{"id":39597,"date":"2026-02-19T20:55:55","date_gmt":"2026-02-19T20:55:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39597"},"modified":"2026-02-20T12:19:01","modified_gmt":"2026-02-20T12:19:01","slug":"j-i-d-teams-up-with-kelloggs-for-day-ones-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/","title":{"rendered":"J.I.D Teams Up With Kellogg&#8217;s For &#8220;Day Ones&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/j-i-d\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">J.I.D<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/kelloggs-frosted-flakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kellogg&#8217;s Frosted Flakes<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Ambassador \/ Music x Product Collaboration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>February 18, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates J.I.D\u2019s visibility beyond rap while helping Frosted Flakes reconnect with younger consumers through music, sports, and nostalgic branding<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grammy-nominated rapper J.I.D has partnered with Kellogg&#8217;s Frosted Flakes to reimagine the brand&#8217;s iconic &#8217;90s &#8220;Hey Tony&#8221; jingle into a full Hip-Hop anthem called &#8220;HEY TONY!&#8221;<\/li>\n\n\n\n<li>The collab includes limited-edition \u201cDay Ones\u201d cereal boxes featuring custom artwork of J.I.D and Tony the Tiger, and the debut of \u201cHEY TONY!\u201d at the Frosted Flakes \u201cDay Ones\u201d Bowl Game on February 22, 2026.<\/li>\n\n\n\n<li>The deal arrives as J.I.D rides momentum from two 2026 Grammy nominations: Best Rap Album (<em>God Does Like Ugly<\/em>) and Best Melodic Rap Performance (&#8220;Wholeheartedly&#8221;).<a href=\"https:\/\/x.com\/HipHopAllDay\/status\/1986961449336406210\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Grammy-nominated Atlanta rapper J.I.D has officially linked up with Kellogg&#8217;s Frosted Flakes for the brand&#8217;s &#8220;Day Ones&#8221; campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The centerpiece of the collab is &#8220;HEY TONY!&#8221;, a reimagined Hip-Hop version of Frosted Flakes&#8217; beloved &#8217;90s jingle. J.I.D weaves in nostalgic lyrics about Saturday morning cartoons and cereal bowls, all while channeling Tony the Tiger&#8217;s signature energy into a motivational anthem aimed at today&#8217;s teens.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JID x Tony the Tiger: HEY TONY! (Lyric Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M6oz9HZmhSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign goes beyond just the music. A limited-edition &#8220;Day Ones&#8221; cereal box, featuring a custom illustrated portrait of J.I.D alongside Tony the Tiger, includes a QR code that links fans directly to the song on Spotify, plus a Frosted Flakes x J.I.D crossword puzzle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collectible box and co-branded apparel (think jerseys and tees) are sold exclusively through J.I.D&#8217;s official online store, giving the drop a streetwear-style feel that fans are already gravitating toward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKellogg\u2019s Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine,\u201d J.I.D said. \u201cSo, reimagining the iconic \u2018Hey Tony\u2019 jingle felt like a no-brainer.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign culminates February 22 at the Kellogg&#8217;s Frosted Flakes &#8220;Day Ones&#8221; Bowl Game in Atlanta, where J.I.D will perform &#8220;HEY TONY!&#8221; live for the first time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event features four local 7&#215;7 football teams competing for a title, with each team receiving donations from Kellogg&#8217;s Mission Tiger foundation. J.I.D&#8217;s alma mater, Stephenson High School&#8217;s &#8220;Sonic Sound&#8221; Marching Band out of Stone Mountain, Georgia, will also take the field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kellogg&#8217;s, now under Ferrero Group (acquired September 2025 for $3.1 billion), the collaboration is a clear push to reconnect with Gen Z through culture, nostalgia, and community. And for J.I.D, it&#8217;s a full-circle moment with a cereal that&#8217;s been in his corner since day one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a brand deal, it&#8217;s a blueprint. J.I.D and Kellogg&#8217;s Frosted Flakes pulled off something tricky: making a legacy brand feel genuinely relevant to a younger audience without forcing it. The secret sauce? Authenticity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J.I.D actually grew up eating Frosted Flakes, and that realness comes through in the music and the campaign story. When an artist can say &#8220;this brand was in my house,&#8221; it hits differently than a check-cashing endorsement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also smart here is the layered approach: music, merchandise, a live event, community donations, and a collectible product all working together. It&#8217;s not just an ad; it&#8217;s a cultural moment with legs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Kellogg&#8217;s rarely tapping musicians for these kinds of deals (past collabs include <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/omarion\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omarion<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ludacris\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ludacris<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailey-whitters\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Whitters<\/a>), this one already stands out in the brand&#8217;s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing matters too. J.I.D is coming off back-to-back Grammy nominations in 2026. His cultural stock is rising, and Kellogg&#8217;s is smart to catch that wave right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a collab like this make you more likely to check out J.I.D or buy Frosted Flakes? Do artist-led jingles feel authentic, or just like bigger ads with better beats? Which artist\u2013brand team-up has impressed you the most lately?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: J.I.D Brand Name: Kellogg&#8217;s Frosted Flakes Deal Type: Brand Ambassador \/ Music x Product Collaboration Announced: February 18, 2026 Impact: Elevates J.I.D\u2019s visibility beyond rap while helping Frosted Flakes reconnect with younger consumers through music, sports, and nostalgic branding Grammy-nominated Atlanta rapper J.I.D has officially linked up with Kellogg&#8217;s Frosted Flakes for the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,23,18],"tags":[],"class_list":["post-39597","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>J.I.D Teams Up With Kellogg&#039;s For &quot;Day Ones&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J.I.D Teams Up With Kellogg&#039;s For &quot;Day Ones&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: J.I.D Brand Name: Kellogg&#8217;s Frosted Flakes Deal Type: Brand Ambassador \/ Music x Product Collaboration Announced: February 18, 2026 Impact: Elevates J.I.D\u2019s visibility beyond rap while helping Frosted Flakes reconnect with younger consumers through music, sports, and nostalgic branding Grammy-nominated Atlanta rapper J.I.D has officially linked up with Kellogg&#8217;s Frosted Flakes for the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T20:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T12:19:01+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"J.I.D Teams Up With Kellogg's For \"Day Ones\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/","og_locale":"en_US","og_type":"article","og_title":"J.I.D Teams Up With Kellogg's For \"Day Ones\" Campaign","og_description":"Celebrity Name: J.I.D Brand Name: Kellogg&#8217;s Frosted Flakes Deal Type: Brand Ambassador \/ Music x Product Collaboration Announced: February 18, 2026 Impact: Elevates J.I.D\u2019s visibility beyond rap while helping Frosted Flakes reconnect with younger consumers through music, sports, and nostalgic branding Grammy-nominated Atlanta rapper J.I.D has officially linked up with Kellogg&#8217;s Frosted Flakes for the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-19T20:55:55+00:00","article_modified_time":"2026-02-20T12:19:01+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"J.I.D Teams Up With Kellogg&#8217;s For &#8220;Day Ones&#8221; Campaign","datePublished":"2026-02-19T20:55:55+00:00","dateModified":"2026-02-20T12:19:01+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/"},"wordCount":693,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/","name":"J.I.D Teams Up With Kellogg's For \"Day Ones\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-19T20:55:55+00:00","dateModified":"2026-02-20T12:19:01+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/j-i-d-teams-up-with-kelloggs-for-day-ones-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"J.I.D Teams Up With Kellogg&#8217;s For &#8220;Day Ones&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/39597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=39597"}],"version-history":[{"count":0,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/39597\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=39597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=39597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=39597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}