally resonant pop stars right now, gives the brand instant credibility with Gen Z and queer communities that already love her authenticity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, showing Roan without her signature theatrical glam is genuinely bold storytelling: it says M\u00b7A\u00b7C isn&#8217;t just for the maximalists, it&#8217;s for everyone. For a brand entering the hyper-competitive Sephora floor where every inch of shelf space fights for attention, that kind of versatility message is critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Sephora expansion is also huge business news. M\u00b7A\u00b7C, part of The Est\u00e9e Lauder Companies, is tapping into Sephora&#8217;s massive foot traffic and loyal beauty community, a move that could reshape how the brand reaches younger, trend-driven shoppers who live in Sephora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this campaign turn Roan into one of beauty\u2019s next mainstream faces? Will M\u00b7A\u00b7C\u2019s move into Sephora change which brands dominate Gen Z makeup bags?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Chappell Roan Brand Name: M\u00b7A\u00b7C Cosmetics Deal Type: Global Brand Ambassador + Campaign Announced: February 23, 2026 Impact: Expands M\u00b7A\u00b7C\u2019s reach through Sephora while boosting Roan\u2019s profile as a beauty tastemaker and LGBTQ+ pop figure. Chappell Roan is front and center as M\u00b7A\u00b7C Cosmetics makes one of its biggest retail moves in years, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18],"tags":[],"class_list":["post-39644","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chappell Roan Featured In M\u00b7A\u00b7C Cosmetics\u2019 Campaign For Their Sephora Debut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chappell-roan-featured-in-mac-cosmetics-campaign-for-their-sephora-debut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chappell Roan Featured In M\u00b7A\u00b7C Cosmetics\u2019 Campaign For Their Sephora Debut\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Chappell Roan Brand Name: M\u00b7A\u00b7C Cosmetics Deal Type: Global Brand Ambassador + Campaign Announced: February 23, 2026 Impact: Expands M\u00b7A\u00b7C\u2019s reach through Sephora while boosting Roan\u2019s profile as a beauty tastemaker and LGBTQ+ pop figure. 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