My name is Gladia and I teach naturalista’s how to develop a natural hair regimen in just 7-steps. I had the privilege of helping thousands of students. We are looking for celebrities in this niche or who have audiences with this niche to come together and spread the word about their products or support of this community. We want women of color to learn to love themselves naturally.
Congratulations on such an incredible initiative of teaching women of color to embrace and care for their natural hair. There are a number of steps to take to book a celebrity for your podcast, and the first and most important would be identifying the celebs that you are interested in featuring. I would also recommend identifying more than you need, in the event all are not available. After identifying the celebs you are interested in, identify who their managers are; then compose a specific and detailed email, stating your reasons for wanting that person on your podcast. Also include interesting details that you think would be added incentives to having them agree to be on your podcast, such as the number of followers or listeners that tune in to your podcast, and why you believe being on your podcast would extend their influence or following, and how they fit with the values you teach or highlight via your podcast. In the event that they have no Manager, I would recommend contacting them directly via social media. And don't give up if you don't receive a response immediately. Be patient and try again. Best of luck to you and your podcast's continued success!
Dear Gladia, I am really excited to find out about your project! Sounds very interesting, and I am sure you will be able to find a celebrity to promote it. Firstly, you will have to do a small research and find the celebrities who you think would be the best for your product. I believe you already have an idea of what kind of celeb that would be, but a bit more of research would not hurt. After selecting, you should reach to their PR. In the case they do not have one, you should go to their management and email them all the necessary details. The most important details to include in your email are: who you are, the subject or focus of your podcast, previous high profile guests who have participated in interviews, and numbers or statistics regarding the size of your audience or viewership. In addition, add a personal touch to the message and tell the celebrity team why did you choose them for your product. Of course, be concise and avoid long emails. You can use the Booking Agent Info database to find the contact details you need or/and use the blog page to get more advice on how to reach the celebrity representatives. I find this article very useful for your inquiry: https://blog.bookingagentinfo.com/how-to-get-a-celebrity-guest-on-your-podcast/. Wish you all the luck with your project!
Make a list of potential guests you would like to have on your podcast. From there you can narrow it down according to your prerequisites. It’s also helpful to have a couple options in case your first choice is unavailable. Because your podcast caters to a specific demographic, I would start by researching celebrities, and even influencers, who advocate for natural hair and natural hair products, as well as those with a large minority following. Your interest is in women specifically, so also think about minority women in the industry who actively promote and speak about self-love and femininity. When you are ready to set up the interview, you would need to email the celebrity’s publicist. Your inquiry email should be concise and include background information about you, the focus of your podcast, past celebrity guests, and viewership information (i.e. who your audience is, size). Explain why you think the celebrity would be a good fit for your audience and how they can benefit from the increased exposure. Your email also needs to include interview logistics such as: meeting place, length of conversation, list of potential questions, and a call back number in case the publicist decides to reach out. Celebrities have busy schedules, so if possible, be flexible with your time. If you have a tight schedule, you may consider paying a fee for the interview. It is an added expense, but one that may offer your podcast certain perks such as social media exposure. One more thing to note: If you video record your interviews, please let the publicist know.
When you find a celebrity that will support the community, you would want to contact their PR or their manager, in case that they do not have PR. I highly recommend you to read this article, it is related to your question.
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