Chicago Sky rookie and WNBA All-Star Angel Reese has turned a clever tweet into a lucrative endorsement deal with Reese’s Pieces. The partnership, announced on Wednesday, marks a unique collaboration between the basketball star and the iconic candy brand owned by Hershey’s.
The Birth of “Reese’s Pieces”
The idea for the partnership originated from a tweet Reese sent out after being selected by the Chicago Sky in the 2024 WNBA Draft. In the tweet, she asked her fans for a new nickname to replace “Bayou Barbie.” One fan’s suggestion, “Reese’s Pieces,” quickly caught on, sparking interest from the candy brand and leading to this exciting marketing opportunity.
Launch of “Angel Reese x Reese’s Pieces” Merchandise
To celebrate the partnership, Reese has launched a limited edition “Angel Reese x Reese’s Pieces” logo collection. The exclusive merchandise is available through her official website, TheAngelReese.com, allowing fans to purchase items that blend her unique brand with the beloved candy.
Angel Reese’s Expanding Brand Portfolio
This collaboration with Reese’s Pieces is the latest in a series of high-profile endorsements for Angel Reese. The WNBA star has also partnered with brands like Beats By Dre, Coach, Raising Cane’s, Reebok, Starry, and many others, solidifying her presence both on and off the court.
Impact of the Partnership
The “Angel Reese x Reese’s Pieces” collaboration not only showcases Reese’s growing influence in the sports and entertainment industries but also highlights the power of social media in creating innovative branding opportunities. As Reese continues to build her brand, this partnership with Reese’s Pieces is yet another example of her ability to connect with fans and leverage her platform in creative ways.
