{"id":39480,"date":"2026-02-17T16:15:17","date_gmt":"2026-02-17T16:15:17","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=39480"},"modified":"2026-03-09T21:33:16","modified_gmt":"2026-03-09T21:33:16","slug":"ben-affleck-matt-leblanc-jennifer-aniston-and-jason-alexander-star-in-super-bowl-campaign-for-dunkins","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ben-affleck-matt-leblanc-jennifer-aniston-and-jason-alexander-star-in-super-bowl-campaign-for-dunkins\/","title":{"rendered":"Ben Affleck, Matt LeBlanc, Jennifer Aniston, and Jason Alexander Star In Super Bowl Campaign for Dunkin\u2019s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ben-affleck\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Affleck<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matt-leblanc\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt LeBlanc<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennifer-aniston\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Aniston<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jason-alexander\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Alexander<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/brands\/dunkin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dunkin&#8217;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong>&nbsp;Super Bowl LX commercial titled &#8220;Good Will Dunkin'&#8221; featuring a 1990s sitcom-themed parody of Affleck&#8217;s 1997 film&nbsp;<em>Good Will Hunting<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong>&nbsp;Initial teaser released January 30, 2026 during the Grammy Awards broadcast. Full 60-second commercial aired during Super Bowl LX on February 8, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong>&nbsp;This marks Ben Affleck&#8217;s fourth consecutive year starring in Dunkin&#8217;s Super Bowl commercial (2023, 2024, 2025, and 2026), cementing his status as Dunkin&#8217;s unofficial brand ambassador and &#8220;DunKing&#8221;. The 2026 spot represents Dunkin&#8217;s most star-studded campaign yet, assembling iconic 1990s sitcom stars from&nbsp;<em>Friends<\/em>,&nbsp;<em>Seinfeld<\/em>,&nbsp;<em>Cheers<\/em>,&nbsp;<em>The Fresh Prince of Bel-Air<\/em>,&nbsp;<em>Family Matters<\/em>, and&nbsp;<em>A Different World<\/em>. The commercial featured Ted Danson reprising his&nbsp;<em>Cheers<\/em>&nbsp;character Sam Malone.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ben Affleck reunites with \u201990s TV legends Jennifer Aniston, Matt LeBlanc, and Jason Alexander for Dunkin\u2019s fourth consecutive Super Bowl campaign, titled \u201cGolden Cringe.\u201d<a href=\"https:\/\/timesofindia.indiatimes.com\/sports\/nfl\/news\/ben-affleck-joins-jennifer-aniston-matt-leblanc-and-jason-alexander-for-dunkins-super-bowl-lx-teaser\/articleshow\/127869403.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The teaser features Affleck pitching a mysterious VHS tape labeled \u201cNetwork Pilot \u201995 v3\u201d that he describes as \u201cmonster cringe\u2026 golden cringe\u201d to the skeptical sitcom stars\u200b.<a href=\"https:\/\/parade.com\/news\/ben-affleck-super-bowl-dunkin-ad-features-jennifer-fans-will-recognize\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li>This continues Dunkin\u2019s celebrity-driven Super Bowl franchise, following 2024\u2019s \u201cDunKings\u201d boy-band concept with&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matt-damon\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Damon<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-brady\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Brady<\/a>.<a href=\"https:\/\/news.dunkindonuts.com\/news\/dunkin-dunkings-super-bowl-commercial-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The full commercial will air during Super Bowl LX on February 8, 2026, after the teaser debuted during the Grammy Awards on February 1.<a href=\"https:\/\/www.adweek.com\/creativity\/ben-affleck-pitches-tv-legends-in-dunkins-super-bowl-teaser\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dunkin&#039; Super Bowl Commercial Teaser 2026 Ben Affleck, Jennifer Aniston, Matt LeBlanc Ad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CSmpEJuLhcw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dunkin\u2019 has transformed its Super Bowl advertising into a star-studded annual franchise.\u00a0Ben Affleck\u00a0returns for his fourth consecutive year. The Oscar-winning actor and director most recently appeared in\u00a0<em>The Accountant 2<\/em>\u00a0and continues producing through Artists Equity.<a href=\"https:\/\/timesofindia.indiatimes.com\/sports\/nfl\/news\/ben-affleck-joins-jennifer-aniston-matt-leblanc-and-jason-alexander-for-dunkins-super-bowl-lx-teaser\/articleshow\/127869403.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cGolden Cringe\u201d teaser opens with Affleck popping a vintage VHS into a player. He pitches the mysterious tape to three skeptical \u201990s television icons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennifer Aniston, fresh off her continued success with\u00a0<em>The Morning Show<\/em>, appears unimpressed.\u00a0Matt LeBlanc, who starred in\u00a0<em>Friends<\/em>\u00a0for ten seasons, cautiously asks for a copy.\u00a0Jason Alexander, the\u00a0<em>Seinfeld<\/em>\u00a0legend known for his role as George Costanza, watches in stunned silence.<a href=\"https:\/\/parade.com\/news\/ben-affleck-super-bowl-dunkin-ad-features-jennifer-fans-will-recognize\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affleck delivers his pitch with characteristic enthusiasm. \u201cWhat\u2019s old is new, what\u2019s cringe is good, what\u2019s up is down,\u201d he declares. He recounts how studios and networks rejected his vision. Only Dunkin\u2019 believed in him since 1992.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/timesofindia.indiatimes.com\/sports\/nfl\/news\/ben-affleck-joins-jennifer-aniston-matt-leblanc-and-jason-alexander-for-dunkins-super-bowl-lx-teaser\/articleshow\/127869403.cms\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The teaser builds tension as the celebrities watch the tape. Aniston sternly warns, \u201cNo one can see this\u201d. The mystery content remains hidden until the full commercial airs.<a href=\"https:\/\/timesofindia.indiatimes.com\/sports\/nfl\/news\/ben-affleck-joins-jennifer-aniston-matt-leblanc-and-jason-alexander-for-dunkins-super-bowl-lx-teaser\/articleshow\/127869403.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign marks Dunkin\u2019s strategic evolution of celebrity partnerships. Previous years featured Matt Damon, Tom Brady, Jennifer Lopez, Jeremy Strong, and Casey Affleck. The brand cleverly taps into \u201990s nostalgia by uniting stars from two of television\u2019s most beloved sitcoms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dunkin\u2019 \u2018The DunKings\u2019 ft Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, &amp; Fat Joe\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9gGTJyQFkuY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dunkin\u2019 joins a growing trend of brands investing heavily in Super Bowl star power. T-Mobile previously enlisted&nbsp;Jason Momoa alongside&nbsp;<em>Scrubs<\/em>&nbsp;stars Zach Braff and Donald Faison&nbsp;for their Big Game commercial. Like Dunkin\u2019s nostalgic approach, T-Mobile leveraged beloved TV franchises to create memorable advertising moments.<a href=\"https:\/\/www.dealdigest.com\/jason-momoa-teams-up-with-scrubs-stars-for-t-mobile-super-bowl-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dunkin\u2019 has masterfully created appointment viewing for its Super Bowl spots by building multi-year storytelling around Ben Affleck\u2019s authentic brand enthusiasm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pivot from boy-band parody to \u201990s sitcom nostalgia shows smart creative evolution while maintaining celebrity firepower. By uniting&nbsp;<em>Friends<\/em>&nbsp;and&nbsp;<em>Seinfeld<\/em>&nbsp;stars, Dunkin\u2019 taps into powerful cultural touchstones that resonate across generations.<a href=\"https:\/\/news.designrush.com\/dunkin-big-game-teaser-ben-affleck-jennifer-aniston-matt-leblanc-jason-alexander\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cmonster cringe\u201d positioning is brilliantly self-aware marketing. Affleck openly embraces embarrassment as entertainment, making audiences complicit in the joke. This vulnerability creates emotional connection while keeping Dunkin\u2019 culturally relevant beyond coffee and donuts.\u200b<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.foxnews.com\/tech\/watch-super-bowl-lx-ads-10-must-see-commercials\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following T-Mobile\u2019s successful strategy of pairing action stars with sitcom legends, Dunkin\u2019s celebrity Super Bowl campaigns demonstrate how nostalgia-driven casting can cut through the Big Game advertising clutter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These partnerships prove that authentic celebrity relationships outperform traditional endorsement deals in creating viral moments.<a href=\"https:\/\/www.dealdigest.com\/jason-momoa-teams-up-with-scrubs-stars-for-t-mobile-super-bowl-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Dunkin\u2019s multi-year celebrity franchise strategy set a new standard for Super Bowl advertising continuity? Will other QSR brands attempt similar celebrity-driven storytelling franchises for major sporting events?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:\u00a0Ben Affleck, Matt LeBlanc, Jennifer Aniston, Jason Alexander Brand Name:\u00a0Dunkin&#8217; Deal Type:&nbsp;Super Bowl LX commercial titled &#8220;Good Will Dunkin&#8217;&#8221; featuring a 1990s sitcom-themed parody of Affleck&#8217;s 1997 film&nbsp;Good Will Hunting Announced:&nbsp;Initial teaser released January 30, 2026 during the Grammy Awards broadcast. Full 60-second commercial aired during Super Bowl LX on February 8, 2026 Impact:&nbsp;This [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11],"tags":[],"class_list":["post-39480","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ben Affleck, Matt LeBlanc, Jennifer Aniston, and Jason Alexander Star In Super Bowl Campaign for Dunkin\u2019s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ben-affleck-matt-leblanc-jennifer-aniston-and-jason-alexander-star-in-super-bowl-campaign-for-dunkins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben Affleck, Matt LeBlanc, Jennifer Aniston, and Jason Alexander Star In Super Bowl Campaign for Dunkin\u2019s\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name:\u00a0Ben Affleck, Matt LeBlanc, Jennifer Aniston, Jason Alexander Brand Name:\u00a0Dunkin&#8217; Deal Type:&nbsp;Super Bowl LX commercial titled &#8220;Good Will Dunkin&#039;&#8221; featuring a 1990s sitcom-themed parody of Affleck&#8217;s 1997 film&nbsp;Good Will Hunting Announced:&nbsp;Initial teaser released January 30, 2026 during the Grammy Awards broadcast. 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