{"id":39487,"date":"2026-02-17T16:31:14","date_gmt":"2026-02-17T16:31:14","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39487"},"modified":"2026-03-09T21:32:59","modified_gmt":"2026-03-09T21:32:59","slug":"addison-rae-matthew-mcconaughey-bradley-cooper-star-in-new-campaign-for-uber-eats","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/addison-rae-matthew-mcconaughey-bradley-cooper-star-in-new-campaign-for-uber-eats\/","title":{"rendered":"Addison Rae, Matthew McConaughey, &#038; Bradley Cooper Star in New Campaign for Uber Eats"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/addison-rae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Addison Rae<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matthew-mcconaughey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matthew McConaughey<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bradley-cooper\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bradley Cooper<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/parker-posey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parker Posey<\/a> (main ad), with additional customizable cameos from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amelia-dimoldenberg\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amelia Dimoldenberg<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tramell-tillman\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tramell Tillman<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sauce-gardner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sauce Gardner<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jerry-rice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jerry Rice<\/a>, Pork Chop Womack, and Sourdough Sam<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong>&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/brands\/uber-eats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uber Eats<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong>&nbsp;Super Bowl LX commercial campaign featuring the first-ever &#8220;Build Your Own Super Bowl Commercial&#8221; interactive in-app experience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong>&nbsp;Initial teasers released January 25, 2026. Main campaign announcement on February 2-3, 2026. Full 60-second commercial aired during Super Bowl LX on February 8, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong>&nbsp;This marks Uber Eats&#8217; sixth consecutive Super Bowl appearance and the second year featuring Matthew McConaughey&#8217;s &#8220;football conspiracy theorist&#8221; character who believes football was invented to sell food. The campaign aims to establish Uber Eats&#8217; meal delivery supremacy, particularly with competitor DoorDash sitting out this year&#8217;s Super Bowl.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Addison Rae, Matthew McConaughey, and Bradley Cooper headline Uber Eats\u2019 star-packed Super Bowl LX \u201cHungry for the Truth\u201d campaign.<a href=\"https:\/\/www.uber.com\/newsroom\/super-bowl-lx-from-app-to-endzone\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Fans can build their own commercial in the Uber Eats app, mixing modular cameos like Amelia Dimoldenberg and NFL legends into 1,000+ ad combinations.<a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/uber-eats-2026-super-bowl-173451394.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The main spot turns McConaughey\u2019s \u201cfootball is really for food\u201d conspiracy into a showdown with Cooper during a 60-second in-game ad.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/uber-eats-2026-super-bowl-173451394.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200bThe campaign doubles as a promo engine, letting viewers unlock deals on game-day snacks by completing their custom Super Bowl LX cut.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uber Eats is revolutionizing Super Bowl advertising with its first-ever customizable commercial airing during Super Bowl LX on February 8, 2026. The food delivery giant continues its conspiracy-themed campaign from last year, now featuring an all-star cast.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/uber-eats-create-your-own-cameo-filled-super-bowl-ad-1236492786\/\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main spot showcases&nbsp;Matthew McConaughey&nbsp;driving&nbsp;Bradley Cooper&nbsp;insane with his \u201cFoodball\u201d theory. McConaughey\u2019s character obsessively points out food-related terminology in football: \u201chail mary,\u201d \u201cbeef,\u201d and field goals resembling forks. Cooper, playing the exasperated sports purist, pleads for McConaughey to \u201csquash this beef\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uber Eats Super Bowl Commercial 2026 EXTENDED CUT Matthew Mcconaughey, Bradley Cooper, Parker Pose\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KgWuNbniv4A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Addison Rae&nbsp;makes a memorable appearance sipping her hit song\u2019s namesake, Diet Pepsi, while dismissing McConaughey\u2019s antics with \u201cDon\u2019t drag me into this\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 25-year-old recently&nbsp;made her Grammys debut, performing \u201cFame Is a Gun\u201d as a Best New Artist nominee. Her debut album reached No. 4 on the Billboard 200.<a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/addison-rae-sips-diet-pepsi-185823849.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign\u2019s innovation lies in its interactive element. Starting February 3, users could log into the Uber Eats app and \u201corder\u201d their custom commercial. Options include \u2018Amelia\u2019s chicken,\u2019 \u2018Addison\u2019s Diet Coke,\u2019 \u2018Tramell\u2019s breakfast,\u2019 and \u2018Sauce &amp; fries\u2019. With over 36 hours of video content and 40 food-football scenarios, the possibilities seem endless.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/uber-eats-create-your-own-cameo-filled-super-bowl-ad-1236492786\/\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parker Posey&nbsp;co-stars alongside the leads, egging on their rivalry. The campaign also features Chicken Shop Date host&nbsp;Amelia Dimoldenberg, making her Super Bowl commercial debut. She expressed excitement about participating, noting she\u2019s a genuine Uber Eats customer who regularly orders food.<a href=\"https:\/\/people.com\/uber-eats-super-bowl-2026-ad-matthew-mcconaughey-bradley-cooper-parker-posey-11897989\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NFL legends&nbsp;Jerry Rice&nbsp;and&nbsp;Sauce Gardner&nbsp;filmed selectable scenes, alongside 49ers mascot&nbsp;Sourdough Sam&nbsp;and&nbsp;Pork Chop Womack. This deep bench of talent gives fans unprecedented control over their viewing experience.<a href=\"https:\/\/www.uber.com\/newsroom\/super-bowl-lx-from-app-to-endzone\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-and-wrangler-launch-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lainey Wilson partnered with Wrangler<\/a>, this campaign merges celebrity star power with brand engagement.<a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/addison-rae-sips-diet-pepsi-185823849.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uber Eats just cracked the code on personalized advertising. By letting fans become creative directors, they\u2019ve transformed passive viewers into active participants. This isn\u2019t just about celebrity cameos, it\u2019s about democratizing the Super Bowl advertising experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign brilliantly capitalizes on two Super Bowl obsessions: celebrity-packed commercials and game-day food. With over 1,000 combinations, every viewer gets a unique experience tailored to their preferences. This level of customization could reshape how brands approach Super Bowl advertising altogether.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/uber-eats-2026-super-bowl-173451394.html\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cFoodball\u201d conspiracy angle is genius marketing. It playfully acknowledges what everyone knows: Super Bowl Sunday drives massive food delivery orders. By making the connection explicit through humor, Uber Eats positions itself as the essential Super Bowl companion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will customizable commercials become the new standard for Super Bowl advertising, or is this a one-time gimmick? Could this interactive format work for other major cultural events beyond the Super Bowl?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:\u00a0Addison Rae, Matthew McConaughey, Bradley Cooper, and Parker Posey (main ad), with additional customizable cameos from Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack, and Sourdough Sam Brand Name:&nbsp;Uber Eats Deal Type:&nbsp;Super Bowl LX commercial campaign featuring the first-ever &#8220;Build Your Own Super Bowl Commercial&#8221; interactive in-app experience Announced:&nbsp;Initial teasers released [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,19,15],"tags":[],"class_list":["post-39487","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Addison Rae, Matthew McConaughey, &amp; Bradley Cooper Star in New Campaign for Uber Eats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/addison-rae-matthew-mcconaughey-bradley-cooper-star-in-new-campaign-for-uber-eats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addison Rae, Matthew McConaughey, &amp; Bradley Cooper Star in New Campaign for Uber Eats\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name:\u00a0Addison Rae, Matthew McConaughey, Bradley Cooper, and Parker Posey (main ad), with additional customizable cameos from Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack, and Sourdough Sam Brand Name:&nbsp;Uber Eats Deal Type:&nbsp;Super Bowl LX commercial campaign featuring the first-ever &#8220;Build Your Own Super Bowl Commercial&#8221; 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