{"id":39626,"date":"2026-02-17T06:23:09","date_gmt":"2026-02-17T06:23:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39626"},"modified":"2026-02-23T07:01:57","modified_gmt":"2026-02-23T07:01:57","slug":"katseye-unveils-the-gabriela-smoothie-with-erewhon","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/katseye-unveils-the-gabriela-smoothie-with-erewhon\/","title":{"rendered":"KATSEYE Unveils The \u201cGabriela\u201d Smoothie With Erewhon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/katseye\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">KATSEYE<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/erewhon\/\">Erewhon<\/a> (co-powered by Vita Coco)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Limited-Edition Product Collaboration (Charitable Endorsement)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> February 12, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates KATSEYE\u2019s status as a global pop-lifestyle brand, reinforces Erewhon\u2019s celebrity wellness halo, and channels fan spending into support for girls\u2019 education worldwide.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K-pop girl group KATSEYE has teamed with Erewhon to launch the limited-edition \u201cGabriela\u201d smoothie, a tart-and-sweet cherry-forward blend packed with organic fruits, adaptogens, and coconut-based ingredients.<\/li>\n\n\n\n<li>A portion of proceeds benefits the\u00a0Malala Fund, supporting girls&#8217; access to education in countries like Afghanistan, Tanzania, and Brazil.<\/li>\n\n\n\n<li>With \u201cGabriela,\u201d KATSEYE joins Erewhon\u2019s musician smoothie roster alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jhene-aiko\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jhen\u00e9 Aiko<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-rodrigo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Rodrigo<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tyla\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyla<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kacey-musgraves\/endorsements\/\">Kacey Musgraves<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/erykah-badu\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erykah Badu<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christina-aguilera\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Aguilera<\/a>.<\/li>\n\n\n\n<li>The collab joins KATSEYE&#8217;s red-hot brand year:\u00a0Laneige ambassadors\u00a0(January 2026), a\u00a0State Farm Super Bowl LX\u00a0commercial, and a performance at the\u00a068th Grammy Awards.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">KATSEYE, the HYBE\u2013Geffen Records girl group, has officially joined Erewhon&#8217;s celebrity smoothie roster with the launch of their limited-edition\u00a0&#8220;Gabriela&#8221;\u00a0smoothie, named after their Grammy-nominated hit single. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drink dropped on February 12, 2026, right on time for Galentine&#8217;s Day, and is currently available at Erewhon locations across Los Angeles.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The smoothie is powered by Vita Coco&#8217;s Farmers Organic Coconut Water and blended with organic cherry, pineapple, mango, banana, beet juice, saffron, ashwagandha, maca root, and pitaya coconut cream. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At around $22, the price tag is classic Erewhon, but there&#8217;s a cause attached. A portion of sales goes directly to the\u00a0Malala Fund, co-founded by Nobel Peace Prize laureate <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/malala-yousafzai\/philanthropy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Malala Yousafzai<\/a>, which fights for girls&#8217; access to education worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this drop, KATSEYE joins Erewhon&#8217;s fast-growing musician smoothie lineup.\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-collaborates-with-erewhon-on-the-short-n-sweet-smoothie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter kicked off a fan frenzy with her &#8220;Short N Sweet&#8221; smoothie in 2024<\/a>, and\u00a0Jhen\u00e9 Aiko\u00a0launched her own collab just weeks before KATSEYE in early 2026.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kacey Musgraves\u00a0also made her Erewhon mark in February 2025, while\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/olivia-rodrigo-collaborates-with-sony-to-launch-new-linkbuds-colorway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Rodrigo<\/a>, no stranger to major brand moments herself, previously joined the lineup in 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fan reaction online to the Gabriela smoothie has been explosive, with many saying it&#8217;s the first time they&#8217;ve had a reason to set foot inside an Erewhon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch caps off an extraordinary brand sprint for KATSEYE. In January 2026, the six members (Daniela, Lara, Manon, Megan, Sofia, and Yoon Chae) signed on as global ambassadors for\u00a0Laneige, co-launching the JuicePop Box Lip Tints, making them the beauty brand&#8217;s first-ever girl group collaboration. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In February, they starred in\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/jon-bon-jovi-stars-in-new-campaign-for-state-farm\/\" target=\"_blank\" rel=\"noreferrer noopener\">State Farm&#8217;s Super Bowl LX commercial<\/a>\u00a0alongside actress <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailee-steinfeld\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailee Steinfeld<\/a> and comedian <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keegan-michael-key\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keegan-Michael Key<\/a>, performing a reworked take on <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bon-jovi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Bon Jovi&#8217;s<\/a>\u00a0<em>&#8220;Livin&#8217; on a Prayer&#8221;<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also took the Grammy Awards stage for Best New Artist \u2014 a rare milestone for a group less than two years into their debut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Gabriela smoothie isn&#8217;t just a drink, it&#8217;s a\u00a0cultural positioning move. Erewhon&#8217;s celebrity smoothie series has become one of the most powerful &#8220;you&#8217;ve arrived&#8221; signals in U.S. pop culture, and KATSEYE just cashed that ticket in a big way. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0Malala Fund tie-in\u00a0is a genuinely smart layer of brand strategy. It converts a $22 status purchase into a cause-driven one, adding depth and narrative resonance that lifts the collab above a pretty pink drink and into something fans can feel good about buying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly,\u00a0the brand year KATSEYE is building: Grammys, Super Bowl, Laneige, Erewhon), reading like a masterclass in breaking a new act across the full U.S. market simultaneously. HYBE is clearly executing a multi-platform strategy, and the receipts are piling up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will KATSEYE\u2019s Malala Fund tie-in pressure other celeb collabs to add a social-impact angle? Who deserves the next Erewhon smoothie slot, and what song should they name it after?<a href=\"https:\/\/www.delish.com\/food-news\/a70367373\/katseye-erewhon-gabriela-smoothie-fan-reaction\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: KATSEYE Brand Name: Erewhon (co-powered by Vita Coco) Deal Type: Limited-Edition Product Collaboration (Charitable Endorsement) Announced: February 12, 2026 Impact: Elevates KATSEYE\u2019s status as a global pop-lifestyle brand, reinforces Erewhon\u2019s celebrity wellness halo, and channels fan spending into support for girls\u2019 education worldwide. KATSEYE, the HYBE\u2013Geffen Records girl group, has officially joined Erewhon&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,18,175],"tags":[],"class_list":["post-39626","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KATSEYE Unveils The \u201cGabriela\u201d Smoothie With Erewhon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/katseye-unveils-the-gabriela-smoothie-with-erewhon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KATSEYE Unveils The \u201cGabriela\u201d Smoothie With Erewhon\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: KATSEYE Brand Name: Erewhon (co-powered by Vita Coco) Deal Type: Limited-Edition Product Collaboration (Charitable Endorsement) Announced: February 12, 2026 Impact: Elevates KATSEYE\u2019s status as a global pop-lifestyle brand, reinforces Erewhon\u2019s celebrity wellness halo, and channels fan spending into support for girls\u2019 education worldwide. 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