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Alia Bhatt
L'Oreal

Alia Bhatt Signs New Endorsement Deal with L’Oréal Paris

John Dody
09/03/24 8:38PM

L’Oréal Paris has announced Indian actress Alia Bhatt as its newest global brand ambassador. The 31-year-old actress will front the French beauty brand’s global campaigns this autumn, appearing across television, digital, and social media platforms. This partnership further solidifies Bhatt’s position as a prominent figure in the global beauty industry.

Career Highlights: Alia Bhatt is one of the most acclaimed actresses in Indian cinema, known for her versatile roles in films such as Darlings, Heart of Stone, and Highway. Her performances have earned her widespread recognition and numerous awards, making her one of the leading actresses of her generation. In 2024, Bhatt was named one of Time magazine’s 100 Most Influential People, a testament to her impact both within and beyond the entertainment industry.

Global Influence: Bhatt’s appointment as a global ambassador for L’Oréal Paris places her alongside a distinguished lineup of brand ambassadors, including actresses Eva Longoria, Elle Fanning, Simone Ashley, and Viola Davis, singer Camila Cabello, and model Kendall Jenner. The brand’s ambassadorial team reflects its commitment to diversity and global representation. Earlier this year, L’Oréal Paris also appointed Nigerian actress Temi Otedola as its first African Digital Ambassador, further expanding its reach into new markets.

Previous Endorsements: In addition to her new role with L’Oréal Paris, Alia Bhatt was named Gucci’s first Indian global ambassador last year, marking her growing influence in the luxury fashion sector. Her endorsement deals with such prestigious brands highlight her global appeal and her ability to resonate with audiences across different cultures and markets.

As the new face of L’Oréal Paris, Alia Bhatt will bring her unique blend of beauty, talent, and charisma to the brand’s campaigns, connecting with consumers worldwide. This partnership marks another significant milestone in Bhatt’s career, underscoring her status as a global icon in both the entertainment and fashion industries.

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