{"id":39599,"date":"2026-02-20T00:29:04","date_gmt":"2026-02-20T00:29:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39599"},"modified":"2026-02-20T12:19:54","modified_gmt":"2026-02-20T12:19:54","slug":"aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/","title":{"rendered":"A$AP Rocky Taps Nas To Star In Campaign For His \u201cMetals Eyewear\u201d Collection With Ray-Ban"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/asap-rocky\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">A$AP Rocky<\/a> + <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nas\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nas<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/ray-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ray-Ban<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Creative Director\u2013led brand partnership and campaign talent deal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>February 19\u201320, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Rocky&#8217;s first optical\/metal collection as CD marks a significant step into true &#8220;house designer&#8221; territory for Ray-Ban. For Nas, it&#8217;s a high-visibility, culturally resonant brand opener for 2026, reinforcing his status as a timeless brand asset with luxury crossover appeal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A$AP Rocky marks one year as Ray-Ban\u2019s first-ever Creative Director with his debut all-metal \u201cMetals\u201d collection, spotlighting slim, 90s-inspired optical and sun frames.<\/li>\n\n\n\n<li>Rocky tapped rap legend Nas to star in a short campaign film inspired by the iconic 1998 Hype Williams film <em>Belly<\/em>.<\/li>\n\n\n\n<li>The partnership arrives as Rocky promotes his new album \u201cDon\u2019t Be Dumb\u201d and Nas recently dropped Light-Years with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dj-premier\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">DJ Premier<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A$AP Rocky is celebrating one year as Ray-Ban\u2019s first-ever Creative Director with his sharp new all-metal \u201cMetals\u201d eyewear collection, and he\u2019s tapped Nas to front the campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch marks Rocky\u2019s first official optical drop with the legendary eyewear house, featuring eight frames, a mix of optical styles and sunglasses, ranging from soft ovals to sharp rectangles, all finished in brushed metal with sleek, gilded details. A special ninth pair with a futuristic wraparound design is available exclusively in select Ray-Ban stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the real story? Rocky didn&#8217;t just drop frames, he dropped a <em>film<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A$AP Rocky, Creative Director, presents the new Metal Collection &#8211; including his first ever optical designs for the brand &#8211; alongside the legendary Nas. <a href=\"https:\/\/t.co\/1pXo3a3UoX\">pic.twitter.com\/1pXo3a3UoX<\/a><\/p>&mdash; Ray-Ban (@ray_ban) <a href=\"https:\/\/twitter.com\/ray_ban\/status\/2024520384662688194?ref_src=twsrc%5Etfw\">February 19, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign short opens with Nas walking up to the AWGE diner in Harlem to link up with Rocky. Once inside, the Mass Appeal founder sits down with Flacko, who shows him fresh pieces from the Metal Collection; frames that closely resemble the glasses Nas&#8217;s character Sincere rocked in <em>Belly<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scene directly recreates the iconic moment between Nas and the late DMX, with Rocky stepping into DMX&#8217;s role, dressed in a suit and tie, telling Nas his life is going in a whole new direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The casting runs deeper than aesthetics. Rocky and Nas share a genuine musical bond. They collaborated on &#8220;Wave Gods&#8221; alongside DJ Premier, and both are in a serious creative moment right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rocky is riding high off the No. 1 debut of <em>Don&#8217;t Be Dumb<\/em>, his first album since 2018&#8217;s <em>Testing<\/em>, while Nas has been equally active with <em>Light-Years<\/em>, his joint project with DJ Premier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also worth noting that Nas has been building his brand infrastructure deliberately. <a href=\"https:\/\/bookingagentinfo.com\/news\/nas-has-signed-with-wasserman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Since signing with Wasserman<\/a>, the Queens legend has made increasingly strategic moves on the brand partnership front. This Ray-Ban campaign looks like the kind of premium, culturally rooted deal that reflects that direction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Metal Collection drops February 20 via Ray-Ban&#8217;s official channels and select retail partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in cultural authenticity over celebrity transaction. Rocky didn&#8217;t just slap his name on some metal framesm he built a world around them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By pulling from <em>Belly<\/em>, a film that has shaped Hip-Hop&#8217;s visual language for nearly 30 years, and casting Nas (someone with a <em>real relationship<\/em> to both Rocky and that era), the campaign feels earned. It&#8217;s the difference between a brand deal and a brand statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Ray-Ban, naming Rocky as Creative Director is already paying off. He&#8217;s not just a face, he&#8217;s directing the narrative, the aesthetic, and who shows up in the room. That&#8217;s a different kind of partnership, and the industry is watching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is A$AP Rocky setting a new standard for what a Hip-Hop Creative Director role should actually look like? How much does genuine personal chemistry between collaborators, like Rocky and Nas, actually move product vs. a bigger-name stranger campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: A$AP Rocky + Nas Brand Name: Ray-Ban Deal Type: Creative Director\u2013led brand partnership and campaign talent deal Announced: February 19\u201320, 2026 Impact: Rocky&#8217;s first optical\/metal collection as CD marks a significant step into true &#8220;house designer&#8221; territory for Ray-Ban. For Nas, it&#8217;s a high-visibility, culturally resonant brand opener for 2026, reinforcing his status [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,23,18,175],"tags":[],"class_list":["post-39599","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-hip-hop","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A$AP Rocky Taps Nas To Star In Campaign For His \u201cMetals Eyewear\u201d Collection With Ray-Ban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A$AP Rocky Taps Nas To Star In Campaign For His \u201cMetals Eyewear\u201d Collection With Ray-Ban\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: A$AP Rocky + Nas Brand Name: Ray-Ban Deal Type: Creative Director\u2013led brand partnership and campaign talent deal Announced: February 19\u201320, 2026 Impact: Rocky&#8217;s first optical\/metal collection as CD marks a significant step into true &#8220;house designer&#8221; territory for Ray-Ban. 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For Nas, it&#8217;s a high-visibility, culturally resonant brand opener for 2026, reinforcing his status [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-20T00:29:04+00:00","article_modified_time":"2026-02-20T12:19:54+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/"},"author":{"name":"Timeyin 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