Philadelphia Eagles center Jason Kelce has teamed up once again with Campbell’s Chunky Soup for their latest campaign, which highlights the brand’s beefy, protein-packed soups. Alongside New York Giants defensive tackle Dexter Lawrence, Kelce brings his signature humor and larger-than-life persona to a series of ads showcasing the savory appeal of Campbell’s Chunky soups.
Campaign Details: In one of the standout spots, Kelce leans into cozy vibes, lounging on a bearskin rug in front of a roaring fireplace, dressed in a robe, fully embracing the luxurious feel of savoring Chunky’s hearty soups. The humorous ad emphasizes both comfort and indulgence, making it memorable and fun for audiences.
Meanwhile, Lawrence takes the spotlight in another ad, exuding confidence as he struts on a treadmill in his home gym. With “Stay Sexy” emblazoned on a mirror in front of him, Lawrence showcases the brand’s Chunky Chili Mac while adding his own brand of swagger and beefy bravado.
Partnership History: This marks Kelce’s second year partnering with Campbell’s Chunky. Last year, he starred in the popular Bragging Rights campaign, which played off the sibling rivalry between Jason and his brother, Kansas City Chiefs star Travis Kelce. The success of that campaign set the stage for this new series, continuing the humor and relatability that fans love.
With Jason Kelce’s comedic touch and down-to-earth charm, Campbell’s Chunky Soup continues to appeal to sports fans and everyday consumers, blending humor with the hearty satisfaction that the brand’s soups are known for.
