I have a brand new podcast that is one episode in with another three ready for weekly release. I have my guests talk about an album (any of the genres of rock) that tells a story in their life. How do I attract public figures when I am brand new and still building an audience and a brand?

MS

Hi , we are a startup cie that have the technology and create this new technology apps that create a buzz in the tech industry insider, I already know that we are a major hit base on the offers that we receiving from silicon valley’s lately, but we want to increase our economic value weight before make a deal with majors, or just running it ourselves by self promoting the app by collaborate with public figures or influencers that will help construct our ground followers on social media ect...can you advise me how to approach them for a certain collaborative partnership or just pay them the price Based on the price that your website subgest ? Thank you for your quick answer

Hi Maxime. Nowadays, most celebrities prefer a long-term partnership over a one-time-off deal, especially if they find affinity with your brand and see the potential of this business venture. You can reach out to their managers to discuss and work on a partnership or licensing deal. In your initial email, you should briefly introduce yourself, your brand, and the type of partnership you hope to engage with them. The most important thing that the celebrity will consider is your brand and if the image fits them. Then, they would also want to know the type of partnership and monetary gains they will receive. Some celebrities may also want to invest. As the brand owner, you will have to decide on the type of partnership that works best for your company at this time. One of the major factors will be the capital available to afford the celebrity. Some brands offer a small upfront payment with a piece of equity in the company. This is a good move for smaller brands or start-ups and it also motivates the celebrity to push and grow the brand together.
( at May 29, 2021 1:13 am)
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Answered On May 20, 2021 11:30 am

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NN

Mike is right. You need to have some kind of "value proposition" not just to attract a celebrity but to attract any solid guests. Since you're just starting out, your value proposition won't be "I can connect you to ten thousand listeners who haven't heard about you yet, or in a long while." But your value proposition might be "I'm passionate and knowledgeable about X (a cause, or any topic, that can carry an emotional appeal) and I'm going to be podcasting about this reliably, with good solid content, for a long time." Of course, for that to be plausible, you still need to do it for a while to prove that you're for real.

And other things you've done in the past can add to that credibility. You must have been involved with music for a long time, and you care enough about it to start a podcast (three episodes in the can already—that doesn't happen accidentally or easily). So tell the story of your passion. Also, tell us how you've pursued or expressed that passion in the past: the guy who made Blinded By the Light hadn't produced any major movies before that one, but he had attended over 150 Bruce Springsteen concerts and had the ticket stubs & memorabilia to prove it. Plus it was a good screenplay. You bet Springsteen's manager was willing to license Bruce's songs to allow that screenplay to be developed, and now it's a success.

Anything you come up with for your pitch to "public figures" will also help you grow your regular audience, by the way! Do what you can with what you have, invite local radio DJs and concert promoters or whatever to come on your show, do some great interviews, and people will subscribe. No matter how many subscribers you have after you've released Episode 7 or 10, you'll have a track record as a passionate person with an interesting take who does good quality work. Suddenly I'm interested in telling my clients about you and trying to get them booked as guests on your show. (I'm a writing coach and book editor, my clients are promoting their books, one of which is set in the 1970s rock n roll scene, and is written by a professional photographer of music celebrities... she ain't a celeb herself, but "she was there when" and can tell some stories. And back them up with amazing photos.)

...anyway, you get the idea. Build some momentum with what you have; brand yourself not as "brand new" but as an old-time _______ who is now pivoting to podcasting. Then work your way up from one "celebrity level" to the next. Singer-songwriters, cover bands (successful ones), people tangential to rock stars (photographers, producers, session musicians, sound engineers, be careful about roadies though, really vet them first).

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Answered On May 12, 2021 10:21 pm

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MY

Hi Clive. Most public figures are constantly looking to reach out to a wider range of audiences. So if your podcast can provide the matching type of audience and your topic is a good fit, there's a chance that they will be interested. Researching the celebrities' interests and causes that they support will definitely help here. As you are brand new, I'd suggest building your audience first as they will want to know how many listeners you have per month. Once you have a substantial amount of regular listeners, you can start inviting new celebrities or digital influencers to build your portfolio and grow your podcast.

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Answered On May 9, 2021 5:52 am

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