{"id":39610,"date":"2026-02-20T15:09:04","date_gmt":"2026-02-20T15:09:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39610"},"modified":"2026-02-28T21:59:44","modified_gmt":"2026-02-28T21:59:44","slug":"tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/","title":{"rendered":"Tyrese Haliburton Surprises Caitlin Clark In &#8220;Rain Berry&#8221; Campaign For Gatorade"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/caitlin-clark\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caitlin Clark<\/a> &amp; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tyrese-haliburton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyrese Haliburton <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/gatorade\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gatorade <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Brand Campaign \/ Limited-Edition Product Launch <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> February 17, 2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Places Clark as a flagship face of Gatorade\u2019s Lower Sugar line, deepens her connection with fans through limited collectibles, and spotlights the shared star power of Indiana\u2019s WNBA and NBA leaders.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pacers All-Star Tyrese Haliburton surprised Fever star Caitlin Clark on a Gatorade photo shoot set, revealing the return of her favorite Rain Berry flavor in a Lower Sugar formula.<\/li>\n\n\n\n<li>Gatorade launched 2,200 exclusive Rain Berry bottles with Clark\u2019s name and image, priced at $22 in a nod to her No. 22 jersey and birthday.<\/li>\n\n\n\n<li>The campaign extends Clark\u2019s growing endorsement portfolio and highlights her long\u2011standing partnership with Gatorade and bond with Haliburton in the Indiana basketball scene.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Indiana basketball fans are getting a crossover moment as Gatorade just pulled off one of the more feel-good brand moments of 2026, starring two of Indiana&#8217;s most beloved athletes in a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indiana Pacers All-Star Tyrese Haliburton surprised Indiana Fever superstar Caitlin Clark on a Gatorade photo shoot set on February 17, revealing that her longtime favorite flavor, Rain Berry, is officially making its comeback. Clark, who had publicly campaigned for the flavor&#8217;s return for years, got to be the very first athlete to taste it again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clark teased the moment on Valentine&#8217;s Day, posting a photo with a pre-release bottle labeled &#8220;Not for retail sale&#8221; and captioning it simply: &#8220;the greatest flavor ever made.&#8221; Then Gatorade dropped the full reveal video, and the internet ate it up. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s the kind of authentic, personality-first campaign that&#8217;s becoming the new standard in sports marketing just how <a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-samsung-google-gemini-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flau&#8217;jae Johnson&#8217;s recent Samsung x Google Gemini campaign<\/a> let her natural personality drive the entire creative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Haliburton handed her the bottle, Clark didn&#8217;t hold back. &#8220;Rain Berry! Best Gatorade flavor that&#8217;s ever been invented right here,&#8221; she said. After taking a sip she added, &#8220;Even better than I remember. It&#8217;s not even close.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 version of Rain Berry contains 75% less sugar than normal Gatorade, making it part of the brand&#8217;s new Lower Sugar line launching in March, alongside Fruit Punch, Lemonade, and Glacier Cherry. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As women&#8217;s basketball continues to generate major brand momentum, seen in deals like <a href=\"https:\/\/bookingagentinfo.com\/news\/aneesah-morrow-signs-multi-year-endorsement-deal-with-reebok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aneesah Morrow&#8217;s multi-year partnership with Reebok<\/a>, Gatorade&#8217;s move to center Clark in a product relaunch feels perfectly timed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make the moment even more special, Gatorade commemorated the return by releasing 2,200 exclusive bottles featuring a photo of Clark shooting in a Fever jersey, labeled &#8220;Caitlin&#8217;s Favorite Flavor.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each bottle retailed for $22, a nod to her No. 22 jersey, which also connects to her January 22nd birthday, and went live on Gatorade.com on February 19. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The limited-edition bottles sold out almost immediately, with many fans lamenting they weren&#8217;t fast enough or blaming the website for crashing due to traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign arrives as Clark prepares for her third WNBA season and her return to the court with Team USA in March, fresh off a groin injury that cut her sophomore season short. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haliburton, meanwhile, continues to build his off-court profile alongside his Pacers run, quietly becoming one of the most marketable figures in the NBA alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kyle-kuzma\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kyle Kuzma<\/a> who expanded his brand presence through campaigns like his <a href=\"https:\/\/bookingagentinfo.com\/news\/kyle-kuzma-featured-in-new-campaign-for-champion\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent Champion collaboration<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in authentic brand storytelling. Gatorade didn&#8217;t just slap Clark&#8217;s face on a bottle, they built a full cultural moment around something she had <em>genuinely<\/em> been asking for. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Haliburton cameo added a layer of real-life chemistry that money can&#8217;t fake. These two have a well-known friendship as Indianapolis teammates-in-spirit, and their on-camera dynamic felt effortless. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands watching, this is the blueprint: find what your athlete actually loves, make it happen, and let the authenticity do the marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sell-out speed of 2,200 bottles in minutes also says everything about Clark&#8217;s commercial power. At $22 a bottle, this wasn&#8217;t about the drink, it was about owning a piece of a cultural moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do cross\u2011league pairings like Haliburton and Clark make you more likely to notice a campaign? What does this kind of authentic, personality-driven campaign mean for the future of sports marketing in the WNBA era?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Caitlin Clark &amp; Tyrese Haliburton Brand Name: Gatorade Deal Type: Brand Campaign \/ Limited-Edition Product Launch Announced: February 17, 2026 Impact: Places Clark as a flagship face of Gatorade\u2019s Lower Sugar line, deepens her connection with fans through limited collectibles, and spotlights the shared star power of Indiana\u2019s WNBA and NBA leaders. Indiana [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,175,15],"tags":[45],"class_list":["post-39610","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-product-collaborations","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tyrese Haliburton Surprises Caitlin Clark In &quot;Rain Berry&quot; Campaign For Gatorade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyrese Haliburton Surprises Caitlin Clark In &quot;Rain Berry&quot; Campaign For Gatorade\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Caitlin Clark &amp; Tyrese Haliburton Brand Name: Gatorade Deal Type: Brand Campaign \/ Limited-Edition Product Launch Announced: February 17, 2026 Impact: Places Clark as a flagship face of Gatorade\u2019s Lower Sugar line, deepens her connection with fans through limited collectibles, and spotlights the shared star power of Indiana\u2019s WNBA and NBA leaders. 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Indiana [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-20T15:09:04+00:00","article_modified_time":"2026-02-28T21:59:44+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Tyrese Haliburton Surprises Caitlin Clark In &#8220;Rain Berry&#8221; Campaign For Gatorade","datePublished":"2026-02-20T15:09:04+00:00","dateModified":"2026-02-28T21:59:44+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/"},"wordCount":722,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["WNBA"],"articleSection":["Basketball","Campaigns","Endorsement Deals","Product Collaborations","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/","url":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/","name":"Tyrese Haliburton Surprises Caitlin Clark In \"Rain Berry\" Campaign For Gatorade","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-20T15:09:04+00:00","dateModified":"2026-02-28T21:59:44+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/tyrese-haliburton-surprises-caitlin-clark-in-rain-berry-campaign-for-gatorade\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Tyrese Haliburton Surprises Caitlin Clark In &#8220;Rain Berry&#8221; Campaign For Gatorade"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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