{"id":39497,"date":"2026-02-17T16:51:57","date_gmt":"2026-02-17T16:51:57","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39497"},"modified":"2026-03-09T21:31:53","modified_gmt":"2026-03-09T21:31:53","slug":"the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/","title":{"rendered":"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/the-kid-laroi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Kid LAROI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/brands\/uber-eats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uber Eats<\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong>&nbsp;Brand partnership campaign titled &#8220;The Man LAROI&#8221; as part of Uber Eats&#8217; &#8220;Get Almost, Almost Anything&#8221; platform<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong>&nbsp;Campaign launched February 2, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong>&nbsp;This marks The Kid LAROI&#8217;s first brand deal of 2026, following a successful 2025 that included partnerships with YSL Beauty (MYSLF fragrance campaign) and Champion (global &#8220;Champions for Champion&#8221; campaign). The Grammy-nominated, multi-platinum Australian artist&#8217;s involvement brings significant cultural cache and helps Uber Eats reach younger demographics in the Australian and New Zealand markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Kid LAROI headlines Uber Eats\u2019 new \u201cThe Man LAROI\u201d instalment of its \u201cGet Almost, Almost Anything\u201d platform.<a href=\"https:\/\/www.uber.com\/en-AU\/newsroom\/from-kid-to-man-uber-eats-delivers-a-new-laroi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>In the ad, he orders a new name via Uber Eats and instantly ages into a frail, overworked version of himself.<a href=\"https:\/\/www.mediaweek.com.au\/the-kid-laroi-becomes-the-man-laroi-in-new-uber-eats-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The spot reinforces Uber Eats\u2019 shift from food-only delivery to an almost-anything convenience service.<a href=\"https:\/\/lbbonline.com\/news\/how-uber-eats-and-special-group-got-almost-almost-anything-with-help-from-kendall-jenner\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The partnership caps LAROI\u2019s evolution into a global brand magnet following YSL Beauty and Champion campaigns.<a href=\"https:\/\/vmagazine.com\/article\/the-kid-laroi-peso-pluma-discuss-starring-in-ysl-beautys-myslf-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uber Eats has tapped\u00a0The Kid LAROI\u00a0for its newest \u201cGet Almost, Almost Anything\u201d chapter, cheekily titled \u201cThe Man LAROI.\u201d The film opens in a boardroom, where executives debate giving him a more adult image while dismissively shushing him.<a href=\"https:\/\/www.mediaweek.com.au\/the-kid-laroi-becomes-the-man-laroi-in-new-uber-eats-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frustrated, LAROI reaches for the Uber Eats app and orders a new name so he is no longer \u201cthe Kid.\u201d<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.uber.com\/en-AU\/newsroom\/from-kid-to-man-uber-eats-delivers-a-new-laroi\/\"><\/a><br>A framed certificate for \u201cThe Man LAROI\u201d arrives, triggering a full-body transformation into an older, exhausted version of himself.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.bandt.com.au\/the-kid-laroi-ages-into-the-man-laroi-in-uber-eats-new-instalment-of-get-almost-almost-anything-via-special\/\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From hair loss to stage injuries and label troubles, the consequences escalate as his superstar lifestyle collides with sudden old age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad\u2019s \u201cbe careful what you wish for\u201d message underscores Uber Eats\u2019 promise: you can get almost anything, but some things should stay off the menu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Man LAROI for Uber Eats \ud83d\ude2d\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/orMlALEpWQk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Man LAROI\u201d continues Uber Eats\u2019 celebrity-heavy strategy seen in campaigns with&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/news\/addison-rae-matthew-mcconaughey-bradley-cooper-star-in-new-campaign-for-uber-eats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Addison Rae, Matthew McConaughey, and Bradley Cooper<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Music fans will recognize the brand\u2019s ongoing playbook from&nbsp;Charli XCX\u2019s star-studded Super Bowl campaign&nbsp;and&nbsp;Brian Cox\u2019s Uber One student membership spot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For LAROI, the Uber Eats tie-up follows his high-profile roles in YSL Beauty\u2019s MYSLF push and Champion\u2019s \u201cChampions for Champion\u201d work.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign signals a strategic shift in how Gen Z stars approach brand partnerships. LAROI\u2019s willingness to self-parody shows maturity beyond his 22 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aging-up concept cleverly plays on his \u201cKid\u201d moniker while resonating with young audiences who feel prematurely exhausted by hustle culture. Uber Eats continues proving that humor and self-awareness win over traditional celebrity endorsements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For LAROI, diversifying into lifestyle brands like Uber Eats, fashion (Champion), and beauty (YSL) demonstrates smart personal brand building beyond music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Gen Z audiences prefer self-aware, comedic celebrity ads over polished traditional endorsements? Does \u201cThe Man LAROI\u201d signal a new, more self\u2011aware era for the artist\u2019s public image? Can Uber Eats sustain its \u201cGet Almost, Almost Anything\u201d platform with endless celebrity iterations?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:\u00a0The Kid LAROI Brand Name:\u00a0Uber Eats\u200b Deal Type:&nbsp;Brand partnership campaign titled &#8220;The Man LAROI&#8221; as part of Uber Eats&#8217; &#8220;Get Almost, Almost Anything&#8221; platform Announced:&nbsp;Campaign launched February 2, 2026 Impact:&nbsp;This marks The Kid LAROI&#8217;s first brand deal of 2026, following a successful 2025 that included partnerships with YSL Beauty (MYSLF fragrance campaign) and Champion [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18],"tags":[],"class_list":["post-39497","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name:\u00a0The Kid LAROI Brand Name:\u00a0Uber Eats\u200b Deal Type:&nbsp;Brand partnership campaign titled &#8220;The Man LAROI&#8221; as part of Uber Eats&#8217; &#8220;Get Almost, Almost Anything&#8221; platform Announced:&nbsp;Campaign launched February 2, 2026 Impact:&nbsp;This marks The Kid LAROI&#8217;s first brand deal of 2026, following a successful 2025 that included partnerships with YSL Beauty (MYSLF fragrance campaign) and Champion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T16:51:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T21:31:53+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/","og_locale":"en_US","og_type":"article","og_title":"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign","og_description":"Celebrity Name:\u00a0The Kid LAROI Brand Name:\u00a0Uber Eats\u200b Deal Type:&nbsp;Brand partnership campaign titled &#8220;The Man LAROI&#8221; as part of Uber Eats&#8217; &#8220;Get Almost, Almost Anything&#8221; platform Announced:&nbsp;Campaign launched February 2, 2026 Impact:&nbsp;This marks The Kid LAROI&#8217;s first brand deal of 2026, following a successful 2025 that included partnerships with YSL Beauty (MYSLF fragrance campaign) and Champion [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-17T16:51:57+00:00","article_modified_time":"2026-03-09T21:31:53+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign","datePublished":"2026-02-17T16:51:57+00:00","dateModified":"2026-03-09T21:31:53+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/"},"wordCount":500,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/","name":"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-17T16:51:57+00:00","dateModified":"2026-03-09T21:31:53+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"The Kid LAROI Becomes \u201cThe Man LAROI\u201d In Uber Eats Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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