{"id":39484,"date":"2026-02-17T16:23:48","date_gmt":"2026-02-17T16:23:48","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39484"},"modified":"2026-03-09T21:33:07","modified_gmt":"2026-03-09T21:33:07","slug":"charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/","title":{"rendered":"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charli-xcx\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charli XCX<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/brands\/poppi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poppi<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong>&nbsp;Super Bowl LX commercial featuring Charli XCX and Rachel Sennott to launch Poppi&#8217;s &#8220;Make It poppi&#8221; campaign\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong>&nbsp;Initial teaser released February 4, 2026. Full 30-second commercial aired during Super Bowl LX on February 8, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong>&nbsp;This marks Poppi&#8217;s third consecutive Super Bowl appearance and first since being acquired by PepsiCo. The commercial strategically tied into the theatrical release of Charli XCX&#8217;s A24 mockumentary &#8220;The Moment&#8221; (directed by Aidan Zamiri), which premiered at the Sundance Film Festival and opened in theaters the same weekend as the Super Bowl. The campaign positions Poppi as a culturally fluent lifestyle brand rather than just a beverage, targeting Gen Z consumers by partnering with &#8220;individuals who shape culture rather than pursue it&#8221;.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charli XCX reunites with \u201cThe Moment\u201d director Aidan Zamiri and co-star Rachel Sennott for Poppi\u2019s Super Bowl LX commercial airing February 8, 2026<a href=\"https:\/\/people.com\/charli-xcx-stars-in-poppis-super-bowl-2026-commercial-with-rachel-sennott-exclusive-11896817\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The prebiotic soda brand\u2019s teaser shows the duo exchanging \u201cvibes\u201d in a classroom setting with vibrant neon visuals<a href=\"https:\/\/www.billboard.com\/culture\/tv-film\/charli-xcx-super-bowl-commercial-poppi-teaser-rachel-sennott-1236173467\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>This marks Charli\u2019s second consecutive Super Bowl appearance after starring in Uber Eats\u2019 2025 campaign alongside Martha Stewart<a href=\"https:\/\/people.com\/charli-xcx-stars-in-poppis-super-bowl-2026-commercial-with-rachel-sennott-exclusive-11896817\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>The campaign launches the same weekend \u201cThe Moment,\u201d Charli\u2019s A24 mockumentary, debuts in theaters following its Sundance premiere<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Moment_(2026_film)\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Charli XCX, 33, brings her signature \u201cBrat\u201d energy to Poppi\u2019s first-ever Super Bowl commercial. The teaser features the Grammy-winning artist in a quirky classroom scene. She exchanges enthusiastic \u201cvibes!\u201d with\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rachel-sennott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Sennott<\/a>, 30, creating an instantly memorable moment.<a href=\"https:\/\/www.billboard.com\/culture\/tv-film\/charli-xcx-super-bowl-commercial-poppi-teaser-rachel-sennott-1236173467\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Director Aidan Zamiri crafted the spot with pulsating dance beats and neon colors. He previously helmed \u201cThe Moment,\u201d the mockumentary starring both Charli and Sennott. The commercial airs during Super Bowl LX when the Seattle Seahawks face the New England Patriots.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.music-news.com\/news\/UK\/186844\/Charli-xcx-to-star-in-Super-Bowl-ad\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind-the-scenes photos show the stars wearing matching t-shirts reading \u201cRachel is the moment\u201d and \u201cCharli is the moment\u201d. Poppi\u2019s SVP of marketing Kristina MacIntosh praised the collaboration. She stated the trio \u201cshape culture rather than pursue it\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poppi has been building its celebrity roster strategically. Post Malone became an investor in the brand in 2024. He previously starred in Bud Light\u2019s viral Super Bowl ad.<a href=\"https:\/\/www.dealdigest.com\/post-malone-becomes-an-investor-in-poppi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<a href=\"https:\/\/people.com\/charli-xcx-stars-in-poppis-super-bowl-2026-commercial-with-rachel-sennott-exclusive-11896817\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charli XCX continues riding the wave of her blockbuster \u201cBrat\u201d album. The record peaked at No. 3 on the Billboard 200 and earned her three Grammy Awards. Her 2024 release sparked the viral \u201cBrat Summer\u201d phenomenon.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wmagazine.com\/culture\/aidan-zamiri-the-moment-charli-xcx-interview\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rachel Sennott recently starred in \u201cI Love LA\u201d after gaining fame through comedy roles. She appears alongside Charli in \u201cThe Moment,\u201d which premiered at Sundance in January 2026. The A24 film explores fame\u2019s absurdities through a hyper-meta lens.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Moment_(2026_film)\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t Charli\u2019s first Super Bowl rodeo. Last year, she appeared in Uber Eats\u2019 \u201cWe Listen and We Don\u2019t Judge\u201d campaign. Martha Stewart memorably confessed she thought \u201cCharli XCX\u201d was a wifi password.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uber Eats Super Bowl Commercial Teaser 2025 ft Matthew McConaughey, Martha Stewart, and Charli XCX\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q-AQOkaAN1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charli\u2019s back-to-back Super Bowl appearances cement her status as advertising\u2019s most sought-after pop star. Poppi\u2019s choice reflects a strategic pivot toward culture-shaping celebrities rather than traditional influencers. The timing couldn\u2019t be better, capitalizing on \u201cThe Moment\u2019s\u201d theatrical release creates a perfect marketing synergy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also underscores how rising beverage brands now compete for the same cultural space as legacy soft drinks by pairing edgy creatives with buzzy, internet\u2011literate stars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Charli\u2019s back\u2011to\u2011back Super Bowl presence signal a new wave of pop\u2011star dominance in Big Game advertising?&nbsp;<a href=\"https:\/\/www.ispot.tv\/ad\/TAQM\/uber-eats-super-bowl-2025-teaser-charli-xcx-explains-football-featuring-charli-xcx\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>Will Poppi\u2019s quirky \u201cvibes\u201d classroom help it stand out against decades\u2011old soda rivals on game day?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:&nbsp;Charli XCX Brand Name:\u00a0Poppi Deal Type:&nbsp;Super Bowl LX commercial featuring Charli XCX and Rachel Sennott to launch Poppi&#8217;s &#8220;Make It poppi&#8221; campaign\u200b Announced:&nbsp;Initial teaser released February 4, 2026. Full 30-second commercial aired during Super Bowl LX on February 8, 2026 Impact:&nbsp;This marks Poppi&#8217;s third consecutive Super Bowl appearance and first since being acquired by [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,18],"tags":[],"class_list":["post-39484","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name:&nbsp;Charli XCX Brand Name:\u00a0Poppi Deal Type:&nbsp;Super Bowl LX commercial featuring Charli XCX and Rachel Sennott to launch Poppi&#8217;s &#8220;Make It poppi&#8221; campaign\u200b Announced:&nbsp;Initial teaser released February 4, 2026. Full 30-second commercial aired during Super Bowl LX on February 8, 2026 Impact:&nbsp;This marks Poppi&#8217;s third consecutive Super Bowl appearance and first since being acquired by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T16:23:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T21:33:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign","og_description":"Celebrity Name:&nbsp;Charli XCX Brand Name:\u00a0Poppi Deal Type:&nbsp;Super Bowl LX commercial featuring Charli XCX and Rachel Sennott to launch Poppi&#8217;s &#8220;Make It poppi&#8221; campaign\u200b Announced:&nbsp;Initial teaser released February 4, 2026. Full 30-second commercial aired during Super Bowl LX on February 8, 2026 Impact:&nbsp;This marks Poppi&#8217;s third consecutive Super Bowl appearance and first since being acquired by [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-02-17T16:23:48+00:00","article_modified_time":"2026-03-09T21:33:07+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign","datePublished":"2026-02-17T16:23:48+00:00","dateModified":"2026-03-09T21:33:07+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/"},"wordCount":598,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/","name":"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-02-17T16:23:48+00:00","dateModified":"2026-03-09T21:33:07+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Charli XCX Stars in Teaser for Poppi\u2019s Super Bowl Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/39484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=39484"}],"version-history":[{"count":1,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/39484\/revisions"}],"predecessor-version":[{"id":39972,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/39484\/revisions\/39972"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=39484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=39484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=39484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}