- SNL star Chloe Fineman fronts Andie's Italian Riviera-themed summer swimwear campaign, a strictly advertising partnership, not a design collab.
- The 35-piece Riviera Collection is sold exclusively at andie.com; campaign runs across Meta, Google, and Fineman's own social channels.
- Andie CEO Melanie Travis confirmed the brand is up double digits year-over-year, off the back of a sold-out Target debut and growing wholesale at Nordstrom, REI, and Anthropologie.
- This is Fineman's first partnership with Andie; the brand previously tapped Demi Moore and Mindy Kaling for sold-out design collaborations.
Chloe Fineman, the 37-year-old Saturday Night Live repertory player and comedian, is the face of Andie’s new Riviera Collection, a 35-style summer swimwear drop inspired by the glamor of the Italian coast.
The campaign, shot by photographer Huy Luong inside a Lower East Side townhouse styled to look like a Mediterranean pool house, launched June 3 across digital, social, and homepage placements.
Fineman called out the Mallorca halter one-piece as her personal favorite, incidentally, the first halter Andie has ever made.
CEO and founder Melanie Travis told WWD she chose Fineman for her comedy-forward fanbase, noting Andie customers “love comedy even more than fashion.” Travis also teased a potential future design collab with Fineman, following the brand’s earlier sold-out partnerships with Demi Moore and Mindy Kaling.
On the celebrity brand deal front, this pairing follows a wave of similar summer swim campaigns, similar to how Maya Jama fronted Agent Provocateur’s sizzling summer swim push and Hailey Bieber starred in Calzedonia’s retro-inspired swimwear campaign.
Off-set, Fineman is currently active with Frank & Eileen on a limited-edition striped shirt collection created alongside her mother (already sold out), and previously partnered with denim label Mother on a retro capsule in September 2024.
Takeaways
Andie’s casting playbook is becoming clear: instead of supermodels, they’re going after culturally sticky personalities with loyal, niche audiences.
Fineman’s SNL platform and genuine fashion enthusiasm make her an unusually authentic fit for a swimwear campaign, and Travis’ comment about a potential design collab suggests this relationship could deepen well beyond one ad cycle.
Meanwhile, Fineman’s back-to-back brand deals (Frank & Eileen, Mother, now Andie) in quick succession show she’s actively building a fashion identity alongside her comedy career, a dual lane that’s increasingly common for late-night talent crossing into lifestyle brands.
Could a Fineman x Andie design collab actually rival the sellout success of the Demi Moore and Mindy Kaling drops? Is comedy-forward casting, rather than model or influencer casting, the next smart move for DTC swimwear brands trying to cut through?
