{"id":38800,"date":"2024-09-09T16:01:47","date_gmt":"2024-09-09T16:01:47","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=38800"},"modified":"2024-09-09T16:01:50","modified_gmt":"2024-09-09T16:01:50","slug":"sabrina-carpenter-signs-new-endorsement-deal-with-redken","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/","title":{"rendered":"Sabrina Carpenter Signs New Endorsement Deal with Redken"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sabrina Carpenter x Redken \ud83d\udc8b\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/upbC8Zh34Z8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/endorsements\/\">Sabrina Carpenter<\/a> has officially signed on as <a href=\"https:\/\/bookingagentinfo.com\/brands\/redken\/\">Redken\u2019s<\/a> first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter&#8217;s influence, not only due to the success of her latest album <em>Short n\u2019 Sweet<\/em>, which debuted at the top of the Billboard charts, but also because of her viral curtain bangs hairstyle that has been trending in searches throughout 2024. In January, Google Trends reported that Carpenter had the \u201ctop trending bangs of the month\u201d for December, and by March, searches for \u201cwispy curtain bangs\u201d surged ahead of her <em>Espresso<\/em> music video release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact on Redken:<\/strong> Sabrina Carpenter\u2019s collaboration with Redken is strategic, leveraging her growing cultural and musical influence. Redken has previously worked with \u201cGlobal Brand Muse\u201d models like Amber Le Bon and Crystal Renn, but this marks the first time the brand has chosen a celebrity ambassador, elevating its presence in the beauty industry through Carpenter\u2019s massive fanbase and her connection to trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Career Highlights:<\/strong> Sabrina Carpenter&#8217;s latest album <em>Short n\u2019 Sweet<\/em> made a massive impact, landing 15 songs on Spotify&#8217;s Top 200 chart. The success of her album also propelled Island Records to dominate the record label market share. When <em>Short n\u2019 Sweet<\/em> was released, Island Records reached the #2 spot in market share, driven by Carpenter\u2019s strong streaming numbers and chart presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Other Endorsements:<\/strong> Sabrina Carpenter has collaborated with several high-profile brands, showcasing her versatility and appeal. <a href=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-collaborates-with-erewhon-on-the-short-n-sweet-smoothie\/\">She recently partnered with Erewhon<\/a>, where she created her own signature drink, and has worked with <a href=\"https:\/\/bookingagentinfo.com\/brands\/converse\/\">Converse<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/samsung\/\">Samsung<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/skims\/\">SKIMS<\/a>, and other major brands. Her ability to transcend industries\u2014from music to fashion and lifestyle\u2014makes her an ideal ambassador for Redken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this partnership, Sabrina Carpenter continues to expand her influence in both the beauty and entertainment sectors, bringing her signature style and star power to Redken\u2019s lineup.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabrina Carpenter has officially signed on as Redken\u2019s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter&#8217;s influence, not only due to the success of her latest album Short n\u2019 Sweet, which debuted at the top of the Billboard charts, but also because of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,11,18],"tags":[],"class_list":["post-38800","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sabrina Carpenter Signs New Endorsement Deal with Redken<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabrina Carpenter Signs New Endorsement Deal with Redken\" \/>\n<meta property=\"og:description\" content=\"Sabrina Carpenter has officially signed on as Redken\u2019s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter&#8217;s influence, not only due to the success of her latest album Short n\u2019 Sweet, which debuted at the top of the Billboard charts, but also because of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T16:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T16:01:50+00:00\" \/>\n<meta name=\"author\" content=\"John Dody\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Dody\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sabrina Carpenter Signs New Endorsement Deal with Redken","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/","og_locale":"en_US","og_type":"article","og_title":"Sabrina Carpenter Signs New Endorsement Deal with Redken","og_description":"Sabrina Carpenter has officially signed on as Redken\u2019s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter&#8217;s influence, not only due to the success of her latest album Short n\u2019 Sweet, which debuted at the top of the Billboard charts, but also because of [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/","og_site_name":"Booking Agent Info News","article_published_time":"2024-09-09T16:01:47+00:00","article_modified_time":"2024-09-09T16:01:50+00:00","author":"John Dody","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Dody","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-signs-new-endorsement-deal-with-redken\/"},"author":{"name":"John 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