{"id":39587,"date":"2026-02-19T16:33:55","date_gmt":"2026-02-19T16:33:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39587"},"modified":"2026-02-28T03:37:22","modified_gmt":"2026-02-28T03:37:22","slug":"chris-paul-named-brand-ambassador-for-att","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/","title":{"rendered":"Chris Paul Named Brand Ambassador for AT&amp;T"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chris-paul\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Paul<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/att\/\" target=\"_blank\" rel=\"noreferrer noopener\">AT&amp;T<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Brand ambassador \/ endorsement partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>February 2026, activated around NBA All-Star Weekend in Los Angeles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Positions Chris Paul as a flagship face of AT&amp;T\u2019s long-term basketball strategy, deepens AT&amp;T\u2019s storytelling around \u201cconnection\u201d through his family legacy with the company, strengthens the brand\u2019s presence across NBA, HBCU, WNBA, and creator\/gaming audiences, and marks a high-profile, values-driven first move in Paul\u2019s post-retirement business portfolio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NBA legend Chris Paul (CP3) has officially joined AT&amp;T as its newest brand ambassador.<a href=\"https:\/\/www.adweek.com\/media\/chris-paul-att-all-star-weekend-retirement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b\u200b<\/li>\n\n\n\n<li>The campaign leans into Paul\u2019s family legacy, highlighting that his grandmother and father worked a combined 40 years for AT&amp;T.\u200b<\/li>\n\n\n\n<li>The partnership featured HBCU athlete activations and a &#8220;Dunk District&#8221; event co-hosted with Fortnite star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/clix\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clix<\/a>.<a href=\"https:\/\/www.adweek.com\/media\/chris-paul-att-all-star-weekend-retirement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The move extends AT&amp;T\u2019s broader sports strategy, having already partnered with WNBA stars <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aja-wilson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">A&#8217;ja Wilson<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-ionescu\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Ionescu<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">NBA point guard Chris Paul, known to fans worldwide as CP3, has been named the newest brand ambassador for AT&amp;T. The announcement dropped during NBA All-Star Weekend 2026, right as the telecom giant was marking a massive milestone: 150 years since the very first phone call.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what makes this deal stand out isn&#8217;t the size of the contract or the star power. It&#8217;s personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This isn&#8217;t just a sponsorship for me. AT&amp;T has been part of my family for as long as I can remember. That means something.&#8221; \u2014 Chris Paul said on the partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CP3 revealed that both his grandmother and his father spent decades working for AT&amp;T. That family tie transformed what could have been a routine sports endorsement into a genuine story about legacy, loyalty, and what it means to stay connected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul wasted no time putting that energy to work. At All-Star Weekend, he hosted community-driven activations with HBCU athletes, a nod to his long record of investing in historically Black colleges and universities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also co-headlined the high-energy &#8220;Dunk District&#8221; event alongside Fortnite phenomenon Clix, bridging basketball, gaming, and youth culture in one moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move fits neatly into AT&amp;T&#8217;s growing sports ambassador playbook. The company has been leaning into basketball in a big way: from March Madness campaigns to recent WNBA partnerships with stars like A&#8217;ja Wilson and Sabrina Ionescu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Paul now on board, AT&amp;T has a face that connects with multiple generations: longtime NBA fans, college sports supporters, and a younger digital audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 41, Paul may be winding down his playing career, but his cultural footprint and business savvy is clearly just getting started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t your average athlete endorsement, and that&#8217;s exactly the point. AT&amp;T and Chris Paul didn&#8217;t just ink a deal; they built a narrative. In a world where consumers can smell inauthenticity from a mile away, anchoring a campaign in real family history is a bold and smart move. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CP3 isn&#8217;t acting in a commercial, he&#8217;s telling his own story, and that&#8217;s one of the most powerful things a brand can tap into. Watch for this to become a case study in purpose-driven sports marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Chris Paul\u2019s family connection to AT&amp;T make this campaign feel more authentic than a typical endorsement deal? How important is it for brand ambassadors to have a real-life story that ties into the company\u2019s message?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Chris Paul Brand Name: AT&amp;T Deal Type: Brand ambassador \/ endorsement partnership Announced: February 2026, activated around NBA All-Star Weekend in Los Angeles. Impact: Positions Chris Paul as a flagship face of AT&amp;T\u2019s long-term basketball strategy, deepens AT&amp;T\u2019s storytelling around \u201cconnection\u201d through his family legacy with the company, strengthens the brand\u2019s presence across [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,11,15],"tags":[],"class_list":["post-39587","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chris Paul Named Brand Ambassador for AT&amp;T<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Paul Named Brand Ambassador for AT&amp;T\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Chris Paul Brand Name: AT&amp;T Deal Type: Brand ambassador \/ endorsement partnership Announced: February 2026, activated around NBA All-Star Weekend in Los Angeles. Impact: Positions Chris Paul as a flagship face of AT&amp;T\u2019s long-term basketball strategy, deepens AT&amp;T\u2019s storytelling around \u201cconnection\u201d through his family legacy with the company, strengthens the brand\u2019s presence across [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T16:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-28T03:37:22+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chris Paul Named Brand Ambassador for AT&amp;T","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/","og_locale":"en_US","og_type":"article","og_title":"Chris Paul Named Brand Ambassador for AT&amp;T","og_description":"Celebrity Name: Chris Paul Brand Name: AT&amp;T Deal Type: Brand ambassador \/ endorsement partnership Announced: February 2026, activated around NBA All-Star Weekend in Los Angeles. Impact: Positions Chris Paul as a flagship face of AT&amp;T\u2019s long-term basketball strategy, deepens AT&amp;T\u2019s storytelling around \u201cconnection\u201d through his family legacy with the company, strengthens the brand\u2019s presence across [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-19T16:33:55+00:00","article_modified_time":"2026-02-28T03:37:22+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Chris Paul Named Brand Ambassador for AT&amp;T","datePublished":"2026-02-19T16:33:55+00:00","dateModified":"2026-02-28T03:37:22+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/"},"wordCount":586,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Brand Ambassador","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/","url":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/","name":"Chris Paul Named Brand Ambassador for AT&amp;T","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-19T16:33:55+00:00","dateModified":"2026-02-28T03:37:22+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/chris-paul-named-brand-ambassador-for-att\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Chris Paul Named Brand Ambassador for AT&amp;T"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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